• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Strategies for Mobile Organizing
 

Strategies for Mobile Organizing

on

  • 934 views

Here is a DigiActive presentation I gave at the NetSquared conference on mobile advocacy strategy.

Here is a DigiActive presentation I gave at the NetSquared conference on mobile advocacy strategy.

Statistics

Views

Total Views
934
Views on SlideShare
857
Embed Views
77

Actions

Likes
2
Downloads
31
Comments
0

4 Embeds 77

http://emediat.wikispaces.com 50
http://zapboom.com 23
http://www.slideshare.net 2
http://www.meta-activism.org 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Strategies for Mobile Organizing Strategies for Mobile Organizing Presentation Transcript

    • Strategies for Mobile Organizing
    • Hub and Spokes The Obama Campaign SMS Obama Campaign SMS SMS img: HuffPo
    • Hub and Spokes The Obama Campaign SMS Obama Campaign SMS img: HuffPo Message 1) key facts 2) call to action 3) URL
    • Hub and Spokes The Obama Campaign SMS Obama Campaign SMS img: HuffPo  1) Control of recipients 2) Control of message 3) Control of timing  1) Expensive 2) Need list 3) Recipients are passive Message 1) key facts 2) call to action 3) URL
    • Hub and Spokes Try it out!
    • Network State of Emergency Protested in Pakistan SMS SMS organizer SMS img: France24 activist activist SMS
    • Network State of Emergency Protested in Pakistan SMS organizer img: France24 activist activist SMS Recipients 1) reach 2) authority 3) credibility 4) diversity
    • Network State of Emergency Protested in Pakistan SMS organizers activist activist Recipients 1) reach 2) authority 3) credibility 4) diversity img: France24 SMS  1) Distributed cost 2) No list (good for ad hoc) 3) Recipients re-broadcast  1) No control over recipients 2) No control of message 3) Need redundancy
    • Network Try it out! SMS ? ? ? img: France24 SMS Map your next outreach campaign