Parsons Fellows 2010 Orientation

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This is an orientation presentation on strategic media advocacy for the Parsons Fellows program of the Open Society Institutes Health Media Initiative

This is an orientation presentation on strategic media advocacy for the Parsons Fellows program of the Open Society Institutes Health Media Initiative

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  • 1. Strategic Media Advocacy Mary Joyce @ the Open Society Institute May 14, 2014 and Design
  • 2. Strategic Media Advocacy Mary Joyce @ the Open Society Institute May 14, 2010 you and Design
  • 3. ? for strategic advocacy 8 goals tactics resources
  • 4. ? for strategic advocacy 8 goals tactics resources
  • 5. ? for strategic advocacy 8 goals tactics resources
  • 6. What is strategy? Goal action action action action
  • 7. What is strategy? Goal action action action action
  • 8. What is strategy? Goal action action action action
  • 9. What is advocacy? advocacy organization
  • 10. What is advocacy? advocacy organization marginalized group
  • 11. What is advocacy? advocacy organization marginalized group speaks for
  • 12. What is advocacy? marginalized group target speaks to
  • 13. What is advocacy? advocacy organization marginalized group speaks for
  • 14. What is advocacy? marginalized group target support
  • 15. What is strategic advocacy?
  • 16. What is strategic advocacy?
  • 17. ? for strategic advocacy 8 The Media Advocacy Process
  • 18. ? for strategic advocacy 1 goals 8
  • 19. ? for strategic advocacy 2 goals 8
  • 20. ? for strategic advocacy 3 tactics 8
  • 21. ? for strategic advocacy 3 tactics 8
  • 22. ? for strategic advocacy 3 tactics 8
  • 23. ? for strategic advocacy 4 tactics 8
  • 24. ? for strategic advocacy 5 tactics 8
  • 25. ? for strategic advocacy 6 resources 8
  • 26. ? for strategic advocacy 7 resources 8
  • 27. ? for strategic advocacy 8
  • 28. ? for strategic advocacy 8
  • 29. ? for strategic advocacy 8
  • 30. ? for strategic advocacy 8
  • 31. ? for strategic advocacy 8 resources 8
  • 32. ? for strategic advocacy 8 goals tactics resources
  • 33. Examples Design &Strategic Advocacy
  • 34. Obama Campaign Audience
  • 35. more logos at ObamaCampaignButtons2008.com
  • 36. Obama Campaign Messaging
  • 37. Image: Barack Obama (Flickr) Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek .
  • 38. (supporter photos with nice animation)
  • 39. (supporter photos with nice animation)
  • 40. (supporter photos with nice animation)
  • 41. (supporter photos with nice animation)
  • 42. International Advocacy Tactics
  • 43.  
  • 44. Virtual Video Sit-in (Tunisia) Nawaat, 2008
  • 45.  
  • 46. Thank You! You can view this slideshow at MaryJoyce.com