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Strategic Media   Advocacy Mary Joyce @ the Open Society Institute May 14, 2014 and Design
Strategic Media   Advocacy Mary Joyce @ the Open Society Institute May 14, 2010 you and Design
?  for strategic advocacy 8 goals tactics resources
?  for strategic advocacy 8 goals tactics resources
?  for strategic advocacy 8 goals tactics resources
What is  strategy? Goal action action action action
What is  strategy? Goal action action action action
What is  strategy? Goal action action action action
What is  advocacy? advocacy  organization
What is  advocacy? advocacy  organization marginalized  group
What is  advocacy? advocacy  organization marginalized  group speaks  for
What is  advocacy? marginalized  group target speaks  to
What is  advocacy? advocacy  organization marginalized  group speaks  for
What is  advocacy? marginalized  group target support
What is  strategic advocacy?
What is  strategic advocacy?
?  for strategic advocacy 8 The Media Advocacy Process
?  for strategic advocacy 1  goals 8
?  for strategic advocacy 2  goals 8
?  for strategic advocacy 3  tactics 8
?  for strategic advocacy 3  tactics 8
?  for strategic advocacy 3  tactics 8
?  for strategic advocacy 4  tactics 8
?  for strategic advocacy 5  tactics 8
?  for strategic advocacy 6  resources 8
?  for strategic advocacy 7  resources 8
?  for strategic advocacy 8
?  for strategic advocacy 8
?  for strategic advocacy 8
?  for strategic advocacy 8
?  for strategic advocacy 8  resources 8
?  for strategic advocacy 8 goals tactics resources
Examples  Design &Strategic  Advocacy
Obama Campaign   Audience
more logos at ObamaCampaignButtons2008.com
Obama Campaign   Messaging
Image: Barack Obama (Flickr) Change will not  come  if we wait for some other person or some other time. We are the ones w...
(supporter photos with nice animation)
(supporter photos with nice animation)
(supporter photos with nice animation)
(supporter photos with nice animation)
International Advocacy   Tactics
 
Virtual Video Sit-in (Tunisia) Nawaat, 2008
 
Thank You!  You can view this slideshow at MaryJoyce.com
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Parsons Fellows 2010 Orientation

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This is an orientation presentation on strategic media advocacy for the Parsons Fellows program of the Open Society Institutes Health Media Initiative

Published in: Self Improvement
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Transcript of "Parsons Fellows 2010 Orientation"

  1. 1. Strategic Media Advocacy Mary Joyce @ the Open Society Institute May 14, 2014 and Design
  2. 2. Strategic Media Advocacy Mary Joyce @ the Open Society Institute May 14, 2010 you and Design
  3. 3. ? for strategic advocacy 8 goals tactics resources
  4. 4. ? for strategic advocacy 8 goals tactics resources
  5. 5. ? for strategic advocacy 8 goals tactics resources
  6. 6. What is strategy? Goal action action action action
  7. 7. What is strategy? Goal action action action action
  8. 8. What is strategy? Goal action action action action
  9. 9. What is advocacy? advocacy organization
  10. 10. What is advocacy? advocacy organization marginalized group
  11. 11. What is advocacy? advocacy organization marginalized group speaks for
  12. 12. What is advocacy? marginalized group target speaks to
  13. 13. What is advocacy? advocacy organization marginalized group speaks for
  14. 14. What is advocacy? marginalized group target support
  15. 15. What is strategic advocacy?
  16. 16. What is strategic advocacy?
  17. 17. ? for strategic advocacy 8 The Media Advocacy Process
  18. 18. ? for strategic advocacy 1 goals 8
  19. 19. ? for strategic advocacy 2 goals 8
  20. 20. ? for strategic advocacy 3 tactics 8
  21. 21. ? for strategic advocacy 3 tactics 8
  22. 22. ? for strategic advocacy 3 tactics 8
  23. 23. ? for strategic advocacy 4 tactics 8
  24. 24. ? for strategic advocacy 5 tactics 8
  25. 25. ? for strategic advocacy 6 resources 8
  26. 26. ? for strategic advocacy 7 resources 8
  27. 27. ? for strategic advocacy 8
  28. 28. ? for strategic advocacy 8
  29. 29. ? for strategic advocacy 8
  30. 30. ? for strategic advocacy 8
  31. 31. ? for strategic advocacy 8 resources 8
  32. 32. ? for strategic advocacy 8 goals tactics resources
  33. 33. Examples Design &Strategic Advocacy
  34. 34. Obama Campaign Audience
  35. 35. more logos at ObamaCampaignButtons2008.com
  36. 36. Obama Campaign Messaging
  37. 37. Image: Barack Obama (Flickr) Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek .
  38. 38. (supporter photos with nice animation)
  39. 39. (supporter photos with nice animation)
  40. 40. (supporter photos with nice animation)
  41. 41. (supporter photos with nice animation)
  42. 42. International Advocacy Tactics
  43. 44. Virtual Video Sit-in (Tunisia) Nawaat, 2008
  44. 46. Thank You! You can view this slideshow at MaryJoyce.com
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