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What is Digital Activism?

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Digital activism examples and definition, plus a summary of the most useful digital activism tools.

Digital activism examples and definition, plus a summary of the most useful digital activism tools.


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  • 1. What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011 Images: Ushahidi, Pro Publica Technorati, The Guardian
  • 2. What is Digital Activism?
  • 3. What is Digital Activism?
  • 4. What is Digital Activism?
  • 5. What is Digital Activism?
  • 6. The Digital Activism Equation Digital Activism___ + ___ =
  • 7. The Digital Activism Equation Digital ActivismTransparencyDisaster ReliefRegime ChangeGovernment___ + ___ =Accountability
  • 8. The Digital Activism EquationGoal of Politicalor Social Change + Digital Activism Transparency Disaster Relief Regime Change Government ___ + ___ = Accountability
  • 9. The Digital Activism EquationGoal of Politicalor Social Change + Digital Technology = Digital Activism Custom Application > Transparency Disaster Relief Regime Change Government ___ + ___ = Accountability
  • 10. The Digital Activism EquationGoal ofPolitical Digital Digitalor Social + Technology = ActivismChange
  • 11. Digital Technology Details DigitalTechnology
  • 12. Digital Technology: Top Tools Tool Uses Brands Time • interact with supporters Facebook 1 update / daySocial Network • share short news • first contact (1 hour/week)
  • 13. Digital Technology: Social Network
  • 14. Digital Technology: Social Network
  • 15. Digital Technology: Top Tools Tool Uses Brands Time • interact with supporters Facebook 1 update / daySocial Network • share short news • first contact (1 hour/week) • interact with supporters Blogger, 4 updates / week Blog • share longer analysis • gain influence Wordress (5 hours/week)
  • 16. Digital Technology: Blog
  • 17. Digital Technology: Top Tools Tool Uses Brands Time • interact with supporters Facebook 1 update / daySocial Network • share short news • first contact (1 hour/week) • interact with supporters Blogger, 4 updates / week Blog • share longer analysis • gain influence Wordress (5 hours/week) • interact with supporters 5-10 updates / day Micro-blog • share short news • gain influence Twitter (3 hours/week)
  • 18. Digital Technology: Micro-blog < gain i nfluenc e (celeb rities) < gain influen ce (#t ags) < interact w ith @suppo rters < sha re ot h er ne ws < share your ne w s
  • 19. Digital Technology: Top Tools Tool Uses Brands Time • interact with supporters Facebook 1 update / daySocial Network • share short news • first contact (1 hour/week) • interact with supporters Blogger, 4 updates / week Blog • share longer analysis • gain influence Wordress (5 hours/week) • interact with supporters 5-10 updates / day Micro-blog • share short news • gain influence Twitter (3 hours/week) Google, whenever needed Email Group • internal coordination Yahoo (a few minutes)
  • 20. Digital Technology: Email Group Image:worldstart.com
  • 21. Digital Technology: Email Group Image:worldstart.com, fanhow.com
  • 22. Digital Technology: Email Group Image:worldstart.com, fanhow.com
  • 23. Digital Technology: Top Tools Tool Uses Brands Time • interact with supporters Facebook 1 update / daySocial Network • share short news • first contact (1 hour/week) • interact with supporters Blogger, 4 updates / week Blog • share longer analysis • gain influence Wordress (5 hours/week) • interact with supporters 5-10 updates / day Micro-blog • share short news • gain influence Twitter (3 hours/week) Google, whenever needed Email Group • internal coordination Yahoo (a few minutes) • inviting people to all mobile whenever needed SMS events phones (1 minute)
  • 24. Digital Technology: SMS Invitations supporter supporter supporter SMS supporter SMS supportersupporter organizer SMSSMS SMS SMS SMS supporter supporter supporter
  • 25. Digital Technology: Top Tools Tool Uses Brands Time • interact with supporters Facebook 1 update / daySocial Network • share short news • first contact (1 hour/week) • interact with supporters Blogger, 4 updates / week Blog • share longer analysis • gain influence Wordress (5 hours/week) • interact with supporters 5-10 updates / day Micro-blog • share short news • gain influence Twitter (3 hours/week) Google, whenever needed Email Group • internal coordination Yahoo (a few minutes) • inviting people to all mobile whenever needed SMS events phones (1 minute) • getting attention with YouTube, whenever needed Video emotion Vimeo (several days)
  • 26. Digital Technology:Video•Short (3 minutes max)•Emotion (anger, inspiration, humor)•Explain your cause (text or voice)•Make a call to action•Fouad: http://www.youtube.com/watch?v=XH7sflcUGj8&feature=player_embedded•Obama: http://www.youtube.com/watch?v=EcRA2AZsR2Q

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