Digital Activism Community Media & From Image to Impact Image: Video Volunteers

Digital Activism : a definition Image: Video Volunteers grassroots activists using digital technologies for social and political change campaigns

Digital Activism has steps 4 Image: Video Volunteers 1 3 2 4 content distribution conversation collective action

Content 1 Image: Video Volunteers media that reflects the people’s priorities this is the value of community video

Distribution 2 Image: Video Volunteers the more eyes that see the content, the greater the impact but offline distribution is only one option…

Distribution 2 Give you access to more eyes … often in different countries blogs social networks and video sites

Distribution 2 You can use mobile phones to increase offline distribution Send SMS to community members inviting them to the screening Today at 7pm!

Conversation 3 Image: Video Volunteers When people see community media they need to talk about it to identify common interests and the need for action

Conversation 3 Image: Video Volunteers they can also happen online.. Screening are only one way for these conversations to happen

Conversation 3 On the Internet, conversations can also take place internationally blog social network comments status updates video responses

Collective Action 4 This is the exciting part of digital activism when a conversation about an injustice becomes a planning session on how to fix it Image: Video Volunteers

Collective Action 4 Digital tools can help people organize collective action Image: Video Volunteers blog social network broadcasts collects and the plan informs supporters phone informs in real time

Collective Action 4 goal of action identify target plan call to action execute evaluate } repeat There are many steps to collective action that can’t be solved by tech

Collective Action 4 Successful digital activism requires good strategy as well as good content strategy + digital tools = successin digital activism Image: Video Volunteers

Review Image: Video Volunteers and India Resource content distribution collective action conversation

Digital Activism Community Media & From Image to Impact Image: Video Volunteers Thank You!