GDADS2 Coder Training Introduction v. 2.0

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Used at coding party May 18, 2013 for Global Digital Activism Data Set.

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GDADS2 Coder Training Introduction v. 2.0

  1. 1. GLOBAL DIGITAL ACTIVISM DATA SET 2.0CODERTRAININGMay18, 2013
  2. 2. WHO IS DOINGTHIS RESEARCH?The Digital Activism Research Project | www.digital-activism.org
  3. 3. OUR RESEARCH QUESTION•What are the key features of digital activismcampaigns around the world?•How do these features correlate with variousmeasures of success?
  4. 4. OUR METHOD•Use content analysis•...to ask questions about a large number of digitalactivism campaigns•...and end up with quantitative and comparableanswers.
  5. 5. YOUR ROLE• Analyze digital activism campaigns• ...and turn that information into comparable data.sources: GlobalVoices, Greenpeace, Fahamu
  6. 6. HOW?• 1. Read descriptions of digital activism campaigns.
  7. 7. HOW?• 2.Answer questions about those campaigns using the variablesin the codebook.
  8. 8. HOW?• 3. Submit yourvariable values foreach campaignusing the onlinecoder form.
  9. 9. HOW?• Read descriptions of digital activism campaigns.• Answer questions about those campaigns using the variablesin the codebook.• Submit your variable values for each campaign using the onlinecoder form.Any questions on the basic process?
  10. 10. WHYTHISTRAINING?• 1.To establish reliability (agreement) among coders.Argentina!Argentina!Argentina!Argentina!Brazil!99?X ✓
  11. 11. WHYTHISTRAINING?• 2.To identify any unclear or ambiguous instructions in thecodebook and fix them.I don’t understandthese instructions.X ✓This is soclear now!PS:We will not change the variables themselves. We will only change the instructions to make the meaning of those variables clearer.
  12. 12. DIGITAL ACTIVISMCAMPAIGNS• There are many kinds of digital activism.• The kind of digital activism we are studying here is the digitalpersuasion campaign.• The variables in the codebook measure the key elements of adigital persuasion campaign.
  13. 13. Campaign initiators and their supportersuse digital technology to convince a targetto implement a change goal, resulting in anoutcome.DIGITAL PERSUASIONCAMPAIGN DEFINITION
  14. 14. Campaign initiators and their supportersuse digital technology to convince a targetto implement a change goal, resulting in anoutcome.initiatorsdigital technology targetgoaloutcomeDIGITAL PERSUASIONCAMPAIGNS
  15. 15. Campaign initiators and their supportersuse digital technology to convince a targetto implement a change goal, resulting in anoutcome.initiatorsdigital technologytargetgoaloutcomeDIGITAL PERSUASIONCAMPAIGNS
  16. 16. initiatorsdigital technologytargetgoaloutcomeDIGITAL PERSUASIONCAMPAIGNS
  17. 17. initiatorsdigital technologytargetgoaloutcomeDIGITAL PERSUASIONCAMPAIGNS
  18. 18. initiatorsdigital technologytargetgoaloutcomeDIGITAL PERSUASIONCAMPAIGNS
  19. 19. initiatorsdigital technologytargetgoaloutcomeDIGITAL PERSUASIONCAMPAIGNS
  20. 20. THEVARIABLESinitiatorsdigital technologytargetgoaloutcome
  21. 21. initiatorsdigital technologytargetgoaloutcome•INITDESC (initiator description): write-in•FRML, INFRML, INDIV(initiator types): binary•INITCOUN (initiator country): write-in code•GOALDESC (goal description): write-in•GOALTYPE (goal type): multiple choice•VAL (valence): binary choice•TARGDESC: (target description): write-in•TARGTYPE: (target type): multiple choice•TARGCOUN (target country): write-in code•TARGLEV (geographic level of target): multiple choice•PARTON (online participation): write-in•PARTOFF (offline participation): write-in•VIOL (violence): binary choice•OUTCOME: multiple choice•SITE: paste URLs (for all)•FORUM•EPET (e-petition)•SOCNET (social network)•MICBLOG (micro-blog)•BLOG•VIDEO•MAP•SMS: binary choiceTHEVARIABLES
  22. 22. initiatorsdigital technologytargetgoaloutcome•INITDESC (initiator description): write-in•INITTYPE (initiator type): multiple choice•INITCOUN (initiator country): write-in code•GOALDESC (goal description): write-in•GOALTYPE (goal type): multiple choice•VAL (valence): binary choice•TARGDESC: (target description): write-in•TARGTYPE: (target type): multiple choice•TARGCOUN (target country): write-in code•TARGLEV (geographic level of target): multiple choice•SITE: paste URLs•FORUM•EPET (e-petition)•SOCNET (social network)•MICBLOG (micro-blog)•BLOG•VIDEO•MAP•SMS: binary choiceTHEVARIABLEScase meta-data•DATE: automatic•CODER: multiple choice•CASEID: write-in•TITLE: write-in•BYEAR (beginning year): write-in•EYEAR (end year): write-in•NARR (case narrative): write-incitizen journalism•CJCON(citizen journalism): paste URLs•PJCON (professional journalism): paste URLs•PARTON (online participation): write-in•PARTOFF (offline participation): write-in•VIOL (violence): binary choice•OUTCOME: multiple choiceAverage CodingTime:22 minutes
  23. 23. NOW LET’S READTHROUGHTHE CODEBOOK

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