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Blog Activism Strategy

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Topics include:

Topics include:
- You blog team
- Content guidelines
- Pages you need
- Involving supporters

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    Blog Activism Strategy Blog Activism Strategy Presentation Transcript

    • Blog ActivismStrategy
      Flickr: CarbonNYC
    • Build a team.photo: ninkinanka (Flickr)
    • Build a team.photo: ninkinanka (Flickr)
      Writer(s)
    • Build a team.photo: ninkinanka (Flickr)
      Writer(s)
      Html coder
    • Graphic designer
      Build a team.photo: ninkinanka (Flickr)
      Writer(s)
      Html coder
    • Communications
      Graphic designer
      Build a team.photo: ninkinanka (Flickr)
      Writer(s)
      Html coder
    • Communications
      Graphic designer
      Build a team.photo: ninkinanka (Flickr)
      Writer(s)
      Html coder
      Translator
    • Content
    • Background information page
      Photo: danorbit (Flickr)
    • Background information page
      Hamid
      Who?
    • Background information page
      Spring vacation
      What?
    • Background information page
      14h37,
      January 2
      2008
      When?
    • Background information page
      London
      Where?
    • Background information page
      His sister
      lives there.
      Why?
    • Background information page
      He flew
      from
      Casa.
      How?
    • Background information page
      Spring vacation
      14h37,
      January 2
      2008
      Hamid
      His sister
      lives there.
      He flew
      from
      Casa.
      London
      Who? What? When? Where? Why? How?
    • Background information pageWho?What?When?Where?Why?Goal
    • Get involved pageE-mail list sign-upon other platformsfuture actionsfuture meetingscontact e-mailphoto: strawberryum (Flickr)
    • Contact page e-mail for campaignGmail is good
    • PostsMinimum 3 per weekLatest news on campaignCalls to actionphoto: arnaudfabs (Flick)
      3
      1
      2
    • Build Community
    • Involve your supportersask for help on defined tasksask for input (polls)respond to supporter e-mail
    • Push power down the pyramid
    • Goal
      Execute
      Plan
      Evaluate
      Execute
      Plan
      Evaluate
      Execute
      Call to action
      Plan action
      Target
      Web Site
      Recruit
      Information GoalTeam
      StrategicSteps of aDigital Activism Campaign
    • Thank YouDigital Activism Workshoppresented by:
      Next: South Korea example - mobile