Advocacy Gardening: Help Your Campaign Grow
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Advocacy Gardening: Help Your Campaign Grow

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A process for workshopping multiple campaign projects in a diverse group that includes grantee campaigners, grantee non-campaigners, funders, and consultants.

A process for workshopping multiple campaign projects in a diverse group that includes grantee campaigners, grantee non-campaigners, funders, and consultants.

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Advocacy Gardening: Help Your Campaign Grow Advocacy Gardening: Help Your Campaign Grow Presentation Transcript

  • Advocacy Gardening Help your campaign grow! Mary Joyce! for the Open Society Foundations! July 25th, 2014 | Dubrovnik, Croatia! ! images: Flickr/Todd Fowler, dixieroadrash, Rakib Hasan Sumon!
  • Last year...!
  • ...I sketched the big picture:!
  • ..and everyone did the same activity !
  • This year you are all using your advocacy videos in different ways " (and are at different stages in the process).! images: Flickr/ukgardenphotos!
  • So we re going to do some gardening!! images: Flickr/Garry Knight!
  • Gardening = Intensive Campaign Work" " " !
  • Gardening = Intensive Campaign Work" Each project is different." " !
  • Gardening = Intensive Campaign Work" Each project is different." Everyone has a role to play." !
  • Gardening = Intensive Campaign Work" Each project is different." Everyone has a role to play." Here s how...!
  • Campaign Projects! Campaign Project 1! A campaign project is a key challenge that the grantee group would like to work through in a group setting for 1 hour.! Campaign Project 2! Campaign Project 3!
  • Campaign Projects! Campaign Project 1! Campaign Project 2! Campaign Project 3! Examples:! A campaign project is a key challenge that the grantee group would like to work through in a group setting for 1 hour.!
  • Campaign Projects! Campaign Project 1! Campaign Project 2! Campaign Project 3! Examples:! Identifying the key milestones (dates) of the campaign! A campaign project is a key challenge that the grantee group would like to work through in a group setting for 1 hour.!
  • Campaign Projects! Campaign Project 1! Campaign Project 2! Campaign Project 3! Examples:! Creating a plan for the campaign’s 1st month, with tasks! A campaign project is a key challenge that the grantee group would like to work through in a group setting for 1 hour.! Identifying the key milestones (dates) of the campaign!
  • Campaign Projects! Campaign Project 1! Campaign Project 2! Campaign Project 3! Examples:! Creating a plan for the campaign’s 1st month, with tasks! Developing a tactical plan for promoting the video! A campaign project is a key challenge that the grantee group would like to work through in a group setting for 1 hour.! Identifying the key milestones (dates) of the campaign!
  • Campaign Projects! Campaign Project 1! Campaign Project 2! Campaign Project 3! Examples:! Creating a plan for the campaign’s 1st month, with tasks! Developing a tactical plan for promoting the video! Any questions on campaign projects? A campaign project is a key challenge that the grantee group would like to work through in a group setting for 1 hour.! Identifying the key milestones (dates) of the campaign!
  • Sprouts! Committed Project Leaders! Roles! Any questions on roles?
  • Sprouts! Committed Project Leaders! Roles! Stay with their own project.! Any questions on roles?
  • Sprouts! Committed Project Leaders! Roles! Stay with their own project.! Grantees working on video advocacy campaigns:! Georgia, Armenia, Macedonia (?)! Any questions on roles?
  • Sprouts! Committed Project Leaders! Roles! Stay with their own project.! Gardeners! Committed Project Assistants! Grantees working on video advocacy campaigns:! Georgia, Armenia, Macedonia (?)! Any questions on roles?
  • Sprouts! Committed Project Leaders! Roles! Stay with their own project.! Gardeners! Committed Project Assistants! Choose 1 project to support.! Grantees working on video advocacy campaigns:! Georgia, Armenia, Macedonia (?)! Any questions on roles?
  • Sprouts! Committed Project Leaders! Roles! Stay with their own project.! Gardeners! Committed Project Assistants! Choose 1 project to support.! Grantees working on video advocacy campaigns:! Georgia, Armenia, Macedonia (?)! Grantees not working on video advocacy campaigns:! Russia, Ukraine (?)! Any questions on roles?
  • Sprouts! Committed Project Leaders! Roles! Stay with their own project.! Gardeners! Committed Project Assistants! Choose 1 project to support.! Grantees working on video advocacy campaigns:! Georgia, Armenia, Macedonia (?)! Grantees not working on video advocacy campaigns:! Russia, Ukraine (?)! Consultants! Any questions on roles?
  • Sprouts! Committed Project Leaders! Roles! Stay with their own project.! Gardeners! Committed Project Assistants! Choose 1 project to support.! Grantees working on video advocacy campaigns:! Georgia, Armenia, Macedonia (?)! Grantees not working on video advocacy campaigns:! Russia, Ukraine (?)! Consultants! OSF Staff! Any questions on roles?
  • Sprouts! Committed Project Leaders! Roles! Stay with their own project.! Gardeners! Committed Project Assistants! Choose 1 project to support.! Grantees working on video advocacy campaigns:! Georgia, Armenia, Macedonia (?)! Grantees not working on video advocacy campaigns:! Russia, Ukraine (?)! Consultants! OSF Staff! Bees! Floating Project Assistants! Any questions on roles?
  • Sprouts! Committed Project Leaders! Roles! Stay with their own project.! Gardeners! Committed Project Assistants! Choose 1 project to support.! Grantees working on video advocacy campaigns:! Georgia, Armenia, Macedonia (?)! Grantees not working on video advocacy campaigns:! Russia, Ukraine (?)! Consultants! OSF Staff! Bees! Floating Project Assistants! Move between projects.! Any questions on roles?
  • Sprouts! Committed Project Leaders! Roles! Stay with their own project.! Gardeners! Committed Project Assistants! Choose 1 project to support.! Grantees working on video advocacy campaigns:! Georgia, Armenia, Macedonia (?)! Grantees not working on video advocacy campaigns:! Russia, Ukraine (?)! Consultants! OSF Staff! Bees! Floating Project Assistants! Move between projects.! Any questions on roles?
  • How it Works! Grantee “sprouts” with video advocacy campaigns ! will work on their campaign projects.! Campaign Project 1! Campaign Project 2! Campaign Project 3!
  • How it Works! 1 or 2 gardeners will work with the sprouts ! to give feedback and support.! Campaign Project 1! Campaign Project 2! Campaign Project 3! Grantee “sprouts” with video advocacy campaigns ! will work on their campaign projects.!
  • How it Works! Bees will roam from project to project .... ! 1 or 2 gardeners will work with the sprouts ! to give feedback and support.! Grantee “sprouts” with video advocacy campaigns ! will work on their campaigns.! Campaign Project 1! Campaign Project 2! Campaign Project 3!
  • How it Works! Bees will roam from project to project .... ! ...cross-pollinating ideas.! 1 or 2 gardeners will work with the sprouts ! to give feedback and support.! Campaign Project 1! Campaign Project 2! Campaign Project 3! Grantee “sprouts” with video advocacy campaigns ! will work on their campaigns.!
  • How it Works! Bees will roam from project to project .... ! 1 or 2 gardeners will work with the sprouts ! to give feedback and support.! Any questions on process? Campaign Project 1! Campaign Project 2! Campaign Project 3! ...cross-pollinating ideas.! Grantee “sprouts” with video advocacy campaigns ! will work on their campaigns.!
  • Agenda! !   1) Learn! !   Grantee progress report presentations (30 min)! !   Mary’s presentation on video advocacy tips (15 mins)! !   2) Reflect! !   Select projects and roles (15 mins)! !   3) Relax! !   Lunch (75 mins)! !   4) Work! !   Campaign project “gardening” (60 mins)! !   5) Reflect! !   Report back (15 mins)! Questions?!