Globalization of Latino
Music
By, Mary Bolling Blackiston
What is Latino music
worth?
What is Latino music?
 “The music of Latin-American countries, influenced by American
popular music, jazz, and rhythm and...
Where Latin music
comes from
Reggaeton: Globalized
 Roots in Latin and Caribbean
music
 Mostly Puerto Rican artists
 In 2004, became popular in US
...
Some globalized Latin
singers
 Ricky Martin Enrique Iglesias
Case study: Shakira
 Globalized2nd most successful female
Latin singer after Gloria Estefan
 Had to learn English to be...
Brazilian music: NOT
globalized
 Ie: Charlie Brown Jr and other rock
artists
 http://www.youtube.com/watch?v=KgAZ
WXqK7A...
Juanes:
Another globalized
exception fully globalized but NOT Americanized
 Sold over 15 million albums
worldwide
 Refu...
In order to globalize,
Latin artists should…
 Americanize their name (ie: Daddy
Yankee, Ricky Martin etc)
 Blend genres/...
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Globalization of Latino Music

  1. 1. Globalization of Latino Music By, Mary Bolling Blackiston
  2. 2. What is Latino music worth?
  3. 3. What is Latino music?  “The music of Latin-American countries, influenced by American popular music, jazz, and rhythm and blues” (Dictionary.com)  Many different styles  Salsa  Tejano  Reggaeton  Hip-hop  Jazz  Rock  Latin pop
  4. 4. Where Latin music comes from
  5. 5. Reggaeton: Globalized  Roots in Latin and Caribbean music  Mostly Puerto Rican artists  In 2004, became popular in US  “Oye mi canto”  http://www.youtube.com/w atch?v=zhYwCqctyQU  Remains most popular in LA
  6. 6. Some globalized Latin singers  Ricky Martin Enrique Iglesias
  7. 7. Case study: Shakira  Globalized2nd most successful female Latin singer after Gloria Estefan  Had to learn English to become global  She has American “look”  Belly-dancing  Blend of different genres  BUT always claimed to be the same to both Latin and American fans  http://www.youtube.com/watch?v=weRHy jj34ZE
  8. 8. Brazilian music: NOT globalized  Ie: Charlie Brown Jr and other rock artists  http://www.youtube.com/watch?v=KgAZ WXqK7Ac  But…“Ai se eu te pego” is most popular Brazilian song OUTSIDE of Brazil since “The Girl from Ipanema”  Brazilian soccer players popularized song http://www.youtube.com/watch?v=ELvsu DL1d44  Catchy, simple and easy to sing along to  http://www.youtube.com/watch?v=hcm55
  9. 9. Juanes: Another globalized exception fully globalized but NOT Americanized  Sold over 15 million albums worldwide  Refuses to sing in English  “The biggest and most important Latin music artist in the world in the early 21st century” – All Music  Still only popular to certain niche; not as widely known as other Latin artists  http://www.youtube.com/watch?v=kRt 2sRyup6A
  10. 10. In order to globalize, Latin artists should…  Americanize their name (ie: Daddy Yankee, Ricky Martin etc)  Blend genres/beats (ie: reggaeton)  Produce alluring music videos/good dance moves (ie: Shakira)  Sing in English  If in another language: simplify + catchy beat  Collaborate  But in the end…a lot of success is random (ie: “Ai se eu te pego”)

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