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Presentation given to Concordia University students of graphic design. Prepared by Crayon Design in collaboration with Neotema.

Presentation given to Concordia University students of graphic design. Prepared by Crayon Design in collaboration with Neotema.

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Concordia08for Linked In Concordia08for Linked In Presentation Transcript

  • B RA N D D E S I G N
  • Designing packaging for a series of products Production viability Design considerations Producing in Asia
  • Production viability of packaging design solutions DIFFERENT FORMATS of EARLY SKETCHES
  • Design considerations family look | strong impact at store level
  • Design considerations colours & shapes | consumer recognition
  • Design considerations branding & typography | cohesive look
  • Design considerations branding & typography | cohesive look
  • Design considerations general aesthetics
  • Design considerations themes | christmas & impulse appeal
  • Design considerations construction & materials
  • Design considerations whimsy | illustration
  • Design considerations simplicity | store presence
  • Design considerations simplicity | store presence
  • Design considerations mood | photography
  • Practical production workflow Quality control checklist Printing specifications form Preparation of files
  • Quality control checklist
  • Printing specifications form
  • Preparation of files simplification & organization LAYERS
  • PDFs & proofing Hardcopies PDFs for approval Collection of files Caution
  • Hardcopies mockup vs the real thing
  • PDFs for approval getting approval from clients along the production process TRUDEAU 541 RED 200 ORANGE 152 BLUE 301 main colours CORKSCREW ING GREEN 355 W PURPLE 2613 Finally! A corkscrew that’s easy to use! BLUE 3005 Its grooved spiral with sharp tip is designed to never tear the cork. Enjoy Yellow 109 the wine, not the VIER cork! Works with LE Green 367 both traditional and plastic corks. ÀEnfin ! N tire-bouchon OUn TI R Motif Cyan: E-BOUCHSa facile à striée et! sa C - 100% utiliser spirale Motif Green: pointe fine sont conçues C - 42% pour ne pas abîmer le Y - 100% bouchon. Profitez d’un 097-8000 bon verre sans résidus de liège ! Fonctionne avec les bouchons classiques ou en plastique. WINGCORKSCREW TM & © 2008 Trudeau Corp. 1889 Inc. Design by/par Trudeau trudeaucorp.com TIRE-BOUCHONÀ LEVIER TRUDEAU CORPORATION 1889 INC. MONTREAL, QC, CANADA J4B 5Y1 | CHICAGO, IL, USA 60517-4934 MADE IN CHINA | FABRIQUÉ EN CHINE Front & Inside back front COMPOSITE VIEW FOR VISUAL REFERENCE ONLY WINGCORKSCREW TIRE-BOUCHONÀ LEVIER Front & Inside COMPOSITE VIEW with product for position FOR VISUAL REFERENCE ONLY
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