9. Mission: World's largest online marketplace where practically anyone can buy and sell practically anything
10. 2009:the total worth of goods sold on eBay was $60 billion -- $2,000 every second.
11. Revenue: advertising, listing and value fees, merchant fees, revenue sharing agreements, contractual service fees and classified and lead referral fees.
13. Trading Community:How does it work? Services Proxy bidding: winning bidder pays the price of the second-highest bid plus a defined increment price paid is determined only by competitors' bids and not by the amount of the new bid Auction-style listings: offer items for sale for a specified number of days Buy-It-Now Option Last bid displayed
15. Trading Community:Diverse Possibilities Services eBay Stores: sellers’ showcase establish their own brand (auction or fixed price) ProStores: subscribers design own online stores hesitant about real business? easy connection with eBay Shopping.com: price comparison service eBay sellers got access to buyers search of fixed price fixed price listings increased eBay Motors: Buy and sell all types of vehicles Autos, Used Cars, Motorcycles, Boats, Trucks, Parts
20. Competitors: Why the King stays? Competition Competitor threats Power Source of revenue Centrality Mobile platforms Consumer Security
21.
22. C2CAustria Switzerland Alando.de 1999/2000 France Sweden = failure 3. Own Websites 1. Acquisitions eBay has the administrative strength to cope with so many national rules
34. Conclusion: Growth Sustained? Conclusion Share price change since the beginning of eBay – source: NASDAQ Highest peak Now what? Paper written According to the graph of the American Stock Exchange, do you think the growth is sustainable? Doesn’t it remind you of something we studied?
35. Theoretical debate: Perfect Market = e-commerce? Conclusion Perfect Market Participants without power to set prices Perfect Market Information Perfect Competition No barriers of entry/exit + + = Price regulation according to the number of sellers/buyers
36. THANK YOU! and now don’t you wanna go buy something from eBay :D