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Strata-G Capabilities

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  • 1. INTEGRATED MARKETING
  • 2. EXPERTISE. Imagine being able to work with one marketing partner who truly understands the unique needs of retailers, dealers, contractors and consumers. Few agencies understand the comprehensive B2B and B2C aspects of the building trades industry the way Strata-G Communications does. For the past 15 years, some of America’s biggest names have relied on Strata-G’s expertise for nearly every marketing discipline, targeting nearly every audience, and for every marketing objective. From major product launch campaigns that include tightly integrated merchandising solutions, public relations, advertising and Internet marketing, to one-off assignments like broadcast campaigns, POP, SEO and web development, Strata-G is the single-source solution for any of your marketing and sales initiatives. A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D
  • 3. YOU’VE GOT WORK TO DO. AND WE CAN HELP . You have brand awareness to build. Market share to steal. Leads to generate. Conversions to create. And you better show a great return on your marketing investment or you’re “outta there.” That’s where we come in. We’re an agency that cares more about your ROI than we do our own. It may seem a strange formula for success, but we’re in this for the long run, not the short-term gain. We believe marketing is all about relationships – not just “your brand” with your customers, distributors and dealers, but our brand with yours – and every marketing solution we create is led by a team of veterans with 10-20 years’ experience. We may not be the biggest agency you’ve worked with, but we’ll be the best marketing partner you’ll ever have. A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D
  • 4. research creative digital direct media pr data collection strategy & planning strategy & planning list acquisition strategy & media relations WHAT planning online research Brand strategy social networks data enhancement thought leadership audience analysis focus groups Brand development moBile media dataBase Building crisis communications WE DO in-depth interviews advertising & promotion social media predictive modeling competitive report analysis trade shows & ethnographies print video testing media Buying event marketing field research Broadcast email roi & ltv analysis value added media & speaker market mix data training outdoor maintenance lead generation promotional price/product/ planning community relations distriBution interactive programs custom applications lead scoring trafficking content development competitive insights direct marketing measurement & teleprospecting analysis invoice strategic planning market focus corporate identity campaign reconciliation digital traffic management speakers Bureaus market planning drivers positioning e-commerce research & management weBsite development merchandising research
  • 5. MEASURING SUCCESS. Metrics-driven strategies increase your ROI with every new initiative. Strata-G’s strategic creative development ideally begins and ends with research. To create the HOW most effective strategies, we start with a solid understanding of WE WORK your brand, your audiences, your metrics metrics competitors, your objectives and your past marketing learnings. Only then do we formulate a metrics-driven strategy, create the right mix of tactical executions, launch campaigns – and analyze our performance. We believe marketing communications is a process that should be consistently monitored, honed and improved over time. A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D
  • 6. COMPETITIVE. Whether the relationship is retainer or project-based, and the service is creative, interactive, media or PR, Strata-G uses a blended rate for each client. Because of this model, we can offer an extremely competitive hourly rate, allowing us to give our clients access to all members of our team – including participation from managing partners and senior-level directors – without worrying about breaking the budget. A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D
  • 7. STRATEGY. SUCCESS. SATISFACTION. I nvente d fo r l i fe Path.Forward.IT driving technology Some of the most recognizable names in business trust Strata-G as a marketing partner – regional, national and international leaders who recognize the energy, expertise and pride we bring to every project. In fact, many of our client relationships exceed 10 years, well beyond the industry average. In a business prone to quick flings with the hot shop du jour, we think that speaks volumes about value, success and satisfaction. A D V E R T I S I N G > I N T E R A C T I V E > P U B L I C R E L AT I O N S > D I R E C T M A R K E T I N G > I N T E G R AT E D
  • 8. contact us strata-g.com cincinnati 513-381-8855 Jeff eberlein jeff.eberlein@strata-g.com dale Justice dale.justice@strata-g.com david owens david.owens@strata-g.com chicago Jim quinlivan 630-466-4291 jim.quinlivan@strata-g.com CINCINNATI > CHICAGO