Social Media 101 Webinar February 2012
Social Media:  Extending Radio’s Reach
But for the webinar, we will focus on Twitter and Facebook
 
What is Twitter?  Like Except But it is only 140 characters But viewable in a lot of places A giant chat room You choose t...
Some Twitter Facts <ul><li>Over 20 Million users in the US </li></ul><ul><li>Has developed into a breaking news source </l...
Ways for Radio Broadcasters to Use Twitter <ul><li>Promote upcoming guests </li></ul><ul><li>Provide news updates </li></u...
Promote Upcoming Guest
Provide News Updates
Promote Website, Interview & Contest Links Link to Information on Station’s Website Link to An Earlier Interview Contest P...
Promote On-Air Talent
Create Conversations with Listeners And use hastags
Recognize Fans
Track Competing Stations <ul><li>An Example: </li></ul><ul><ul><li>Top 5 HipHop Radio Stations in Chicago:   Use free serv...
Search for Info on Your Station Access Twitter Search at:  http://search.twitter.com/
Other Tools:  Establish Hashtags  <ul><li>What is a Hashtag? </li></ul><ul><ul><li>An easy for people to search for tweets...
Other Tools:  Create Tweet Chats <ul><li>What is a Tweet Chat? </li></ul><ul><ul><li>A tweetchat is simply an organized gr...
 
Some Facebook Facts
Facebook Fan Pages <ul><li>What is a Facebook Fan Page? </li></ul><ul><ul><li>Public Profile that allows businesses, celeb...
Leverage Other Platforms Q102 Philly uses its website and on-air broadcast to promote its fan page Per a study by Sysmos i...
Provide Interesting Content Z100 in New York provides photos from an Adam Lambert concert at Z100’s PC & Richard Theater
Offer Contests and Promotions And try adding  more than a repeat of what is being said on the air for promotions.
Encourage Fans to Contribute to the Site Don’t be just “facebook-casting”
Other Tools:  Facebook Fan Applications
Other Resources:  Social Media for Radio Become a Fan!
Thank You! Mary Ann Halford Founder and Chief Integration Officer BizWorks360 500 Eighth Avenue, 5 th  Floor New York, New...
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Triton Digital Social Media101 Webinar

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Presentation given during a Triton Digital Media Webinar done in concert with All Access regarding social media and potential for integrating social media into radio broadcasts.

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Triton Digital Social Media101 Webinar

  1. 1. Social Media 101 Webinar February 2012
  2. 2. Social Media: Extending Radio’s Reach
  3. 3. But for the webinar, we will focus on Twitter and Facebook
  4. 5. What is Twitter? Like Except But it is only 140 characters But viewable in a lot of places A giant chat room You choose the people you follow It’s public and archived on the web
  5. 6. Some Twitter Facts <ul><li>Over 20 Million users in the US </li></ul><ul><li>Has developed into a breaking news source </li></ul><ul><li>Largest real time, conversational search on the internet </li></ul><ul><li>Evolving into a massive data base of human recommendation, observation and wisdom </li></ul><ul><li>Highly conducive to mobile phone usage </li></ul><ul><li>User base is principally adults over 30, with fastest growth currently in the under 30 market </li></ul>
  6. 7. Ways for Radio Broadcasters to Use Twitter <ul><li>Promote upcoming guests </li></ul><ul><li>Provide news updates </li></ul><ul><li>Provide links to earlier broadcasts </li></ul><ul><li>Provide links to information on website </li></ul><ul><li>Promote contests </li></ul><ul><li>Promote on-air talent </li></ul><ul><li>Create conversations with listeners </li></ul><ul><li>Recognize fans </li></ul><ul><li>Track Competing Stations </li></ul><ul><li>Search for Info on Your Station </li></ul>
  7. 8. Promote Upcoming Guest
  8. 9. Provide News Updates
  9. 10. Promote Website, Interview & Contest Links Link to Information on Station’s Website Link to An Earlier Interview Contest Promotion
  10. 11. Promote On-Air Talent
  11. 12. Create Conversations with Listeners And use hastags
  12. 13. Recognize Fans
  13. 14. Track Competing Stations <ul><li>An Example: </li></ul><ul><ul><li>Top 5 HipHop Radio Stations in Chicago: Use free services like Tweet Deck to monitor Tweet Streams of competing stations in real time </li></ul></ul>Download Tweet Deck at: www.tweetdeck.com
  14. 15. Search for Info on Your Station Access Twitter Search at: http://search.twitter.com/
  15. 16. Other Tools: Establish Hashtags <ul><li>What is a Hashtag? </li></ul><ul><ul><li>An easy for people to search for tweets that have a common topic. For example: #justinbieber </li></ul></ul>For helpful information, go to: http://mashable.com/2009/05/17/twitter-hashtags/ <ul><li>What are Some Uses of Hashtags? </li></ul><ul><ul><li>Establish one with your call name </li></ul></ul><ul><ul><li>Reference artists by hashtags when interviewing so that search reveals them on your stations </li></ul></ul><ul><ul><li>Create themes, e.g. #MusicWednesdays </li></ul></ul>
  16. 17. Other Tools: Create Tweet Chats <ul><li>What is a Tweet Chat? </li></ul><ul><ul><li>A tweetchat is simply an organized group chat that takes place using the Twitter platform.’ </li></ul></ul><ul><ul><li>Participants use an assigned hashtag (say, #sbbuzz) for their tweets during the discussion </li></ul></ul><ul><li>What are Some Ways to Use Tweet Chats? </li></ul><ul><ul><li>Select a topic for people to talk about, e.g. American Idol or the Olympics. </li></ul></ul><ul><ul><li>Invite audience to participate in a live chat via twitter moderated by a station producer while the DJ discusses the chat stream on the air. </li></ul></ul><ul><ul><li>Create a transcript of the tweet chat and post to your site </li></ul></ul>
  17. 19. Some Facebook Facts
  18. 20. Facebook Fan Pages <ul><li>What is a Facebook Fan Page? </li></ul><ul><ul><li>Public Profile that allows businesses, celebrities, content owners and media to interact with their audiences. </li></ul></ul><ul><li>What makes a successful Facebook Fan Page? </li></ul><ul><ul><li>Leverage other platforms to promote Facebook fan page </li></ul></ul><ul><ul><li>Provide interesting content </li></ul></ul><ul><ul><li>Offer contests and promotions </li></ul></ul><ul><ul><li>Encourage fans to contribute to the site </li></ul></ul>
  19. 21. Leverage Other Platforms Q102 Philly uses its website and on-air broadcast to promote its fan page Per a study by Sysmos in late 2009, only 4 % of fan pages have more than 10,000 fans . . .promotion from other platforms helps.
  20. 22. Provide Interesting Content Z100 in New York provides photos from an Adam Lambert concert at Z100’s PC & Richard Theater
  21. 23. Offer Contests and Promotions And try adding more than a repeat of what is being said on the air for promotions.
  22. 24. Encourage Fans to Contribute to the Site Don’t be just “facebook-casting”
  23. 25. Other Tools: Facebook Fan Applications
  24. 26. Other Resources: Social Media for Radio Become a Fan!
  25. 27. Thank You! Mary Ann Halford Founder and Chief Integration Officer BizWorks360 500 Eighth Avenue, 5 th Floor New York, New York 10018 Phone: 212-216-0010 E-Mail: [email_address] Twitter: @MaryAnnHalford

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