Harnessing Social Media to Build Your Professional Brand

Harnessing Social Media March 2010

? What should you be using to build your professional brand?

We are all the CMO of our own professional brand. This chart is a helpful tool in naviga@ng the “Social Landscape”

And Why Does It Ma9er? We are deﬁned by what Google search results say about us . . . .

For today’s purposes, let’s focus on . .

What is Twi9er? Like Except But it is only 140 characters But viewable in a lot of places A giant chat room You choose the people you follow It’s public and archived on the web

GeBng started on Twi9er Musts: • Picture • Name – One that people will know • Loca@on • Link to a website, LinkedIn proﬁle, a blog • Few things that brand you

Recommend Using a Branded Background Versus

Who to Follow? ✓ People you know ✓ Listen: ✓ Use TwiUer Search to ﬁnd people talking about your interests ✓ Follow Tweet Stream for Speciﬁed Hashtags ✓ Use TwiUer Trending Topics ✓ Follow Lists ✓ Follow Conferences ✓ Engage in Tweet Chats

People You Know

Listen!

Use Twi9er Search to Find People Talking About Your Interests Go to search.twiUer.com

Analyzing @sco:pony to see if I want to follow him. He could have a beUer ra@o of Following to Followers, but I assume he is new to twiUer based on # of tweets Liked quality of his tweets He has an interes@ng blog

Follow Tweet Stream for Speciﬁed Hashtags What is a hashtag? # A hashtag is a way to unite global Tweets around some par@cular topic. Basically, these are tags that that help those who seek similar content discover your Tweets. How do you ﬁnd hashtags?

Tools for following Hashtags for Tweet Stream Example of how I use TweetDeck – monitoring Hubspot, #socialcommerce and #leadgen as they are relevant to what I am focused on

Follow Lists Good place to ﬁnd interes@ng lists: www.Listorious.com

Follow Conferences For example, I am currently following Tweet Stream from Search Engine Strategies 2010 here in NYC via TwiUer for interes@ng info. I am able to follow using the hastag symbol for the Conference which is #sesny You can have ongoing stream on your You can engage via desktop via TweetDeck www.Tweetchat.com

Engage in Tweet Chats Wednesday night is a big one: • #IMCChat @ 8 PM • #SmallBizChat @ 8 PM • #TheOnlineMom @ 9 PM For a schedule of Tweetchats, go to: hUp://spreadsheets.google.com/ccc?key=ruaz3GZveOsoXUOOt86B3AQ

Twi9er Best PracUces ✓ Listen for comments about you. Regularly do a TwiUer Search on you as well as look at men@ons ✓ Respond to comments and queries ✓ Ask ques@ons ✓ Post links to things people could ﬁnd interes@ng ✓ Retweet things that you think your followers would ﬁnd interes@ng ✓ Thank people for retwee@ng you ✓ Use a friendly casual tone ✓ Don’t spam people and block people from following you that indicate spamming behavior ✓ Check out people following you.

Listen for Comments About You • Regularly do a TwiUer Search on you as well as look at men@ons.

Check Out Quality of People Following You

Some Important LinkedIn Housekeeping ✓ Make sure you have an up to date picture and preferably use the same picture for TwiUer ✓ Make sure you use keywords to describe who you are professionally, versus a @tle ✓ Make sure your proﬁle and summary are up to date ✓ Secure recommenda@ons from people who really know you and can comment posi@vely on you as a professional ✓ Make sure you have claimed your public proﬁle URL for SEO purposes ✓ Don’t use default invita@on text when making connec@ons. Make it personal.

Other Ways to Harness LinkedIn ✓ Join Relevant Groups ✓ Start or Par@cipate in Conversa@ons ✓ Ask or Answer Ques@ons on LinkedIn ✓ Tap Into Your Network for Help ✓ Integrate Applica@ons

Join Relevant Groups

Start or ParUcipate in ConversaUons

Ask or Answer QuesUons on LinkedIn

Tap Into Your Network for Help

Use Relevant ApplicaUons

Some Summary Thoughts ✓ Social Media is not a sprint – it is a journey ✓ Alloca@ng @me to it in reasonable chunks makes sense – some recommended guidelines for beginning to get more out of both ✓ TwiUer ✓ 5 ‐ 10 Minutes in AM ✓ 5 – 10 Minutes MidDay or End of Day ✓ LinkedIn ✓ Once or Twice a Week engaging with Groups or Discussions ✓ Monthly Check Up of Your Proﬁle ✓ Be authen@c and have fun!

Social Media Works! Case Example: WorkLifeFit

Thank You! Mary Ann Halford Founder and Chief IntegraUon Oﬃcer BizWorks360 500 Eighth Avenue, 5th Floor New York, New York 10018 Phone: 212‐216‐0010 E‐Mail: mhalford@bizworks360.com Twi9er: @MaryAnnHalford

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Harnessing Social Media to Build Your Professional Brand

by Mary Ann Halford on Mar 28, 2010

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Harnessing Social Media to Build Your Professional Brand — Presentation Transcript