2011: The Mobile Worker

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The use of Mobile technology in the workplace is increasing rapidly. As businesses adopt the latest gadgets, research into the effects of working in a 'wired' world also suggest using caution and setting usage guidelines.

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  • Richman, A., Noble, K., & Johnson, A. (2002). When the workplace is many places. The extent and nature of off-site work today. Watertown, MA: WFD Consulting Inc.
  • the world’s mobile worker population will pass the one billion mark by the end of this year. By 2013, the total of office-based, non-office-based and home-based mobile workers will grow to nearly 1.2 billion people, representing more than a third of the world’s workforce. IDC Study - Reference: http://thenextweb.com/mobile/2010/02/21/billion-mobile-workers-worldwide-2010/
  • 2013 Mobile Workers Projection by Geography: U.S. - 119.7 million (75.5) Japan: 49.3 million 74.5% (2013) Asia/Pacific (excluding Japan) : 546.4 million 37.4% (2013) Western Europe’s: 129.5 million - 50.3% The rest of the world, meaning Canada,Latin America and the emerging market countries in Central and Eastern Europe, Middle East and Africa: 153.2 million mobile workers by 2013.
  • Read more: http://www.business-opportunities.biz/2009/07/06/the-use-of-mobile-marketing/#ixzz1Mx1fqoRE
  • Reference: http://www.cbc.ca/documentaries/doczone/2010/digitaldummies/ Mobile Workforce [infographic]: http://sidneyevematrix.posterous.com/mobile-workforce-which-tech-gadgets-do-we-use
  • Reference: http://www.cbc.ca/documentaries/doczone/2010/digitaldummies/ Mobile Workforce [infographic]: http://sidneyevematrix.posterous.com/mobile-workforce-which-tech-gadgets-do-we-use
  • http://www.businesswire.com/news/home/20110414005326/en/Physician-Mobile-Grows-45-Apple%C2%AE-Dominates-Android%E2%84%A2
  • Mobile health market report 2010-2015 http://www.research2guidance.com/shop/index.php/mhealth-report CDC and Epocrates H1N1 Social Media Survey 2010
  • Students and Smartphones: http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/Infographic/225872
  • 80% of lawyers responding to a recent survey conducted by the ABA Legal Technology Resource Center report using a mobile device, an increase from prior years.  Interestingly, that number is almost 100% for large law firms with over 100 attorneys, but only 65% for solo practitioners and 80% for people in firms with less than 10 people.  At first, I assumed that the high number for large law firms was because large law firms might be more likely to give away smartphones to all attorneys, but the survey reveals otherwise.  In firms with more than 100 attorneys, respondents reported that around half used a personally owned mobile device and around half used a device permanently assigned by the law firm.
  • Case Study: Barack Obama 2 million profiles created on MyBarackObama.com 200,000 offline events planned 400,000 blog posts written 35,000 volunteer groups created
  • http://www.gsmworld.com/documents/universal_access_full_report.pdf http://www.w3.org/2006/11/mwiparis_digitaldivide/all.htm#%286%29
  • http://www.forbes.com/forbesinsights/untethered_executive/
  • As sales channels continue to blur in retail, companies are creating mobile apps that make their brands seem current , entertaining , or fun , while at the same time creating a unique opportunity to connect with more shoppers than ever before
  • 91% of retailers have a mobile strategy in place or in development for 2011 http://business.transworld.net/62890/news/study-shows-retailers-increasing-mobile-social-efforts/
  • http://www.bizhelp24.com/tech/mobile-phones-in-business.html
  • http://www.cbc.ca/documentaries/doczone/2010/digitaldummies/
  • Sources: This presentation was inspired by the CBC documentary “ Digital Dummies ” http://www.cbc.ca/documentaries/doczone/2010/digitaldummies All images are licensed under the Image license agreement on the stock.xchng (sxc) website. All standard restrictions apply.
  • 2011: The Mobile Worker

    1. 1. @ MaryamAhmed The Mobile Worker
    2. 2. <ul><li>Definition: Mobile Worker (noun) </li></ul><ul><li>Workers who, “perform their work in multiple locations such as customer sites, company offices, their homes, vendor offices, planes, and hotels” </li></ul>Source: Richman, A., Noble, K., & Johnson, A. (2002). When the workplace is many places. The extent and nature of off-site work today. Watertown, MA: WFD Consulting Inc.
    3. 3. In 2010 , the world’s mobile worker population passed the one billion mark By 2013 , total mobile workers will represent more than a third of the world’s workforce Source: IDC Study: http://thenextweb.com/mobile/2010/02/21/billion-mobile-workers-worldwide-2010/
    4. 4. U.S. 119.7 million Japan 49.3 million Asia/Pacific 546.4 million Western Europe 129.5 million Rest of world (including Canada) 153.2 million Source: IDC Study: http://thenextweb.com/mobile/2010/02/21/billion-mobile-workers-worldwide-2010/ . Geographical Projection of Mobile Geographical Projection of Mobile Workers by 2013
    5. 5. Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach all day , every day.
    6. 6. Mobile workers carry 2.68 mobile devices for work Logged employee work hours: Before mobile use: 49 hours/week After mobile use: 70 hours/week Sources: http://sidneyevematrix.posterous.com/mobile-workforce-which-tech-gadgets-do-we-use http://www.cbc.ca/documentaries/doczone/2010/digitaldummies
    7. 7. The trend is clear , mobile use is rapidly becoming integrated into every business sector and every industry.
    8. 8. Mobile use by physicians grew by 45% in 2011 Source: http://www.businesswire.com/news/home/20110414005326/en/Physician-Mobile-Grows-45-Apple%C2%AE-Dominates-Android%E2%84%A2 Healthcare
    9. 9. Mobile apps are set to transform all health-related industry sectors by 2015 81% of physicians own a mobile device and view it as essential to practice Healthcare Source: http://www.research2guidance.com/shop/index.php/mhealth-report
    10. 10. It’s not about the tech. It’s about the teach. 63% of students used handheld devices in 2010 Education Source: Students and Smartphones: http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/Infographic/225872
    11. 11. Lawyers are increasingly mobile, too. Law
    12. 12. In a 2010 survey… 80% of lawyers reported using a mobile device in 2010 Large law firms (100+ attorneys) reported 100% mobile usage Small firms (less than 10 people) : 80% usage Solo practitioners : 65% usage Law Source: http://www.iphonejd.com/iphone_jd/2010/08/aba-technology-survey.html
    13. 13. <ul><li>Case Study: Barack Obama 2008 </li></ul><ul><ul><li>2 million profiles created on MyBarackObama.com </li></ul></ul><ul><ul><li>200,000 offline events planned </li></ul></ul><ul><ul><li>400,000 blog posts written </li></ul></ul><ul><ul><li>35,000 volunteer groups created </li></ul></ul>Politicians are like brands The Revolution Will Not Be Televised, But Perhaps Tweeted Politics
    14. 14. Source: http://www.gsmworld.com/documents/universal_access_full_report.pdf Mobile technology is helping bridge the digital divide 80% of the planet is covered by GSM technology Non-profit
    15. 15. http://www.forbes.com/forbesinsights/untethered_executive/ “ Smartphones are a critical part of the executive’s arsenal of devices , second only to laptop PCs. Within three years, smartphones and Internet-enabled tablets could be their equal.” Technology
    16. 16. As sales channels continue to blur in retail, companies are creating mobile apps that make their brands seem current , entertaining , or fun , while at the same time creating a unique opportunity to connect with more shoppers than ever before Retail
    17. 17. <ul><li>91% of retailers have a mobile strategy in place or in development for 2011 </li></ul>Source: http://business.transworld.net/62890/news/study-shows-retailers-increasing-mobile-social-efforts/
    18. 18. <ul><li>Communication </li></ul><ul><li>Accessibility </li></ul><ul><li>Connectedness </li></ul><ul><li>Efficiency </li></ul><ul><li>Availability </li></ul><ul><li>Organization </li></ul>There are many advantages to using mobile technology in the workplace
    19. 19. <ul><li>Productivity paradox </li></ul><ul><li>Inability to disconnect </li></ul><ul><li>Increased stressed </li></ul><ul><li>Increased work hours </li></ul><ul><li>Increased risk of making mistakes </li></ul>But, the disadvantages are becoming more apparent, too.
    20. 20. <ul><li>One of the problems with living in an </li></ul><ul><li>always on society is we perceive the need to always be on. </li></ul>
    21. 21. <ul><li>“ The truth is, despite what we think, we’re not very good at multi-tasking with all those devices. Our brains are wired for one task at a time and simply can’t keep up with all the modern demands for our attention.” </li></ul>Many of us succumb to the multi-tasking illusion Source: http://www.cbc.ca/documentaries/doczone/2010/digitaldummies/
    22. 22. So there you have it. Mobile devices are affecting lives of workers in every business, both for the good , and the bad . Which begs the question , Can we manage the technology around us or will we let it manage us?  
    23. 23. All images are licensed under the image license agreement on stock.xchng.com (sxc). In accordance with the standard license agreement with HAAP Media, all standard restrictions apply; and these images were made available for use free of charge for digital format on websites, multimedia presentations, broadcast film and video, and cell phones. Credits Sources: This presentation was inspired by the CBC documentary “ Digital Dummies ” http://www.cbc.ca/documentaries/doczone/2010/digitaldummies/

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