Defending Your Brand-
Importance and Tips
www.position2.com | 650 618 8900© Position 2, Inc.
DEFENDING your BRAND
www.position2.com | 650 618 8900© Position 2, Inc.
A LOT is said online about your brand
www.position2.com | 650 618 8900© Position 2, Inc.
How far can you go to
defend everything that is
said about your brand?
www.position2.com | 650 618 8900© Position 2, Inc.
How can you ensure a foolproof branding strategy?
www.position2.com | 650 618 8900© Position 2, Inc.
40% businesses measure
the success of their
externally facing social
me...
www.position2.com | 650 618 8900© Position 2, Inc.
BE SOCIAL SAVVY!
www.position2.com | 650 618 8900© Position 2, Inc.
Employ a good social listening tool to learn about what
conversations i...
www.position2.com | 650 618 8900© Position 2, Inc.
Weed out the negative – not by denying, but by accepting
and correcting...
www.position2.com | 650 618 8900© Position 2, Inc.
Key points for a brand defense strategy
www.position2.com | 650 618 8900© Position 2, Inc.
Listening
Based
Strategy
www.position2.com | 650 618 8900© Position 2, Inc.
Increase Focus on
Customer-centric
Content
www.position2.com | 650 618 8900© Position 2, Inc.
Fallout of the Rising Importance of
Defending your Brand
www.position2.com | 650 618 8900© Position 2, Inc.
Reasons for Importance of Brand Defense
www.position2.com | 650 618 8900© Position 2, Inc.
Businesses can no longer control their reputation
www.position2.com | 650 618 8900© Position 2, Inc.
When stuff is said, your CEO’s
reputation is also at stake.
87% respond...
www.position2.com | 650 618 8900© Position 2, Inc.
Constant monitoring of
social channels
www.position2.com | 650 618 8900© Position 2, Inc.
SO
ARE YOU
SOCIAL READY?
www.position2.com | 650 618 8900© Position 2, Inc.
US: +1 (650) 353-4574
info@position2.com
www.position2.com
Contact us f...
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Defending Your Brand- Importance and Tips

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Tips on how to defend your brand on social media.

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  • Branding is important for increasing your business in market. For effective branding brand management is important. Check all details about branding services at brandharvest.net
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Defending Your Brand- Importance and Tips

  1. 1. Defending Your Brand- Importance and Tips
  2. 2. www.position2.com | 650 618 8900© Position 2, Inc. DEFENDING your BRAND
  3. 3. www.position2.com | 650 618 8900© Position 2, Inc. A LOT is said online about your brand
  4. 4. www.position2.com | 650 618 8900© Position 2, Inc. How far can you go to defend everything that is said about your brand?
  5. 5. www.position2.com | 650 618 8900© Position 2, Inc. How can you ensure a foolproof branding strategy?
  6. 6. www.position2.com | 650 618 8900© Position 2, Inc. 40% businesses measure the success of their externally facing social media activities by brand reputation enhancement or social reach
  7. 7. www.position2.com | 650 618 8900© Position 2, Inc. BE SOCIAL SAVVY!
  8. 8. www.position2.com | 650 618 8900© Position 2, Inc. Employ a good social listening tool to learn about what conversations involve you, your competitors and your brand keywords 66% companies track their brand using social listening tools
  9. 9. www.position2.com | 650 618 8900© Position 2, Inc. Weed out the negative – not by denying, but by accepting and correcting the situation
  10. 10. www.position2.com | 650 618 8900© Position 2, Inc. Key points for a brand defense strategy
  11. 11. www.position2.com | 650 618 8900© Position 2, Inc. Listening Based Strategy
  12. 12. www.position2.com | 650 618 8900© Position 2, Inc. Increase Focus on Customer-centric Content
  13. 13. www.position2.com | 650 618 8900© Position 2, Inc. Fallout of the Rising Importance of Defending your Brand
  14. 14. www.position2.com | 650 618 8900© Position 2, Inc. Reasons for Importance of Brand Defense
  15. 15. www.position2.com | 650 618 8900© Position 2, Inc. Businesses can no longer control their reputation
  16. 16. www.position2.com | 650 618 8900© Position 2, Inc. When stuff is said, your CEO’s reputation is also at stake. 87% respondents of a survey said that they consider the CEO’s reputation as an important part of a company’s reputation
  17. 17. www.position2.com | 650 618 8900© Position 2, Inc. Constant monitoring of social channels
  18. 18. www.position2.com | 650 618 8900© Position 2, Inc. SO ARE YOU SOCIAL READY?
  19. 19. www.position2.com | 650 618 8900© Position 2, Inc. US: +1 (650) 353-4574 info@position2.com www.position2.com Contact us for a discussion on how we can help grow your business …

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