19 & 20 law


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19 & 20 law

  1. 1. The Law of Failure andZoonish SaeedMuhammad AliTehzeeb Khan MarwatMudassar (MOODI)
  2. 2. •The Law ofFailure says that"failure is to beexpected andaccepted".
  3. 3. The Law of Failure is three time bigger than the Law of Success. By that standard alone, it stands to reason that you have a three times greater chance of obeying it through ignorance. It says..."Do the right things for the wrong reasons.""Do the wrong things for the right reasons.""Do the wrong things for the wrong reasons.“Can you see the problems here?Doing the wrong things for the right reasons is the Win-Lose*Doing the right things for the wrong reasons is the Lose-Win*the wrong things for the wrong reasons is just plainsuicidal. Its Lose-Lose*
  4. 4. It’s been noted in many places that ThomasEdison [caricatured above] may have failedas many as 1,000 times at inventing anelectric-powered light bulb, and when askedabout his string of failures, he turned thetables by saying (and I’m paraphrasing,) “Ididn’t fail 1,000 times. I succeeded atinventing a light bulb, and it took 1,000steps to arrive at it.”
  5. 5. The Japanese are probably the best with this strategy because they leave their ego atthe door and admit early on when a mistake is made and make the appropriate changes to solve the problem. As a result the Japanese are fierce marketers. We can stand to learn from them.
  6. 6. The biggest lesson to take from the law of failure is to knowwhen you’ve made a mistake and cut your lossesI’ll say it again, leave the ego at the door, know when to cutyour losses, and practice self-sacrifice. Do not be afraid tofail forward; to fail forward means to reach success!
  7. 7. The situation is often theopposite of the way itappears in the press.
  8. 8. Law of hype means a new concept or situation thatwas successful in the press often times turns out tobe a marketing failure.When things are goingwell, a company doesnot need the hype.When you need thehype, it usually meansyou are in trouble.
  9. 9. When IBM wassuccessful, thecompany saidvery little. Now itthrows a lot ofpressconferences.Young andinexperiencedreporters andeditors tend to bemore impressedby what they readin otherpublications thanby what theygatherthemselves. Oncethe hype starts, itoften continues onand on.
  10. 10. The truth about marketing hype is that it works.That’s why you see so much of it.A “boring” sales presentation won’t get very manytakers. There has to be excitement. There has to be somepromise to the listeners.
  11. 11. Coca-Cola’s NewCoke launched in1985, received somuch hype ($1 billionof free publicity) plushundreds of millions ofdollars launching it.60days after beingreleased Coca-Cola hadto revert back to theiroriginal classic cokebecause All that hypeand the productflopped.
  12. 12. "history is filled withmarketing failures thatwere successful in the press"