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Marvin Arrieta-Presentation Presentation Transcript

  • 1. Property Marketing Proposal expressly prepared for you
  • 2. Your Marketing Plan
  • 3. An Industry Leader For the past decade, CENTURY 21 ® has reigned as the nation’s most recognized brand in real estate! Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization. Marvin Arrieta 305-609-5719 375 Miracle Mile Coral Gables, Fl 33134
  • 4. Marvin Arrieta Stand Out from the Crowd • Knowledge – Marvin Arrieta & CENTURY 21® participate in extensive and ongoing formal training to keep us at the top of our field • Attentiveness – Marvin Arrieta & CENTURY 21 are great listeners focused on understanding your goals and dreams and providing you with relevant information • Responsiveness – Marvin Arrieta & CENTURY 21 respond quickly and professionally as we manage all the details to achieve your goals UNPARALLELED AGENT EDUCATION Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of training and skill development programs, designed to help us stay at the top of our game. A TRUE PARTNER Real estate transactions are a big deal with many moving parts. The details can get unwieldy without the right support. CENTURY 21 Agents know that buying a home can be the culmination of a life-long dream, and will help you manage the details with the right support. * Training Magazines Top 125 for 7 of the last 10 years
  • 5. My Office Century 21 Premier Elite Realty Award Winning Miami Real Estate Company The “Flagship” Fine Home & Estates Company for Century 21 and The leading South Florida Real Estate Firm. Century 21 Premier Elite Realty , The award- winning brokerage firm, based near many of Miami’s premier neighborhoods, serves Both residential and commercial clients in South Florida and throughout the world. The company’s style of doing business is the embodiment of a visionary conception of how a 21st century brokerage firm should operate in order to succeed. It has invested heavily in the latest technological advances in computer driven marketing . Century 21 Premier Elite Realty market properties including some of the most highly anticipated new luxury residential complexes and estates in South Florida’s history, everyone pays attention. Premier Elite Realty team will rise to the challenge of marketing real estate in the latest and most innovative ways
  • 6. Marvin Arrieta 375 Miracle Mile Coral Gables Fl 33134 305-609-5719 [email_address] www.MarvinArrieta.com Marvin Arrieta , Lic. Real Estate Agent & Mortgage Broker Professional Experience
    • One of the most recognized and experienced names in the world of Real Estate in
    • South Florida, with years of dedication to his work and providing absolutely the best
    • service.
    • Top producer for many years . After intensive training, has special skills required to
    • handle the needs and demands of :
    • Luxury Home Seller and Buyers,
    • Expertise in Foreign buyers,
    • Relocation to Miami,
    • Short Sale and REO’s Property.
    • Listing Commercial Property
    • Specializes in all types of real estate financing including super jumbo home loans.
    • Commercial Financial and Business Opportunity.
    • Marvin leads clients through all aspects of sale or purchase. Licensed Mortgage Broker
    • and Licensed Real Estate Agent . He founded his own company in 2003,
    • Continental Mortgage Center , and DBA Commercial Financial Center , specializing in
    • residential and commercial loans.
    • Through his experience as a Mortgage Broker, Marvin has acquired all the training
    • to help customers throughout the process of the sale or purchase. This includes
    • pre-qualifying the right buyer and monitoring the status of the transaction, and preparing
    • all the details for the sale by offering a Comparative Market Analysis (CMA) with the most
    • detailed and correct record, the Current Market Conditions, the Rate of Absorption of
    • the area, Multiple Listing Service, and the Market Mortgage Conditions.
    • Marvin’s background in Industrial Engineering and the sciences , along with his
    • real estate, mortgage, and commercial financial experience make him uniquely prepared
    • to serve all of your residential and commercial real estate needs.
  • 7. Marketing As a CENTURY 21® professional I will... • Provide you with professional, personalized service • Monitor details and coordinate marketing activities for the sale of your home • Show your property to qualified buyers • Present all written offers • Facilitate the closing Our proven Marketing System also offers traditional and proprietary marketing tools, systems and services to help get your home sold, including: CENTURY 21 Internet Marketing Program: • www.century21.com • www.century21espanol.com • Neighborhood Profiles • Targeted E-mail Communication • Social Media Website - Facebook - Twitter - YouTube - Flickr • Website Listing Distribution Network • National Advertising • Local Advertising • Global Referral Network • Seller Service Pledge® • Mortgage ℠ Services • Preferred Client Club Marketing • Direct Mail Marketing • Fine Homes & Estates Digital Magazine • Buyer lead distribution program (LeadRouter) • Client lead reporting tool (Golden Ruler)
  • 8. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan.
    • 1. Recommend a pre-listing inspection and hiring a professional home staging service
    • Develop a Comparative Market Analysis (CMA)
    • Create a photo slideshow or virtual tour to post on listing websites
    • 4 Enter your listing into local Multiple Listing Service
    • 5 Place the CENTURY 21® “For Sale” yard sign
    • 6. Announce your listing to Agents in my office and other CENTURY 21 Offices in the area
    • 7. Place a “Lock Box” on your door to provide easy access for other agents
    • 8. Place your listing on our century21.com website
    • 9. Distribute your listing to hundreds of Listing Partners
    • 10. Place your listing on social media sites like Facebook, Twitter and YouTube
    • 11. Place your listing on my personal website MarvinArrieta.com
    • 12. Create an Individual property website for your listing
    13. Prepare full color property flyers and brochures to showcase your home to buyers and other agents 14. Offer the CENTURY 21 Home Protection Plan that can help attract buyers to your property 15. Schedule email marketing pieces to my entire list of contacts and past clients as well as area REALTORS® 16. Print (newspaper) and direct mail advertising in our local area - Just Listed Cards - Open House Cards 17. Hold an Open House for area REALTORS and the public 18. Tour your home with prospective buyers 19. Provide you with constant feedback from buyer showings 20. Send you weekly online activity reports on your property 21. Negotiate with potential buyers on your behalf to help get you to the closing table
  • 9. Attracting Buyers We have an aggressive strategy for attracting home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of consumer websites, we maximize every opportunity to attract qualified buyers. In addition, you will have a clear view of the results of your property’s online exposure. Detailed marketing reports will provide you with valuable feedback on the traffic your property is receiving from online real estate consumers!
    • Did you know...
    • 90% of home buyers use the internet to search for a new home*
    • 38 million home buyers search the internet each month for real estate information*
    • One in three buyers find the house they ultimately purchase on the internet*
    *2010 National Association of Realtors Profile of Home Buyers and Sellers We get your property noticed!
  • 10. CENTURY 21 Agents. Smarter. Bolder. Faster. Television and Online Advertising CENTURY 21 uses television, radio, print and online advertising to drive potential buyers to c21.com, maximizing the exposure for your home and keeping CENTURY 21 top of mind with home buyers.
  • 11. A World Class Website century21.com
    • More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure and will include detailed information about the property and the surrounding community.
    • Our state-of-the-art Website helps make buying and selling real estate easier with many features for buyers and sellers, including:
    • An award-winning online marketing program helps drive over 2 million visitors to our site each month
      • A new expanded search that features one-click access to millions of listings
    • Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with multiple photos, property details, and open house information
  • 12. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country! According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month: In Your Area & Across the Nation CENTURY 21 listings are also displayed on all MLS enabled real estate sites. Remax.com, ColdwellBanker.com, ERA.com, Prudential.com, KW.com, and Weichert.com Copyright © 2010 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Maximize Visibility !
  • 13. Showcase Advantage Listing Program
    • We differentiate your listing on major home search websites with close to 48M visitors per month
    More Visibility! More Leads!
  • 14. Social Media The CENTURY 21 ® System continues to be on the cutting edge of real estate marketing. We successfully utilize social media channels like YouTube, Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home. Considering that hundreds of millions of people use these sites on a daily basis it is important for your home to be included.
  • 15. Relocation Services
    • Most anywhere you live or almost anywhere in the world you are moving to, we can assist in finding a great CENTURY 21® Office and an experienced sales professional.
    • We offer the ultimate in relocation services. We can:
    • Send you a customized relocation packet designed to meet your specific needs, including community and school information
    • Provide cost of living analysis
    • Select an experienced CENTURY 21 Sales associate, trained in relocation services, to represent you
    • Provide mortgage service information, including loan pre- approval
    • Help you get to know the community you are moving to
    • Provide a city-to-city comparison of your current location to your new location
    • Moving out of the area?
    • We are connected to thousands of CENTURY 21 Offices located in over 70 countries around the world. Whether you are moving across the state, the country or the world, we can help:
    • Connect you with a professional CENTURY 21 Sales agent at your destination
    • Provide a detailed market analysis of your current home
    • Coordinate the sale of your current home and the purchase of your new home
    • Work with mortgage services including obtaining loan pre- approval for your new home
    • Work hand-in-hand with your Corporate Relocation Program
  • 16. Factors that Influence the Value of your home
    • FACTORS THAT HAVE NO IMPACT ON THE CURRENT VALUE OF YOUR HOME:
    • What you paid for it
    • Your Investment in the property (such as baths or kitchen upgrades, etc)
    • What you want to net from the sale
    • What those outside the industry believe the property is worth
  • 17. My Commitment to You In the preceding pages I have provided you with an outline of my expertise and that of my company. I have also demonstrated why Century 21 Premier Elite Realty and I are the best choice to market and sell your home. I would like to extend my personal and professional commitment to you. As your CENTURY 21 Agent, I will: • Provide you with excellent service and support • Communicate with you every step of the way • Represent your interests ethically and professionally • Make every effort to sell your home promptly and at a fair price Let me go to work for you now!