Recruiting In The Digital Age Final Deck

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A presentation on why and how talent communities are key in the digital age

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Recruiting In The Digital Age Final Deck

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  6. 6. Recruiting in the Digital Age <br />Community|SocialRevolution|Digital Recruiting<br />1+<br />3<br />5<br />
  7. 7. Community<br />Recruiting is Complex<br />Community is good for you <br />Your voice is important<br />
  8. 8. Different Instruments<br />Different Notes<br />Different Sounds<br />Different Gifts<br />
  9. 9. Recruiting is Complex<br />College <br />& Diversity Recruiting<br />Search Engines<br />Career Site<br />Recruiting Events<br />CRM<br />Mobile Recruiting<br />ATS System<br />Recruiting<br />Micro Sites<br />Sourcing Tools<br />Employee Referrals<br />Job Distributors<br />Job Aggregators<br />Social Networks<br />& Media<br />Job Boards<br />Recruiter Contacts<br />Reporting<br />& Analytics<br />
  10. 10. VICE PRESIDENT<br />Kelly Chapel<br />Wimmer Solutions<br />PRESIDENT<br />Kristen Hill<br />Amazon <br />SECRETARY<br />Silke Habedank,<br />Moss Adams LLP<br />TREASURER<br />Tony Muhlenkamp <br />MEMBERSHIP<br />Zoe Stamolis <br />VP, Parker Services<br />PROGRAMS<br />Jim Hedington<br /> Starbucks<br />PROGRAMS<br />Kelly Cartwright <br />The Newman Group, <br />SOCIAL EVENTS<br />Karen Foster <br />Premera Blue Cross<br />PROGRAMS TEAM Marcie Glenn<br />Another Source<br />TECHNOLOGY<br />Marvin Smith<br />Microsoft<br />TECHNOLOGY <br />Tom Zinser<br />ADP VirtualEdge<br />MEMBERSHIP<br />Annie Rihn<br />Zillow.com<br />
  11. 11. NWRA Special Interest Group: Sourcing<br />The Sourcing 7 Team<br />Michelle Geocaris-Starbucks<br />Kay Kelison – Microsoft<br />Jeremy Langhans-Starbucks Marvin Smith-Microsoft <br />Tito Magobet –Gates Foundation<br />Bryan Reichert—Amazon<br />Amybeth Hale—editor, SourceCon & Fordyce Letter<br />
  12. 12. From WASH to the other WASH<br />
  13. 13. Lance “thelance” Haun<br />
  14. 14. BE A INNOVATOR <br />BE A COLLOBRATOR<br />BE A PARTNER<br />BE A CHANGE-MAKER<br />BE A COMMUNITY MEMBER<br />RECRUITING LEADERSHIP<br />
  15. 15. Social Revolution<br />
  16. 16. Social Revolution<br />Influences on Recruiting<br />Digital Persona (Traits)<br />Web 2.0 World<br />Segments on the Web<br />Digital Branding<br />Multiple Generations<br />
  17. 17. Digital Divide<br />
  18. 18. Digital Accent<br />
  19. 19. Digital Accent<br />
  20. 20. Digital Accent<br />
  21. 21. Digital Accent<br />
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  27. 27. Digital Natives<br />Digital Immigrants<br />Digital Retards<br />Digital Refugee<br />
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  29. 29. Facebook Frightens Me<br />
  30. 30. Prehistoric<br />Early Web<br />Web 1.0<br />Web 2.0<br />2005- ?<br />1990-1995<br />1995-2005<br />
  31. 31. 50 million<br />450 million<br />100 million<br />
  32. 32. 50 million<br />450 million<br />100 million<br />
  33. 33. <ul><li>Reputation Aggregators
  34. 34. Blogs
  35. 35. E-communities
  36. 36. Social Networks</li></ul>Marketing Trends<br />It Pays To Advertise<br />Mass Marketing-TV, Radio, & Print (used demographics) <br />Social web marketing: customers are more in control of what they read, hear & watch<br />Direct Mail, telemarketing, catalogs, etc (demographics + lifestyle –medical & diet)<br />Common Interests<br /><ul><li>Do (Behaviors)
  37. 37. Feel (Attitudes)
  38. 38. Think (Interests)</li></ul>What Does This Mean For Recruiting?<br />
  39. 39. Different Generations<br />Challenges<br />Each generation seems to have its own cultural, language and values to which it responds to messages<br />Boomers<br />Be All You Can Be<br />3 Generations<br />Generation X<br />An Army of One<br />You Have Made Them Strong; <br />We will Make Them Army Strong<br />Generation Y (Millennial)<br />
  40. 40. Recruiting in the Digital Age<br />
  41. 41. Driving Talent Direct To Your Career Site<br />
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  43. 43. Interests of Passive Game Prospects<br />Sent email to “2847”<br />“1764” or >70% Visited <br />
  44. 44. Blogs: Virally Spreading the Word<br />Small game blogs are known for trolling job postings to find leaked information and break a story. <br />
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  50. 50. What Is A Talent Community?<br />Capture Passives & Apply Drop Offs<br />Drive Boomerang Hires & Viral Referrals<br />Increase Referrals By 25% to 50%<br />Re-Recruit Past Applicants & Drive Viral Referrals<br />Automate Drip Marketing To Prospects<br />Centralize & Automate Recruiter Contact Marketing<br />
  51. 51. Sneak Peak<br />We Still Serve<br />
  52. 52. 47<br />
  53. 53. 48<br />
  54. 54. 49<br />
  55. 55. Marvin Smith<br />Talent Community Development<br />marvin.smith@microsoft.com<br />To request a business card<br />Text:<br />50500<br />talentcommunity<br />

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