Can design save the world (and should it try?)<br />Martyn Perks | mail@martynperks.com | twitter: martynperks<br />
Example of design mixed with politics…<br />
Design today:<br />Radicalism is borne out of a conservative agenda<br />
Crisis, crisis, crisis...<br />Crisis of growth (potential)<br />
Economy of services not things<br />
`<br />State retreats leaving void of ideas<br />
Professor Richard Layard<br />Cass R.  Sunstein & Richard H. Thaler<br />
&<br />Individuals as emotional and irrational<br />
And the response...<br />
&<br />Institutional crisis to exhibit change<br />
“Underground” reaction: two fingers!<br />
Adrian Shaughnessy, Design Week<br />“The more design is placed at the forefront of the radical new thinking around financ...
Paola Antonelli is senior curator of Architecture and Design at The Museum of Modern Art	<br />“even when they [designers]...
The unstoppable designer?<br />Example: behaviour change<br />
Cabinet Office’s Behavioural Insight Team<br />small charitable donations when using cashpoints<br />learner drivers be op...
AKA the Ministry of design nudges<br />
Schiphol airport, Amsterdam<br />Employ trickery to get us to focus!<br />
Building interiors, displays, advertising, packaging and of course signage…<br />Target ‘unhealthy’ social norms<br />
Insurance forms, websites, marketing campaigns to voting forms<br />Implicit opt-ins instead of debate<br />
Masdar city, Abu Dhabi: enforced pedestrianised areas<br />Everything designed around behaviour<br />
But what about our liberty?<br />Debate is being designed out<br />
‘you never change things by fighting the existing reality. To change something, build a new model that makes the existing ...
‘ambition is to make a dent in the universe’<br />Steve Jobs, Apple Inc<br />Excel in expert-led design leadership<br />
‘envision and investigate new product meanings, through a broader, in-depth exploration of the evolution of society, cultu...
Your turn…!<br />
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Can design save the world (and should it try?)

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Can design change the world? Designers have always wanted to change it -- with better ideas of how we can live differently. However today, the trend is more of wanting to restrict our behaviour than of exploring we ways of exploiting resources, creativity and notions of the future. Should design adopt a conservative outlook -- or strive for more radical and progressive ideas?

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Can design save the world (and should it try?)

  1. 1.
  2. 2. Can design save the world (and should it try?)<br />Martyn Perks | mail@martynperks.com | twitter: martynperks<br />
  3. 3. Example of design mixed with politics…<br />
  4. 4. Design today:<br />Radicalism is borne out of a conservative agenda<br />
  5. 5. Crisis, crisis, crisis...<br />Crisis of growth (potential)<br />
  6. 6. Economy of services not things<br />
  7. 7. `<br />State retreats leaving void of ideas<br />
  8. 8. Professor Richard Layard<br />Cass R. Sunstein & Richard H. Thaler<br />
  9. 9. &<br />Individuals as emotional and irrational<br />
  10. 10. And the response...<br />
  11. 11. &<br />Institutional crisis to exhibit change<br />
  12. 12. “Underground” reaction: two fingers!<br />
  13. 13. Adrian Shaughnessy, Design Week<br />“The more design is placed at the forefront of the radical new thinking around finance, urban living and social change, the more likely it is to prosper…”<br />Designers want to fill void<br />
  14. 14. Paola Antonelli is senior curator of Architecture and Design at The Museum of Modern Art <br />“even when they [designers] tackle topics like prison life, aging, or obesity; they do not simply work, they give people a sense of hope and strength… society’s new pragmatic intellectuals.”<br />
  15. 15. The unstoppable designer?<br />Example: behaviour change<br />
  16. 16. Cabinet Office’s Behavioural Insight Team<br />small charitable donations when using cashpoints<br />learner drivers be opted in to an organ donation scheme<br />lottery to encourage people to take tests to prove they have quit smoking<br />Designing in implicit behaviour change<br />
  17. 17. AKA the Ministry of design nudges<br />
  18. 18. Schiphol airport, Amsterdam<br />Employ trickery to get us to focus!<br />
  19. 19. Building interiors, displays, advertising, packaging and of course signage…<br />Target ‘unhealthy’ social norms<br />
  20. 20. Insurance forms, websites, marketing campaigns to voting forms<br />Implicit opt-ins instead of debate<br />
  21. 21. Masdar city, Abu Dhabi: enforced pedestrianised areas<br />Everything designed around behaviour<br />
  22. 22. But what about our liberty?<br />Debate is being designed out<br />
  23. 23. ‘you never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete’<br />Buckminster FullerUS architect, designer, futurist<br />Forget pragmatism, question everything<br />
  24. 24. ‘ambition is to make a dent in the universe’<br />Steve Jobs, Apple Inc<br />Excel in expert-led design leadership<br />
  25. 25. ‘envision and investigate new product meanings, through a broader, in-depth exploration of the evolution of society, culture, and technology. ’<br />Professor Roberto Verganti<br />Objectivity is essential in leading change<br />
  26. 26. Your turn…!<br />
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