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Advocacy Excellence Report Summary
 

Advocacy Excellence Report Summary

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Report Summary--Advocacy Excellence: Optimizing Group Structure & Operations. Contact me to view the full report.

Report Summary--Advocacy Excellence: Optimizing Group Structure & Operations. Contact me to view the full report.

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    Advocacy Excellence Report Summary Advocacy Excellence Report Summary Presentation Transcript

    • Advocacy Excellence: Optimizing Group Structure & Operations 1 Copyright © Best Practices®, LLC BEST PRACTICES, ® LLC
    • Table of Contents Table of Contents Continued•Project Blueprint – pg. 3 •Advocacy Group Services: Key Trends in•Benchmark Class – pg. 4 Service Levels and Approaches – pg. 35•Key Insights – pg. 6 •Advocacy Roles and Responsibilities: Key•Advocacy Models: Key Trends andDrivers of Sub-Group Group Evolution – Trends in Alliances Management – pg. 49pg. 9 •Communicating The Value of Advocacy in•Advocacy Group Models and a Global Bio-Pharma Company – pg. 55Structures– pg. 20 •Contact Information – pg. 60•Advocacy Group Staffing Benchmarks:Key Trends In Resourcing AdvocacyGroups – pg. 27 Page - 2 Copyright © Best Practices®, LLC BEST PRACTICES,® LLC
    • Optimizing Structure Involves Integrated Practices &ApproachesThere are no perfect structures. “Form follows function.” New market pressures andlifecycle events compel structures to evolve. Optimizing structure reflects the integratedmanagement of units, people, process, technology, communications, incentives and othermanagement factors. 10. Assess 1. Realign to Performance, Support New “No institution can Refine & Corporate Continuously Goals, possibly survive if it 9. Optimize Improve Strategies 2. Fine-tune Learning to needs geniuses or Enhance Internal Group Performance Structure supermen to manage it. Advocacy: It must be organized in 8. Manage / Coordinate Roles Accelerated Evolution 3. Establish Service such a way as to be for a Fully Integrated To Make the New Levels to Reflect Pharmaceutical Priorities & Resources able to get along under Network Structure Work 4. Integrate a leadership composed 7. Drive Long-Term Operations to Priorities & Respond Bridge BU’s, of average human to Ad Hoc Issues 6. Refine 5. Use Geographies & Talent Funding / Sub-Groups beings.” Management Budgeting Strategies & Process to -Peter Drucker Systems Reaffirm Alignments Page - 3 Copyright © Best Practices®, LLC BEST PRACTICES, ® LLC
    • Advocacy Benchmark Research ParticipantsParticipants in this benchmarking research included executive respondents at 11 leadingbio-pharmaceutical and healthcare companies. A Small Pharma Co. Page - 4 Copyright © Best Practices®, LLC BEST PRACTICES, ® LLC
    • Most Participants Hold Titles of Director or AboveResearch participants included Executive Directors, Medical Executives, Directors andProduct Managers. More than 80% of benchmark partners were directors or above – andmost worked directly in Advocacy groups or functions. TITLE GROUP OR FUNCTION Executive Director Patient Advocacy Relations Executive Director Advocacy Senior Director Global Advocacy and Professional Relations / Corporate Affairs Director Professional and Advocacy Relations Director Advocacy Director Patient Services & Professional Relations / Medical Affairs Director Global Project Operations Director of Advocacy Advocacy Relations / Corporate Communications Associate Director Patient Advocacy Senior Product Manager Marketing Medical Executive Medical Affairs Page - 5 Copyright © Best Practices®, LLC BEST PRACTICES, ® LLC
    • Therapeutic Area Focus Is Main Driver of AdvocacyStructuresAdvocacy group structures commonly follow a company’s main therapeutic areas. Forlarger companies that evolve into business unit structures, Advocacy continues to followdominant and emerging therapeutic areas but broadens its coverage to include groups andissues in important geographic locations and across key product groups. Q2. Advocacy Sub-Group Structure: Note all functional factors describing how your Advocacy organization is designed. Therapeutic Area 55% Focus Product Focus 36% Other Comments: Other Comments: • •“We have aa role to support the advocacy Business Unit “We have role to support the advocacy 27% Focus capabilities of affiliates in geographies capabilities of affiliates in geographies outside the U.S.” Matrix Model 27% outside the U.S.” • •“All of our advocacy functions are “All of our advocacy functions are Other 18% organized to work on corporate objectives organized to work on corporate objectives that impact the environment in which our Project Focus 9% that impact the environment in which our products are sold.” products are sold.” % of Companies (n=11) Page - 6 Copyright © Best Practices®, LLC BEST PRACTICES, ® LLC
    • Advocacy Function Is Only Rarely OutsourcedClearly, organizations prefer to keep Advocacy as an in-house function, both on a globalbasis and in the U.S. Only one company outsources any of its Advocacy staff, and thescope of outsourcing is limited to 5-10% of FTEs. Q10. Internal FTE % Vs. Outsourced FTE %: What percentage of your Advocacy employees are internal or outsourced? Some Outsourcer Employed, 12% All Company Employed, 88% % of Companies (n=8) Page - 7 Copyright © Best Practices®, LLC BEST PRACTICES, ® LLC
    • Case Profile: Find Common Ground to Build PatientAdvocacy Partnerships– Even When Interests DivergeDevelop an advocacy approach that sets out to spot common ground between thecommercial organization and the Advocacy group. Great divides may exist. Partnerships arebuilt on mutually beneficial common ground. COMMON “You may be poles apart in terms “You may be poles apart in terms GROUND of commercial point of view and of commercial point of view and the activism point of you − but the activism point of you − but Battling Stigma & there is some common ground. So there is some common ground. So Discrimination where is the common ground ?. . .. . where is the common ground ?. You’re going to have to find what You’re going to have to find what Accessing is this middle ground that provides is this middle ground that provides Medicine & Health an area for compromise. IfIfnothing an area for compromise. nothing Services else an area where you can sit else an area where you can sit down and have an informed Serving down and have an informed Stigmatized Sub- objective debate and discussion objective debate and discussion Populations around what is at the heart of the around what is at the heart of the concerns from both perspectives.” concerns from both perspectives.” Conducting - -Head of HIV Franchise & Head of HIV Franchise & Research On Advocacy Good Health Advocacy Policy Page - 8 Copyright © Best Practices®, LLC BEST PRACTICES, ® LLC
    • About Best Practices, LLC Best Practices, LLC is a research and consulting firm that conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies Best Practices, LLC 6350 Quadrangle Drive, Suite 200, Chapel Hill, NC 27517 www.best-in-class.com Telephone: 919-403-0251 Page - 9 Copyright © Best Practices®, LLC BEST PRACTICES, ® LLC