MaestroSocialMedia2011survey

Social Media Marketing2011 Small Business Social Media Marketing Trends

2011 Social MediaMarketing Industry Report Social Media Examiner surveyed 3300 businesses in 2011 about use of social media for marketing.

Burning Questions about Social Media Marketing1. How much time does it take to make socialmedia marketing effective?2. What are the benefits of social mediamarketing, and return on investment?3. What are the most commonly-used socialmedia web sites for marketing?4. What are the social media sites businessowners want to learn more about?5. Does it make sense to outsource social mediamarketing?

Survey Results- 90% say they see the value of social mediamarketing.- Measurement and integration are the top twoareas that marketers want to master.- Social media marketing takes a lot of time.(58% of marketers spend at least 6 hours per week.)- 77% plan to increase use of video marketing

Top Benefits of Social Media Marketing1. 88% say #1 advantage of social mediamarketing is business exposure.2. 72% say social media marketing hasincreased customer traffic.3. 62% say social media marketing hasimproved search rankings.

4. 56% say social media marketing resulted innew business partnerships.5. 51% say social media marketing generatedqualified leads6. 49% say social media marketing reducedoverall marketing expenses7. 43% say social media marketing improvedsales.

Top Social Media Tools1. Facebook 2. Twitter 3. Linked In 4. Blogs

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MaestroSocialMedia2011survey

by MartyWolner on Mar 02, 2012

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