Social Media Marketing2011 Small Business Social Media Marketing Trends
2011 Social MediaMarketing Industry Report Social Media Examiner surveyed 3300 businesses in 2011 about use of social media for marketing.
Burning Questions about Social Media Marketing1. How much time does it take to make socialmedia marketing effective?2. What are the benefits of social mediamarketing, and return on investment?3. What are the most commonly-used socialmedia web sites for marketing?4. What are the social media sites businessowners want to learn more about?5. Does it make sense to outsource social mediamarketing?
Survey Results- 90% say they see the value of social mediamarketing.- Measurement and integration are the top twoareas that marketers want to master.- Social media marketing takes a lot of time.(58% of marketers spend at least 6 hours per week.)- 77% plan to increase use of video marketing
Top Benefits of Social Media Marketing1. 88% say #1 advantage of social mediamarketing is business exposure.2. 72% say social media marketing hasincreased customer traffic.3. 62% say social media marketing hasimproved search rankings.
4. 56% say social media marketing resulted innew business partnerships.5. 51% say social media marketing generatedqualified leads6. 49% say social media marketing reducedoverall marketing expenses7. 43% say social media marketing improvedsales.
Top Social Media Tools1. Facebook 2. Twitter 3. Linked In 4. Blogs
#1: How do I measure the effect of social media marketing on my business?• How do I show a solid ROI for social media marketing interms of time and resources spent?• What are the key metrics to follow for measuring ROI interms of engagement, sales, brand loyalty and customerretention?• What measurement tools are available that can trackresults across multiple social media platforms and/orbusinesses?• How much is a Facebook friend or fan worth to mybusiness?
#2: How do I integrate and manage all of my social media marketing activities?• How do I best integrate my social media efforts into anoverall marketing plan?• What are the best tools for managing all of our socialmedia accounts?• What is the best formula for developing a social mediastrategy and how can we empower employees to make it asuccess?• What is the most cost-effective way to integrate socialmedia into our business plan and strategy?
#3: What are the best ways to sell with social media?• How do we move from being social to making dealswithout breaking the unwritten rules of the community?• Can you really make money through social media or is itprimarily for building awareness and loyalty?• How do I write messages that will generate more sales?• Are there any established norms for how many socialmedia–generated leads it takes to yield a sale?
#4: How do I improve customer engagement with social media?• How do I build a raving fan base through social media?• How do we get our social media followers to activelyengage with us online?• What kind of content will keep followers coming back toour social media sites?• What are the best ways to keep our customers interestedand get them to refer our business to their friends?
#5: How do I master the use of specific social media platforms?• How do I write tweets that will result in more interactionswith my social network?• I understand how Linked In can help me personally, buthow can it help my company?• What techniques should I use to gain new followers for myFacebook fan page and how do I convert those fans intoclients?• What are the best ingredients for making a YouTube videothat might go viral?
#6: How do I effectively find my target audience with social media?• How can I best grab the attention of prospectivecustomers through social media?• In an increasingly crowded space, how do we stand out—without resorting to gimmicks that only provide short-termgain?• How can I gain clients and subscribers without seemingpushy?
#7: What are the best practices in social media marketing?• What are the best practices when it comes to blendingpersonal and professional messaging through social media?• How many channels of social media do successful socialmedia marketers use?• What are the most effective techniques for marketingthrough each of the main social media platforms?• How do I make a message go viral?
#8: How do I use social media in niche markets?• How can non-profits cost-effectively use social media toincrease their exposure and raise funds for their mission?• How do universities use social media marketing to attractand retain students?• How can artists and entertainers use social media to gainnew fans and sell their products?• How do I use social media marketing to targetgeographical audiences?• How do we use Facebook and Twitter to market tohospitals and physicians?
#9: What are the trends in social media marketing?• What will be the next major development in social media?• What usage trends are occurring across variousdemographics and industries?• Whats the best way to keep up with all the changes insocial media?• Which social media channels will have longevity?
#10: How do I best use my time to maximize my social media activities?• What is the most effective amount of time needed forsocial media networks?• How do I keep up with the dialogue when I have a largefollowing and other work responsibilities?• How often should I tweet or post to Facebook?• What tools can I use to more effectively maximize the timespent on social media?
Other Popular Questions• How do I overcome resistance from managers and clientsabout the value of social media?• How do I get started using social media marketing?• How can social media marketing be effectively targetedtoward B2B sales?• How do I consistently create content thats compellingand engaging?• How do I select the right social media tool(s) for mybusiness?
Experience withSocial Media Marketing - 51% have less than 1 year experience - 39% have between 1 and 3 years experience
Time Commitment- 58% spend at least 6 hours per week usingsocial media- 34% spend 11 or more hours per week usingsocial media- 15% spend more than 20 hours per week usingsocial media
Most Popular Social Media Sites Used for Marketing1. 92% use Facebook2. 84% use Twitter3. 72% use Linked In4. 68% use blogs5. 56% use Youtube
Future Use of Social Media Marketing?1. 92% say will increase use of Facebook2. 77% say will increase use of Youtube3. 75% say will increase use of blogs4. 72% say will increase use of Twitter
New Social Media Marketing Options1. Google+2. Pinterest3. FourSquare4. Groupon
Outsourcing Social Media Marketing * Number of businesses that outsource social media marketing doubled in 2011 (now 28%).- 17% outsource design and development- 10% outsource content creation- 10% outsource analytics- 7% outsource monitoring- 6% outsource research- 6% outsource strategy
Meet the MaestrosSocial Media Marketing in concert.... I hear a symphony! MaestroSocialMedia.com