Web Presence

Web Presence http://photographyblogsites.com

Not Just a Website • Website • Blog • Social Networks • Incoming links • Articles / Mentions http://photographyblogsites.com

Own Your Web Presence • not myname.wordpress.com • not myname.blogspot.com • myname.com • twitter.com/myname • facebook.com/myname http://photographyblogsites.com

Consistent Voice Branded / Consistent Look • Logo • Site Design Branded / Consistent Message • Site Content • Social Networks • Forums • Twitter / Facebook http://photographyblogsites.com

Get Found • How do you want to be found? • I should be found when people search for _______________. http://photographyblogsites.com

Defining Your Keywords • Be specific. • Use locations. • Use “Long Tail” terms. • Long Tail definition on Wikipedia http://photographyblogsites.com

Long Tail Terms • photography - too general • portrait photography - a little better • los angeles portrait photography - location • Beverly Hills Hilton wedding reception - venue • Portrait photography prices - anything related, very speciﬁc http://photographyblogsites.com

Keyword Tool • Google Keyword Tool • Use to generate ideas • Start with terms you know • Shows the number of searches for a term per month. http://photographyblogsites.com

Types of SEO / Trafﬁc Building • On-Page ( What you do to the site itself - content, etc. ) • Incoming Links • Trafﬁc • Page Rank http://photographyblogsites.com

Getting Keywords into Your Site • Search engines see text. • All sites are text (HTML) on some level. • But how much text is being seen? http://photographyblogsites.com

What You See What Search Engines See Text In your browser, click View->Source http://photographyblogsites.com

HTML Basics • HyperText Markup Language • Structured elements called tags • Tags have content • Tags have attributes http://photographyblogsites.com

Tags • Start and end in brackets • <a></a> • <p></p> • Some are self contained • <br/> http://photographyblogsites.com

Content • Between brackets - the content • <p>This is a paragraph.</p> • <a>This is a link</a> http://photographyblogsites.com

Attributes • Attributes describe the tag • Are placed inside opening bracket • <p id=”attribute”>text</p> • <a href=”http://site.com”>Link</a> http://photographyblogsites.com

“Alt” Attributes • <img src=”http://mysite.com/image.jpg” /> • <img src=”http://mysite.com/image.jpg” alt=”Some Text That Describes Picture”/> http://photographyblogsites.com

Meta Tags • Describe the entire page / site • Tell search engines what the page is about. • Three types of Meta Tags: • Title • Description • Keywords http://photographyblogsites.com

Title http://photographyblogsites.com

Description http://photographyblogsites.com

Keywords • Was the first method of telling search engines about a page. • Lead to ‘keyword stuffing’. • Now ignored by Google. • Need to find other ways to get those keywords into the site. http://photographyblogsites.com

Using Your Keywords • The content itself. • Proper use of heading tags • <H1>Page Title</H1> • Ideally only one per page • <H2>Sub Heading</H2> • Can have more of these • Alt Attributes for Images http://photographyblogsites.com

Your Site is For People • Keep it readable • Keep it informative • Don’t cram as a many keywords as you can. http://photographyblogsites.com

Incoming Trafﬁc • Sites with lots of trafﬁc rank well • Source doesn’t matter • Famous / well-known person • Ads • Lots of Twitter followers / Facebook friends • Search results http://photographyblogsites.com

Building Trafﬁc Cheaply • Rank better in search results • Be active in social networks • Leave comments on blogs / sites • Write guest posts on more popular sites • Always link to your site http://photographyblogsites.com

Page Rank • A number assigned to every page by Google from 1-10. • Measure of the page’s authority and quality. • Ranks all of the factors - on page content, incoming links, trafﬁc, etc. • Exponential - • 2 is 10 times better than 1 • 3 is 10 times better than 2 http://photographyblogsites.com

Why Page Rank is Important • Links from high page rank sites are worth more. • Sites with high page rank show up higher in search results. http://photographyblogsites.com

You should (almost) forget Page Rank • Only really useful in determining quality of incoming links. • No real equation to ﬁgure it out. • Look at the factors that make it up - trafﬁc, quality of site, etc. • Other than spammy links or paid links, basically all link are good. Just get them all. http://photographyblogsites.com

Make Links More Powerful • Meaningful Anchor text • <a href=”http://site.com”>Anchor Text</a> • Meaningful Title Attributes • <a href=”” title=”More info about link”> • Bad - Click Here • Good - Visit my Photography Site http://photographyblogsites.com

Keep Search Engines on Your Site • You can block search engines from following links. • Useful when linking out, especially to large sites - a link to your Twitter or Facebook page. • By block the search engines, you keep them crawling your own site. http://photographyblogsites.com

External Nofollow • Within the link, use the ‘rel’ attribute • rel=”external nofollow” • <a href=”http://twitter.com/”>Link</a> • <a href=”http://twitter.com/” rel=”external nofollow”>Link</a> http://photographyblogsites.com

Link Within Your Own Site • Reference old posts • Link to other similar content • Use strong Anchor Text for those links http://photographyblogsites.com

Optimizing Images • Use ALT attributes on all images • Give the images themselves meaningful names http://photographyblogsites.com

Which one is a picture of a cat? • <img src=”http://mysite.com/image001.jpg” • <img src=”http://mysite.com/cat.jpg” alt=”This is my cat, Snowball” /> http://photographyblogsites.com

Flash • Flash hides most content • Might use a ‘mirror’ html site to be readable. • Can be setup to display text to search engines. • Hides image info though - Alt Attributes, image names, etc. http://photographyblogsites.com

Better Flash • separate pages - not one ﬂash site • text urls • Think of ﬂash as an image or movie • It should be something embedded within the page. Not the whole site itself. http://photographyblogsites.com

WordPress • More than just a blog • Can be any type of site • According to Google, it is THE best platform for SEO Article & Video • Takes care of 80-90% of everything SEO. • With a couple plugins, it does the rest. http://photographyblogsites.com

WordPress Settings • By default URLs looks like this ‘/?p=234’ • Should be words, using the post titles • Change your permalinks • Settings->Permalinks • Select custom • Use month/day structure http://photographyblogsites.com

WordPress Plugins • All In One SEO Pack • Google XML Sitemaps • SEO Friendly Images • SEO Image Galleries • Yet Another Related Posts Plugin http://photographyblogsites.com

Which WordPress? • Not WordPress.com • Download from WordPress.org • Install on your own hosting account. • With Cpanel access, look for One-Click installs • ‘Fantastico’ or ‘Simple Scripts’ http://photographyblogsites.com

Analyzing Your Site • Google - site:domain.com • Results are all the pages Google has crawled on your site • Google - links:domain.com • Results are pages that link to your site. • http://www.prchecker.info/ • Find out the page rank of any site. http://photographyblogsites.com

Monitor Your Site • Google Webmaster tools • Also use this to submit your site to Google • Google Analytics • Track visitors, keywords they found you with, etc. http://photographyblogsites.com

Marty Thornley http://martythornley.com marty@martythornley.com http://photographyblogsites.com

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Web Presence

by Marty Thornley

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