The Third WordPress

Monday, September 12, 2011

T HE TH IRD SS DP RE W OR ork s for etw ulti Site N emiu mM Pr rkets Niche MaMonday, September 12, 2011

.com .org hosted self-hosted easy technical skill needed free costs limited themes install themes limited plugins install plugins no ftp ftp/shell/etc. never custom unlimited custom @photoblogsitesMonday, September 12, 2011

} .com hosted easy to use easy + free limited programming limited themes access limited plugins = no ftp not much opportunity never custom @photoblogsitesMonday, September 12, 2011

} .org self-hosted unlimited technical skill needed possibilities costs + hard to install themes master install plugins = ftp/shell/etc. opportunity unlimited custom @photoblogsitesMonday, September 12, 2011

Developers/Designers Custom Websites Premium Themes Premium Plugins Theme Shops Training/Consulting Maintenance @photoblogsitesMonday, September 12, 2011

installation is hosting compatible? build contracts, design, programming training WP is a lot for new users support upgrades, hacked sites, backups @photoblogsitesMonday, September 12, 2011

install build support trainMonday, September 12, 2011

upgrade install build backup test support train re-trainMonday, September 12, 2011

upgrade upgrade install build install build backup test backup test support train support train re-train upgrade re-train install build backup test support train upgrade re-train upgrade install build install build backup test backup test support train support train re-train re-trainMonday, September 12, 2011

Have you heard about MultiSite? @photoblogsitesMonday, September 12, 2011

1 server set of core ﬁles set of plugins set of themes backup system upgrade @photoblogsitesMonday, September 12, 2011

server core plugins themes @photoblogsitesMonday, September 12, 2011

centralized streamlined known environment faster development instant release built in signups @photoblogsitesMonday, September 12, 2011

@photoblogsitesMonday, September 12, 2011

Not so fast... @photoblogsitesMonday, September 12, 2011

s ign up s low p roc ess @photoblogsitesMonday, September 12, 2011

th em es No @photoblogsitesMonday, September 12, 2011

lugins N oP @photoblogsitesMonday, September 12, 2011

No problem. @photoblogsitesMonday, September 12, 2011

hem es ium T P rem @photoblogsitesMonday, September 12, 2011

The me works Fra me @photoblogsitesMonday, September 12, 2011

P lug ins @photoblogsitesMonday, September 12, 2011

Millions of Options @photoblogsitesMonday, September 12, 2011

Introducing The User @photoblogsitesMonday, September 12, 2011

Can I use any theme I want? Can I use any plugin I want? How do I make a post? What is WordPress? Do you do Flash sites? @photoblogsitesMonday, September 12, 2011

Give me a site made for me! @photoblogsitesMonday, September 12, 2011

How We Did ItMonday, September 12, 2011

in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011

in nin g... the beg in similar features @photoblogsitesMonday, September 12, 2011

in nin g... the beg in and of course blogs... @photoblogsitesMonday, September 12, 2011

upgrade upgrade install build install build backup test backup test support train support train re-train upgrade re-train install build backup test support train upgrade re-train upgrade install build install build backup test backup test support train support train re-train re-trainMonday, September 12, 2011

server core plugins themes @photoblogsitesMonday, September 12, 2011

Most plugins / themes Uploads work differently not MultiSite compatible Backing up large sites No clear way to charge becomes very difﬁcult per blog @photoblogsitesMonday, September 12, 2011

em es Th a nd P lugins Build a parent theme / framework Build child themes Select best plugins Test (modify) plugins for MultiSite Custom Plugins when needed @photoblogsitesMonday, September 12, 2011

ogSite framework / parent theme Bl @photoblogsitesMonday, September 12, 2011

em es h ild Th C @photoblogsitesMonday, September 12, 2011

m iza ble Cu sto @photoblogsitesMonday, September 12, 2011

Plugins: Deﬁne the Path SEO XML Sitemaps Contact Forms Pagination Non-Flash Image Galleries Twitter / Facebook / SharingMonday, September 12, 2011

rov ing I mp S ignup P roc ess Customize the look Choose a Password No Email Veriﬁcation Make them accept TOS Add helpful info Add support links http://premium.wpmudev.org/ @photoblogsitesMonday, September 12, 2011

ing the I mp rov ess up Pr oc S ign Choose a Password @photoblogsitesMonday, September 12, 2011

ing the I mp rov ess up Pr oc S ign Terms of Service @photoblogsitesMonday, September 12, 2011

ing the I mp rov ess up Pr oc S ign @photoblogsitesMonday, September 12, 2011

ing the I mp rov ess up Pr oc S ign Added Info and Support Links @photoblogsitesMonday, September 12, 2011

ing the I mp rov ess up Pr oc S ign Instant Login! @photoblogsitesMonday, September 12, 2011

rov ing I mp Su pp ort P roc ess Getting Started Guide Documentation Videos Forum Support Tickets @photoblogsitesMonday, September 12, 2011

ing the I mp rov ess rt P roc S up po Download link added to signup sent in welcome email available everywhere @photoblogsitesMonday, September 12, 2011

ing the I mp rov ess rt P roc S up po Video Tutorials VideoUserManuals.com Videos right in Admin White labeled Every version of WP Use on all sites @photoblogsitesMonday, September 12, 2011

ing the I mp rov ess rt P roc S up po Documentation We tried a WP theme Ended up with Zendesk @photoblogsitesMonday, September 12, 2011

ing the I mp rov ess rt P roc S up po User Forums Tried several WP plugins Ended up with Zendesk @photoblogsitesMonday, September 12, 2011

ing the I mp rov ess rt P roc S up po Support Tickets Tried several WP plugins Ended up with Zendesk @photoblogsitesMonday, September 12, 2011

Zend esk W hy is co ol Fully Brandable @photoblogsitesMonday, September 12, 2011

Zend esk W hy is co ol Start with Search @photoblogsitesMonday, September 12, 2011

Zend esk W hy is co ol Docs @photoblogsitesMonday, September 12, 2011

Zend esk W hy is co ol Forums @photoblogsitesMonday, September 12, 2011

Zend esk W hy is co ol Support Tickets @photoblogsitesMonday, September 12, 2011

The Backup PlanMonday, September 12, 2011

The lan acku pP B Server Backed up daily But what do we do with that? @photoblogsitesMonday, September 12, 2011

The lan acku pP B Version Control: Mercurial repository for Core Mercurial repository for /wp-content/ Shell scripts via cron: Blogs.dir to server and Amazon S3 Database to server and Amazon S3 New Plugin - Blog Status Manager @photoblogsitesMonday, September 12, 2011

Monday, September 12, 2011

Takeaways @photoblogsitesMonday, September 12, 2011

Focus on a Niche Market Respect the User Expect the User Be ready to say No! to the User @photoblogsitesMonday, September 12, 2011

Foc us o na ark et N ich eM Similar Users Similar Features Similar Plugins Theme Framework @photoblogsitesMonday, September 12, 2011

E xp ect eU ser th Enable Customization Improve the Signup Process Improve the Support Process @photoblogsitesMonday, September 12, 2011

Re sp ect eU ser th Listen Amazing support They have great ideas @photoblogsitesMonday, September 12, 2011

No !” Sa y“ eU ser to th Position yourself as an expert Just because they ask does not mean they NEED it @photoblogsitesMonday, September 12, 2011

No !” Sa y“ eU ser to th bad practices: splash pages ﬂash bad SEO ideas disable right-click @photoblogsitesMonday, September 12, 2011

it atio ns Lim o nU ser no ftp no direct access to ﬁles not a full hosting account @photoblogsitesMonday, September 12, 2011

Why would they want this? Why would they NOT want this? @photoblogsitesMonday, September 12, 2011

There is a learning curve @photoblogsitesMonday, September 12, 2011

The user needs your help @photoblogsitesMonday, September 12, 2011

WordPress as a Service For Photographers For RealEstate For Restaurants For ______________ @photoblogsitesMonday, September 12, 2011

T HE TH IRD PR ESS W O RD s for et work ulti Site N remi um M P Mar kets N icheMonday, September 12, 2011

WPMU DEV Marty Thornley premium MultiSite Plugins @martythornley http://premium.wpmudev.org marty@photographyblogsites.com http://martythornley.com Mercurial http://photographyblogsites.com http://mercurial.selenic.com/ Mercurial GUI for Mac Blog Status Manager (and more) http://www.sourcetreeapp.com/ http://bitbucket.org/martythornley Mercurial GUI for PC http://tortoisehg.bitbucket.org/ All Film Stills from “The Third Man” (1949) Directed by Carol Reed Zendesk Written by Graham Green http://www.zendesk.com/ http://www.imdb.com/title/tt0041959/ @martythornley @photoblogsitesMonday, September 12, 2011

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The Third WordPress

by Marty Thornley on Sep 12, 2011

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The Third WordPress — Presentation Transcript