Monday, September 12, 2011
T HE        TH  IRD     SS               DP RE         W OR             ork s for                      etw                ...
.com            .org                             hosted        self-hosted                              easy    technical ...
}                             .com                             hosted        easy to use                              easy...
}                             .org              self-hosted                  unlimited         technical skill needed     ...
Developers/Designers                               Custom Websites                               Premium Themes           ...
installation            is hosting compatible?                             build   contracts, design, programming         ...
install   build                             support   trainMonday, September 12, 2011
upgrade                              install     build                             backup            test                 ...
upgrade                            upgrade      install      build                 install      build backup              ...
Have you                             heard about                              MultiSite?                              @pho...
1                             server                             set of core files                             set of plugi...
server                               core                             plugins                             themes          ...
server                               core                             plugins                             themes          ...
centralized                             streamlined                             known environment                         ...
@photoblogsitesMonday, September 12, 2011
@photoblogsitesMonday, September 12, 2011
@photoblogsitesMonday, September 12, 2011
@photoblogsitesMonday, September 12, 2011
Not so fast...                                              @photoblogsitesMonday, September 12, 2011
s ign up     s low      p roc ess                             @photoblogsitesMonday, September 12, 2011
th em es   No                              @photoblogsitesMonday, September 12, 2011
lugins   N       oP                             @photoblogsitesMonday, September 12, 2011
No problem.                                           @photoblogsitesMonday, September 12, 2011
hem es                         ium T   P rem                                       @photoblogsitesMonday, September 12, 2011
The me             works      Fra me                             @photoblogsitesMonday, September 12, 2011
P lug ins                             @photoblogsitesMonday, September 12, 2011
P lug ins                             @photoblogsitesMonday, September 12, 2011
P lug ins                             @photoblogsitesMonday, September 12, 2011
Millions of Options                                                   @photoblogsitesMonday, September 12, 2011
Introducing                              The User                                           @photoblogsitesMonday, Septemb...
Can I use any                               theme I want?       Can I use any       plugin I want?         How do I       ...
Give me                             a site                             made for me!                                       ...
How We Did ItMonday, September 12, 2011
in nin g...   custom websites            the beg   in                                                   @photoblogsitesMon...
in nin g...   custom websites            the beg   in                                                   @photoblogsitesMon...
in nin g...   custom websites            the beg   in                                                   @photoblogsitesMon...
in nin g...   custom websites            the beg   in                                                   @photoblogsitesMon...
in nin g...            the beg   in                                     similar                                     featur...
in nin g...            the beg   in                                     similar                                     featur...
in nin g...            the beg   in                                     similar                                     featur...
in nin g...             the beg     in                              and of course blogs...                                ...
upgrade                            upgrade      install      build                 install      build backup              ...
server                               core                             plugins                             themes          ...
Most plugins / themes                                  Uploads work differently      not MultiSite compatible         Back...
em es        Th         a nd          P lugins                             Build a parent theme / framework               ...
ogSite                framework / parent theme    Bl                                         @photoblogsitesMonday, Septem...
ogSite                framework / parent theme    Bl                                         @photoblogsitesMonday, Septem...
em es          h ild Th    C                             @photoblogsitesMonday, September 12, 2011
m iza ble    Cu sto                                         @photoblogsitesMonday, September 12, 2011
m iza ble    Cu sto                                         @photoblogsitesMonday, September 12, 2011
Plugins:                                 Define the Path                                         SEO                       ...
rov ing        I mp         S ignup          P roc ess                              Customize the look                    ...
ing the   I mp rov       ess         up Pr oc    S ign                             Choose a                             Pa...
ing the   I mp rov       ess         up Pr oc    S ign                             Terms of                              S...
ing the   I mp rov       ess         up Pr oc    S ign                             @photoblogsitesMonday, September 12, 2011
ing the   I mp rov       ess         up Pr oc    S ign                        Added Info                           and    ...
ing the   I mp rov       ess         up Pr oc    S ign        Instant Login!                             @photoblogsitesMo...
rov ing        I mp         Su  pp ort          P roc ess                             Getting Started Guide               ...
ing   the   I mp rov          ess            rt P roc    S up po                         Download link                  ad...
ing   the   I mp rov          ess            rt P roc    S up po                      Video Tutorials          VideoUserMa...
ing   the   I mp rov          ess            rt P roc    S up po                        Documentation              We trie...
ing   the   I mp rov          ess            rt P roc    S up po                             User Forums         Tried sev...
ing   the   I mp rov          ess            rt P roc    S up po                     Support Tickets         Tried several...
Zend esk   W  hy   is co ol               Fully           Brandable                                        @photoblogsites...
Zend esk   W  hy   is co ol                       Start                       with                     Search             ...
Zend esk   W  hy   is co ol                             Docs                                        @photoblogsitesMonday,...
Zend esk   W  hy   is co ol                  Forums                                        @photoblogsitesMonday, Septembe...
Zend esk   W  hy   is co ol                Support                 Tickets                                        @photobl...
The Backup PlanMonday, September 12, 2011
The       lan       acku pP     B                                Server Backed up daily                             But wh...
The       lan       acku pP     B                                        Version Control:                                 ...
Monday, September 12, 2011
Takeaways                                         @photoblogsitesMonday, September 12, 2011
Focus on a Niche Market                                    Respect the User                                    Expect the ...
Foc  us                              o na      ark et                               N ich eM                              ...
E xp ect                                  eU ser                               th                                Enable Cu...
Re sp ect                                eU  ser                             th                                     Listen...
No !”                               Sa y“                                      eU ser                                to th...
No !”                             Sa y“                                    eU ser                              to th      ...
it atio ns                             Lim                              o nU   ser                                        ...
Why would they want this?                             Why would they NOT want this?                                       ...
There                       is                        a                learning                   curve                   ...
The                                user                               needs                                your           ...
WordPress as a Service                                  For Photographers                                    For RealEstat...
T HE         TH  IRD                  PR ESS          W O  RD               s for                        et work          ...
WPMU DEV                        Marty Thornley                                   premium MultiSite Plugins                ...
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The Third WordPress

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Talk from WordCamp LA. MultiSite networks built for niche markets represent a fundamentally different way to build a business around WordPress.

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The Third WordPress

  1. 1. Monday, September 12, 2011
  2. 2. T HE TH IRD SS DP RE W OR ork s for etw ulti Site N emiu mM Pr rkets Niche MaMonday, September 12, 2011
  3. 3. .com .org hosted self-hosted easy technical skill needed free costs limited themes install themes limited plugins install plugins no ftp ftp/shell/etc. never custom unlimited custom @photoblogsitesMonday, September 12, 2011
  4. 4. } .com hosted easy to use easy + free limited programming limited themes access limited plugins = no ftp not much opportunity never custom @photoblogsitesMonday, September 12, 2011
  5. 5. } .org self-hosted unlimited technical skill needed possibilities costs + hard to install themes master install plugins = ftp/shell/etc. opportunity unlimited custom @photoblogsitesMonday, September 12, 2011
  6. 6. Developers/Designers Custom Websites Premium Themes Premium Plugins Theme Shops Training/Consulting Maintenance @photoblogsitesMonday, September 12, 2011
  7. 7. installation is hosting compatible? build contracts, design, programming training WP is a lot for new users support upgrades, hacked sites, backups @photoblogsitesMonday, September 12, 2011
  8. 8. install build support trainMonday, September 12, 2011
  9. 9. upgrade install build backup test support train re-trainMonday, September 12, 2011
  10. 10. upgrade upgrade install build install build backup test backup test support train support train re-train upgrade re-train install build backup test support train upgrade re-train upgrade install build install build backup test backup test support train support train re-train re-trainMonday, September 12, 2011
  11. 11. Have you heard about MultiSite? @photoblogsitesMonday, September 12, 2011
  12. 12. 1 server set of core files set of plugins set of themes backup system upgrade @photoblogsitesMonday, September 12, 2011
  13. 13. server core plugins themes @photoblogsitesMonday, September 12, 2011
  14. 14. server core plugins themes @photoblogsitesMonday, September 12, 2011
  15. 15. centralized streamlined known environment faster development instant release built in signups @photoblogsitesMonday, September 12, 2011
  16. 16. @photoblogsitesMonday, September 12, 2011
  17. 17. @photoblogsitesMonday, September 12, 2011
  18. 18. @photoblogsitesMonday, September 12, 2011
  19. 19. @photoblogsitesMonday, September 12, 2011
  20. 20. Not so fast... @photoblogsitesMonday, September 12, 2011
  21. 21. s ign up s low p roc ess @photoblogsitesMonday, September 12, 2011
  22. 22. th em es No @photoblogsitesMonday, September 12, 2011
  23. 23. lugins N oP @photoblogsitesMonday, September 12, 2011
  24. 24. No problem. @photoblogsitesMonday, September 12, 2011
  25. 25. hem es ium T P rem @photoblogsitesMonday, September 12, 2011
  26. 26. The me works Fra me @photoblogsitesMonday, September 12, 2011
  27. 27. P lug ins @photoblogsitesMonday, September 12, 2011
  28. 28. P lug ins @photoblogsitesMonday, September 12, 2011
  29. 29. P lug ins @photoblogsitesMonday, September 12, 2011
  30. 30. Millions of Options @photoblogsitesMonday, September 12, 2011
  31. 31. Introducing The User @photoblogsitesMonday, September 12, 2011
  32. 32. Can I use any theme I want? Can I use any plugin I want? How do I make a post? What is WordPress? Do you do Flash sites? @photoblogsitesMonday, September 12, 2011
  33. 33. Give me a site made for me! @photoblogsitesMonday, September 12, 2011
  34. 34. How We Did ItMonday, September 12, 2011
  35. 35. in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011
  36. 36. in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011
  37. 37. in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011
  38. 38. in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011
  39. 39. in nin g... the beg in similar features @photoblogsitesMonday, September 12, 2011
  40. 40. in nin g... the beg in similar features @photoblogsitesMonday, September 12, 2011
  41. 41. in nin g... the beg in similar features @photoblogsitesMonday, September 12, 2011
  42. 42. in nin g... the beg in and of course blogs... @photoblogsitesMonday, September 12, 2011
  43. 43. upgrade upgrade install build install build backup test backup test support train support train re-train upgrade re-train install build backup test support train upgrade re-train upgrade install build install build backup test backup test support train support train re-train re-trainMonday, September 12, 2011
  44. 44. server core plugins themes @photoblogsitesMonday, September 12, 2011
  45. 45. Most plugins / themes Uploads work differently not MultiSite compatible Backing up large sites No clear way to charge becomes very difficult per blog @photoblogsitesMonday, September 12, 2011
  46. 46. em es Th a nd P lugins Build a parent theme / framework Build child themes Select best plugins Test (modify) plugins for MultiSite Custom Plugins when needed @photoblogsitesMonday, September 12, 2011
  47. 47. ogSite framework / parent theme Bl @photoblogsitesMonday, September 12, 2011
  48. 48. ogSite framework / parent theme Bl @photoblogsitesMonday, September 12, 2011
  49. 49. em es h ild Th C @photoblogsitesMonday, September 12, 2011
  50. 50. m iza ble Cu sto @photoblogsitesMonday, September 12, 2011
  51. 51. m iza ble Cu sto @photoblogsitesMonday, September 12, 2011
  52. 52. Plugins: Define the Path SEO XML Sitemaps Contact Forms Pagination Non-Flash Image Galleries Twitter / Facebook / SharingMonday, September 12, 2011
  53. 53. rov ing I mp S ignup P roc ess Customize the look Choose a Password No Email Verification Make them accept TOS Add helpful info Add support links http://premium.wpmudev.org/ @photoblogsitesMonday, September 12, 2011
  54. 54. ing the I mp rov ess up Pr oc S ign Choose a Password @photoblogsitesMonday, September 12, 2011
  55. 55. ing the I mp rov ess up Pr oc S ign Terms of Service @photoblogsitesMonday, September 12, 2011
  56. 56. ing the I mp rov ess up Pr oc S ign @photoblogsitesMonday, September 12, 2011
  57. 57. ing the I mp rov ess up Pr oc S ign Added Info and Support Links @photoblogsitesMonday, September 12, 2011
  58. 58. ing the I mp rov ess up Pr oc S ign Instant Login! @photoblogsitesMonday, September 12, 2011
  59. 59. rov ing I mp Su pp ort P roc ess Getting Started Guide Documentation Videos Forum Support Tickets @photoblogsitesMonday, September 12, 2011
  60. 60. ing the I mp rov ess rt P roc S up po Download link added to signup sent in welcome email available everywhere @photoblogsitesMonday, September 12, 2011
  61. 61. ing the I mp rov ess rt P roc S up po Video Tutorials VideoUserManuals.com Videos right in Admin White labeled Every version of WP Use on all sites @photoblogsitesMonday, September 12, 2011
  62. 62. ing the I mp rov ess rt P roc S up po Documentation We tried a WP theme Ended up with Zendesk @photoblogsitesMonday, September 12, 2011
  63. 63. ing the I mp rov ess rt P roc S up po User Forums Tried several WP plugins Ended up with Zendesk @photoblogsitesMonday, September 12, 2011
  64. 64. ing the I mp rov ess rt P roc S up po Support Tickets Tried several WP plugins Ended up with Zendesk @photoblogsitesMonday, September 12, 2011
  65. 65. Zend esk W hy is co ol Fully Brandable @photoblogsitesMonday, September 12, 2011
  66. 66. Zend esk W hy is co ol Start with Search @photoblogsitesMonday, September 12, 2011
  67. 67. Zend esk W hy is co ol Docs @photoblogsitesMonday, September 12, 2011
  68. 68. Zend esk W hy is co ol Forums @photoblogsitesMonday, September 12, 2011
  69. 69. Zend esk W hy is co ol Support Tickets @photoblogsitesMonday, September 12, 2011
  70. 70. The Backup PlanMonday, September 12, 2011
  71. 71. The lan acku pP B Server Backed up daily But what do we do with that? @photoblogsitesMonday, September 12, 2011
  72. 72. The lan acku pP B Version Control: Mercurial repository for Core Mercurial repository for /wp-content/ Shell scripts via cron: Blogs.dir to server and Amazon S3 Database to server and Amazon S3 New Plugin - Blog Status Manager @photoblogsitesMonday, September 12, 2011
  73. 73. Monday, September 12, 2011
  74. 74. Takeaways @photoblogsitesMonday, September 12, 2011
  75. 75. Focus on a Niche Market Respect the User Expect the User Be ready to say No! to the User @photoblogsitesMonday, September 12, 2011
  76. 76. Foc us o na ark et N ich eM Similar Users Similar Features Similar Plugins Theme Framework @photoblogsitesMonday, September 12, 2011
  77. 77. E xp ect eU ser th Enable Customization Improve the Signup Process Improve the Support Process @photoblogsitesMonday, September 12, 2011
  78. 78. Re sp ect eU ser th Listen Amazing support They have great ideas @photoblogsitesMonday, September 12, 2011
  79. 79. No !” Sa y“ eU ser to th Position yourself as an expert Just because they ask does not mean they NEED it @photoblogsitesMonday, September 12, 2011
  80. 80. No !” Sa y“ eU ser to th bad practices: splash pages flash bad SEO ideas disable right-click @photoblogsitesMonday, September 12, 2011
  81. 81. it atio ns Lim o nU ser no ftp no direct access to files not a full hosting account @photoblogsitesMonday, September 12, 2011
  82. 82. Why would they want this? Why would they NOT want this? @photoblogsitesMonday, September 12, 2011
  83. 83. There is a learning curve @photoblogsitesMonday, September 12, 2011
  84. 84. The user needs your help @photoblogsitesMonday, September 12, 2011
  85. 85. WordPress as a Service For Photographers For RealEstate For Restaurants For ______________ @photoblogsitesMonday, September 12, 2011
  86. 86. T HE TH IRD PR ESS W O RD s for et work ulti Site N remi um M P Mar kets N icheMonday, September 12, 2011
  87. 87. WPMU DEV Marty Thornley premium MultiSite Plugins @martythornley http://premium.wpmudev.org marty@photographyblogsites.com http://martythornley.com Mercurial http://photographyblogsites.com http://mercurial.selenic.com/ Mercurial GUI for Mac Blog Status Manager (and more) http://www.sourcetreeapp.com/ http://bitbucket.org/martythornley Mercurial GUI for PC http://tortoisehg.bitbucket.org/ All Film Stills from “The Third Man” (1949) Directed by Carol Reed Zendesk Written by Graham Green http://www.zendesk.com/ http://www.imdb.com/title/tt0041959/ @martythornley @photoblogsitesMonday, September 12, 2011

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