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The Third WordPress

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Talk from WordCamp LA. MultiSite networks built for niche markets represent a fundamentally different way to build a business around WordPress.

Talk from WordCamp LA. MultiSite networks built for niche markets represent a fundamentally different way to build a business around WordPress.

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  • 1. Monday, September 12, 2011
  • 2. T HE TH IRD SS DP RE W OR ork s for etw ulti Site N emiu mM Pr rkets Niche MaMonday, September 12, 2011
  • 3. .com .org hosted self-hosted easy technical skill needed free costs limited themes install themes limited plugins install plugins no ftp ftp/shell/etc. never custom unlimited custom @photoblogsitesMonday, September 12, 2011
  • 4. } .com hosted easy to use easy + free limited programming limited themes access limited plugins = no ftp not much opportunity never custom @photoblogsitesMonday, September 12, 2011
  • 5. } .org self-hosted unlimited technical skill needed possibilities costs + hard to install themes master install plugins = ftp/shell/etc. opportunity unlimited custom @photoblogsitesMonday, September 12, 2011
  • 6. Developers/Designers Custom Websites Premium Themes Premium Plugins Theme Shops Training/Consulting Maintenance @photoblogsitesMonday, September 12, 2011
  • 7. installation is hosting compatible? build contracts, design, programming training WP is a lot for new users support upgrades, hacked sites, backups @photoblogsitesMonday, September 12, 2011
  • 8. install build support trainMonday, September 12, 2011
  • 9. upgrade install build backup test support train re-trainMonday, September 12, 2011
  • 10. upgrade upgrade install build install build backup test backup test support train support train re-train upgrade re-train install build backup test support train upgrade re-train upgrade install build install build backup test backup test support train support train re-train re-trainMonday, September 12, 2011
  • 11. Have you heard about MultiSite? @photoblogsitesMonday, September 12, 2011
  • 12. 1 server set of core files set of plugins set of themes backup system upgrade @photoblogsitesMonday, September 12, 2011
  • 13. server core plugins themes @photoblogsitesMonday, September 12, 2011
  • 14. server core plugins themes @photoblogsitesMonday, September 12, 2011
  • 15. centralized streamlined known environment faster development instant release built in signups @photoblogsitesMonday, September 12, 2011
  • 16. @photoblogsitesMonday, September 12, 2011
  • 17. @photoblogsitesMonday, September 12, 2011
  • 18. @photoblogsitesMonday, September 12, 2011
  • 19. @photoblogsitesMonday, September 12, 2011
  • 20. Not so fast... @photoblogsitesMonday, September 12, 2011
  • 21. s ign up s low p roc ess @photoblogsitesMonday, September 12, 2011
  • 22. th em es No @photoblogsitesMonday, September 12, 2011
  • 23. lugins N oP @photoblogsitesMonday, September 12, 2011
  • 24. No problem. @photoblogsitesMonday, September 12, 2011
  • 25. hem es ium T P rem @photoblogsitesMonday, September 12, 2011
  • 26. The me works Fra me @photoblogsitesMonday, September 12, 2011
  • 27. P lug ins @photoblogsitesMonday, September 12, 2011
  • 28. P lug ins @photoblogsitesMonday, September 12, 2011
  • 29. P lug ins @photoblogsitesMonday, September 12, 2011
  • 30. Millions of Options @photoblogsitesMonday, September 12, 2011
  • 31. Introducing The User @photoblogsitesMonday, September 12, 2011
  • 32. Can I use any theme I want? Can I use any plugin I want? How do I make a post? What is WordPress? Do you do Flash sites? @photoblogsitesMonday, September 12, 2011
  • 33. Give me a site made for me! @photoblogsitesMonday, September 12, 2011
  • 34. How We Did ItMonday, September 12, 2011
  • 35. in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011
  • 36. in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011
  • 37. in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011
  • 38. in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011
  • 39. in nin g... the beg in similar features @photoblogsitesMonday, September 12, 2011
  • 40. in nin g... the beg in similar features @photoblogsitesMonday, September 12, 2011
  • 41. in nin g... the beg in similar features @photoblogsitesMonday, September 12, 2011
  • 42. in nin g... the beg in and of course blogs... @photoblogsitesMonday, September 12, 2011
  • 43. upgrade upgrade install build install build backup test backup test support train support train re-train upgrade re-train install build backup test support train upgrade re-train upgrade install build install build backup test backup test support train support train re-train re-trainMonday, September 12, 2011
  • 44. server core plugins themes @photoblogsitesMonday, September 12, 2011
  • 45. Most plugins / themes Uploads work differently not MultiSite compatible Backing up large sites No clear way to charge becomes very difficult per blog @photoblogsitesMonday, September 12, 2011
  • 46. em es Th a nd P lugins Build a parent theme / framework Build child themes Select best plugins Test (modify) plugins for MultiSite Custom Plugins when needed @photoblogsitesMonday, September 12, 2011
  • 47. ogSite framework / parent theme Bl @photoblogsitesMonday, September 12, 2011
  • 48. ogSite framework / parent theme Bl @photoblogsitesMonday, September 12, 2011
  • 49. em es h ild Th C @photoblogsitesMonday, September 12, 2011
  • 50. m iza ble Cu sto @photoblogsitesMonday, September 12, 2011
  • 51. m iza ble Cu sto @photoblogsitesMonday, September 12, 2011
  • 52. Plugins: Define the Path SEO XML Sitemaps Contact Forms Pagination Non-Flash Image Galleries Twitter / Facebook / SharingMonday, September 12, 2011
  • 53. rov ing I mp S ignup P roc ess Customize the look Choose a Password No Email Verification Make them accept TOS Add helpful info Add support links http://premium.wpmudev.org/ @photoblogsitesMonday, September 12, 2011
  • 54. ing the I mp rov ess up Pr oc S ign Choose a Password @photoblogsitesMonday, September 12, 2011
  • 55. ing the I mp rov ess up Pr oc S ign Terms of Service @photoblogsitesMonday, September 12, 2011
  • 56. ing the I mp rov ess up Pr oc S ign @photoblogsitesMonday, September 12, 2011
  • 57. ing the I mp rov ess up Pr oc S ign Added Info and Support Links @photoblogsitesMonday, September 12, 2011
  • 58. ing the I mp rov ess up Pr oc S ign Instant Login! @photoblogsitesMonday, September 12, 2011
  • 59. rov ing I mp Su pp ort P roc ess Getting Started Guide Documentation Videos Forum Support Tickets @photoblogsitesMonday, September 12, 2011
  • 60. ing the I mp rov ess rt P roc S up po Download link added to signup sent in welcome email available everywhere @photoblogsitesMonday, September 12, 2011
  • 61. ing the I mp rov ess rt P roc S up po Video Tutorials VideoUserManuals.com Videos right in Admin White labeled Every version of WP Use on all sites @photoblogsitesMonday, September 12, 2011
  • 62. ing the I mp rov ess rt P roc S up po Documentation We tried a WP theme Ended up with Zendesk @photoblogsitesMonday, September 12, 2011
  • 63. ing the I mp rov ess rt P roc S up po User Forums Tried several WP plugins Ended up with Zendesk @photoblogsitesMonday, September 12, 2011
  • 64. ing the I mp rov ess rt P roc S up po Support Tickets Tried several WP plugins Ended up with Zendesk @photoblogsitesMonday, September 12, 2011
  • 65. Zend esk W hy is co ol Fully Brandable @photoblogsitesMonday, September 12, 2011
  • 66. Zend esk W hy is co ol Start with Search @photoblogsitesMonday, September 12, 2011
  • 67. Zend esk W hy is co ol Docs @photoblogsitesMonday, September 12, 2011
  • 68. Zend esk W hy is co ol Forums @photoblogsitesMonday, September 12, 2011
  • 69. Zend esk W hy is co ol Support Tickets @photoblogsitesMonday, September 12, 2011
  • 70. The Backup PlanMonday, September 12, 2011
  • 71. The lan acku pP B Server Backed up daily But what do we do with that? @photoblogsitesMonday, September 12, 2011
  • 72. The lan acku pP B Version Control: Mercurial repository for Core Mercurial repository for /wp-content/ Shell scripts via cron: Blogs.dir to server and Amazon S3 Database to server and Amazon S3 New Plugin - Blog Status Manager @photoblogsitesMonday, September 12, 2011
  • 73. Monday, September 12, 2011
  • 74. Takeaways @photoblogsitesMonday, September 12, 2011
  • 75. Focus on a Niche Market Respect the User Expect the User Be ready to say No! to the User @photoblogsitesMonday, September 12, 2011
  • 76. Foc us o na ark et N ich eM Similar Users Similar Features Similar Plugins Theme Framework @photoblogsitesMonday, September 12, 2011
  • 77. E xp ect eU ser th Enable Customization Improve the Signup Process Improve the Support Process @photoblogsitesMonday, September 12, 2011
  • 78. Re sp ect eU ser th Listen Amazing support They have great ideas @photoblogsitesMonday, September 12, 2011
  • 79. No !” Sa y“ eU ser to th Position yourself as an expert Just because they ask does not mean they NEED it @photoblogsitesMonday, September 12, 2011
  • 80. No !” Sa y“ eU ser to th bad practices: splash pages flash bad SEO ideas disable right-click @photoblogsitesMonday, September 12, 2011
  • 81. it atio ns Lim o nU ser no ftp no direct access to files not a full hosting account @photoblogsitesMonday, September 12, 2011
  • 82. Why would they want this? Why would they NOT want this? @photoblogsitesMonday, September 12, 2011
  • 83. There is a learning curve @photoblogsitesMonday, September 12, 2011
  • 84. The user needs your help @photoblogsitesMonday, September 12, 2011
  • 85. WordPress as a Service For Photographers For RealEstate For Restaurants For ______________ @photoblogsitesMonday, September 12, 2011
  • 86. T HE TH IRD PR ESS W O RD s for et work ulti Site N remi um M P Mar kets N icheMonday, September 12, 2011
  • 87. WPMU DEV Marty Thornley premium MultiSite Plugins @martythornley http://premium.wpmudev.org marty@photographyblogsites.com http://martythornley.com Mercurial http://photographyblogsites.com http://mercurial.selenic.com/ Mercurial GUI for Mac Blog Status Manager (and more) http://www.sourcetreeapp.com/ http://bitbucket.org/martythornley Mercurial GUI for PC http://tortoisehg.bitbucket.org/ All Film Stills from “The Third Man” (1949) Directed by Carol Reed Zendesk Written by Graham Green http://www.zendesk.com/ http://www.imdb.com/title/tt0041959/ @martythornley @photoblogsitesMonday, September 12, 2011