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MicroFranchising & Vision Spring

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MicroFranchising primer and presentation of Vision Spring (formerly Scojo) visit in India - August 15, 2008

MicroFranchising primer and presentation of Vision Spring (formerly Scojo) visit in India - August 15, 2008


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  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
  • Transcript

    • 1. Presentation Created By Marty Jenkins Respectful Dialogue Programs [email_address] Copy Left Marty Jenkins, August 15, 2008
    • 2. MicroFranchising
      • Micro – Very Small Business
      • Franchising
      • Easy to Copy by Poor – Replicable and Scalable
      • Low Start-up Costs – often financed by a Microloan
      • Sustainable - Royalties
      • Proven Business Model
        • Products & Branding – including sourcing
        • Procedures, Job Descriptions, Quality Control
        • Training
      Copy Left Marty Jenkins, August 15, 2008
    • 3. Microfranchising Microfranchising is broadly defined as the replication of microenterprises by following proven operational concepts. Copy Left Marty Jenkins, August 15, 2008
    • 4. Business Model Franchisor Franchisee Business System Royalties Copy Left Marty Jenkins, August 15, 2008
    • 5. Business Model Business System Know-how Negotiate contracts with suppliers Design a respected brand Conduct Advertising Establish effective operations manual Ongoing training/support for franchises & employees Protect licensed franchise territory Franchisor Franchisee Copy Left Marty Jenkins, August 15, 2008
    • 6. Traits of a Good Franchisor
      • Has a comprehensive and ongoing training program
      • Hold regular meetings at all levels
      • Feedback system for franchisee input
      • Open communication: Newsletters, memos, emails, and other means of information exchange
      • Help services available
      • Provides effective promotional advertising
      • Provides financial and managerial reports that can be used to improve the franchised business
      Copy Left Marty Jenkins, August 15, 2008
    • 7. Why are they successful? Copy Left Marty Jenkins, August 15, 2008 Operations Support Well-defined Cost Structure Defined Operations Established Brand Proven Business Concept
    • 8.
      • Why Microfranchise?
      • Movement towards a market economy
      • Entrepreneurs
      • Copycat syndrome / creative burden
      • Reduced risk of failure
      • Industry builds industry
      • Next generation of borrowers
      • Connects informal operators to formal supply chains
      Microfranchising Copy Left Marty Jenkins, August 15, 2008
    • 9. MicroFranchising Copy Left Marty Jenkins, August 15, 2008
    • 10. Microfranchising Copy Left Marty Jenkins, August 15, 2008
    • 11. Microfranchising Copy Left Marty Jenkins, August 15, 2008
    • 12. Microfranchising Copy Left Marty Jenkins, August 15, 2008
    • 13. Microfranchising Copy Left Marty Jenkins, August 15, 2008
    • 14. Microfranchising Copy Left Marty Jenkins, August 15, 2008
    • 15. Microfranchising Copy Left Marty Jenkins, August 15, 2008
    • 16. Microfranchising Copy Left Marty Jenkins, August 15, 2008
    • 17. Microfranchising Copy Left Marty Jenkins, August 15, 2008
    • 18. Vision Spring Formerly Scojo
      • Primary Goals
      • Increase Accessibility to Affordable Reading Glasses
      • Create Jobs for Local Entrepreneurs
      • Facilitate Access to Comprehensive Eye Care
      Copy Left Marty Jenkins, August 15, 2008
    • 19. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 20. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 21. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 22. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 23. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 24. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 25. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 26. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 27. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 28. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 29. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 30. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 31. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 32. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 33. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 34. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 35.
      • Vision Spring Contents
      • Formerly Scojo
      • Backpack Kit Wholesales for $135 or Consigned
      • Backpack, Display Case
      • 36 Pairs of Glasses – varying magnification, Sunglasses+
      • Eye Chart, Eyeglass Repair Kit
      • Publicity Materials/Credibility Kit Banner, Marketing Materials, Data Collection Form
      • Training Certificate, ID, Uniform
      Copy Left Marty Jenkins, August 15, 2008
    • 36.
      • Vision Spring Contents
      • Formerly Scojo
      • Retail Glasses Sold for $4.50
      • $1.50 pays for cost of glasses from China
      • $1.50 goes to Vision Springs to Develop & Manage Program
      • $1.50 goes to Vision Entrepreneur
      Copy Left Marty Jenkins, August 15, 2008
    • 37.
      • Vision Spring Contents
      • Formerly Scojo
      • Franchisors Glasses Sold for $4.50
      • $1.50 pays for cost of glasses from China
      • $1.00 goes to Vision Springs to Develop & Manage Program
      • $1.00 Franchisee
      • $1.00 goes to Vision Entrepreneur
      Copy Left Marty Jenkins, August 15, 2008
    • 38. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 39. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 40. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
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    • 45. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
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    • 47. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 48. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 49. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 50. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 51. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 52. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 53. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 54. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 55. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 56. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 57. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 58. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 59. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 60. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 61. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 62. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
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    • 64. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 65. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
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    • 67. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
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    • 78. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 79. Vision Spring Formerly Scojo Copy Left Marty Jenkins, August 15, 2008
    • 80. Presentation Created By Marty Jenkins Respectful Dialogue Programs [email_address] Copy Left Marty Jenkins, August 15, 2008