Children's play area presentation

Sponsor
Child’s
Soft-Play
Area

Make a Family ImpressionJust the Facts: Shopper Gender
Data © Release 2 2007, Oct 2006 – Sept 2007 Scarborough Research – primary counties survey. Shopped Martinsburg Mall past 90-Days.

Make a Family ImpressionJust the Facts: Shopper HH Income

Make a Family Impression
42.9% of our shoppers’ Households have one or more Children!

Adults 18-49
52,935 unique shoppers/month
Women 18-49
Men 18-49
Adults 25-54
Women 25-54
Men 25-54
Adults 18+
Women 18+
Persons 50+
Women 50+
Men 50+
Men 18+
Why Partner with Martinsburg Mall?
Who Shops Martinsburg Mall?
Reach 246,798 totalvisits monthly and3.0 millionvisits annually
Mean Age 45.5
Average Household Income - $57,818
Average Time Spent at Mall – 82.5 Minutes per Visit
Average Monthly Mall Visits per Person – 2.5
28.5% 18-34
53.8% 18-49
47.8% 25-54
46.2% 50+
We deliver strong monthly reach across key demographics:

Brand The Child’s Play Area
This is a unique opportunity for you to take promotional ownership and “Naming Rights” of Martinsburg Mall’s new Child’s Play Area.
The Sponsor will have exclusive branding to the Child’s Play Area.
The Child’s Play Area is the only Professional Grade Soft-Play Area in the Quad-State Region.
The space will includes soft play toys and colorful graphics, soft seating areas/benches for parents.

The Sponsor’s name and logo will be prominently featured above the Child’s Play Area entrance
The Child’s Play Area – will be open all mall hours
Children must be accompanied by an adult, so Your Business has a captive audience of parents and their children
The Sponsor will also have one annually event for workshops, screenings, appearances, fundraising, etc. with Martinsburg Mall management prior approval.

Sponsor Benefits
The Sponsor will receive the following place-based advertising support:
Directional/Promotional Signage & Collateral to include –
8 faces of Poster Shells/Inserts (22”w.x28”h.) placed throughout the mall.
Table Tent Shells/Inserts – placed on up to 30 Food Court tables per week
Counter-card and literature distribution from Guest Services Booth; plus access to one display case one month per quarter
Logo/Sponsor ID on Mall Directories (identifying Child’s Play Area location)

Sponsor Benefits
The Sponsor will receive the following additional advertising support and
promotional access:
Online Exposure and Support
Logo/ID on www.ShopMartinsburgmall.com
Feature and promotion on www.ShopMartinsburgmall.comEvents Page
Hyperlink to Sponsor’s website
Social Media Marketing
Weekly Email Blasts
Facebook & Twitter promotions
Interactive Mall Shopping Line Messaging
Call Intro Message ID
Event Section Feature
Promotional Access to Mall Common Area
Sponsor will have the right to conduct one weekend event per year in the mall common area

For more information, please contact:
Jeff Rossignol, Marketing Manager
Martinsburg Mall
800 Foxcroft Avenue
Martinsburg, WV 25401
Main Phone: 304-264-1420
Fax: 304-264-4608
E-mail:jrossignol@msumartinsburgmall.com
“Reaching, Engaging & Connecting with Consumers”

Children's play area presentation

by Martinsburg Mall on Sep 23, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 241

Statistics

Children’s play area presentation — Presentation Transcript

http://www.shopmartinsburgmall.com	240
http://twitter.com	1