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Mpr Overview


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An overivew of our corporate marketing services in a visual and descriptive manner.

An overivew of our corporate marketing services in a visual and descriptive manner.

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  • 1. Martin Public Relations Martin Public Relations, Inc. is a marketing firm that tells our partners’ stories. As your partner, we’re engaged in your business and constantly striving to bring more It’s not enough for us to give value to you and your organization. you a campaign idea or a flashy logo. We like to go the extra mile. Giving you more for your money is the norm when you work with us. Why, because we’re vested in your success. Success can be achieved in many ways, but our approach centers on connecting organizations with their audiences through public relations, advertising and design. Combining these tactics with strategic direction and creative thinking allows us to provide strong and compelling story elements that have proven successful. Enclosed are several story examples that we have told for our partners. Enjoy! 412.749.9299
  • 2. Martin Public Relations Public Relations 412.749.9299
  • 3. Public Relations Media Coverage For our partners we have earned media coverage in various media outlets. In fact, our stories have appeared in … 412.749.9299
  • 4. Martin Public Relations Direct Mail 412.749.9299
  • 5. Union Ironworkers Direct Mail Series This direct mail series, targeted to contractors, highlights the many key benefits of a relationship with Union Ironworkers. 412.749.9299
  • 6. David Levdansky For State Rep Direct Mail Piece This fold-out direct mail piece introduced David Levdansky to voters of Elizabeth, PA. Cover DoE S work. Hard work really PRoMoTiNg CoMMuNiTy iNVoLVeMeNT • Belongs to St. Michael’s Parish, the woRking foR your inteRests e. Monongahela Sportsmen’s Club, Polish National Alliance & National Slovak Society. CouNTiNg Congratulations Dave I see how your Hard Work really Has Worked! oN youR • Never voted for a pay raise; never accepted an un-vouchered • Former board member Allegheny Land - and want to help the campaign. Here’s what I can do: expense account increase Trust, Womansplace, Steel Valley o Post a lawn sign o Host a coffee or tea in my home TeAChiNg • As Finance Committee Chairman, is leading fight to cut property taxes. • Wrote laws that: Waive Local Services Tax for low income Authority & united Way SuPPoRT o Help make phone calls o Take Dave door to door in your neighborhood o Help out at the polls on Election Day o Make a donation $________ LoVe oF ouR residents; Require disclosure of state tax loopholes • Anything you can do will o Other ____________ be most appreciated. Name _____________________________________ ouTDooRS • Voted for strong state open records law. • Please fill out this form Address ___________________________________ • Authored bill to make our neighborhoods safer by keeping handguns and mail it to the address out of the hands of criminals. City __________________________ PA Zip_______ • Dave is a gardener, hunter, fisherman & outdoorsman. printed on the back. Phone _____________________________________ • he shares these activities with his sons and many others. • Received Common Cause “Patriot Award” for good government advocacy. To contact Dave please visit: Dave with his three sons, Shane, Joe and Tim. E-mail _____________________________________ Inside 412.749.9299
  • 7. Arnie Klein For Judge Direct Mail Piece “Arnie K experie lein has th nce, uniq e extensive insight u Designed as a handout piece that fit in Arnie’s jacket pocket, and stea e skills, keen we need dy temp o era this piece was also mailed to voters. Commo n Allegheny Co ment n Pleas unty Court.” - Judy O ’Connor Wife of Mayor B ob O’Con Commo nor n Pleas Court T rial Atto Elder L rney for aw Com 22 Years mittee & Past AA Court-A R P Panel ppointe Lawyer d Guard ian for E Membe lder La r Weste w Cases rn PA T rial Law Served yers Ass as Asst. ociation Alleghe ny Coun ty Publi c Defen der Married to Sara & Fathe Son of F r of Mari ormer C ssa, Sam & Joel IM ommon UDGE H EEDS Pleas J Raises udge H. Funds fo Beryl K r Chariti lein J HIS D es & Co aches Yo uth Spo rts BY Unders tands th e Law a Realize nd How s Decisi to Apply ons Imp It Fairly act Fam Works H ilies & C a rd to Re ommun solve Is ities Juris D sues & octor U Create niv. of P Solutio Inside ittsburg ns B.A. Un h Schoo iversity l of Law o f Pittsb 1986 Cover urgh, S Rated “R umma C ecomm um Lau ended” de by Alleg heny Co . Bar Ass n. 412-391 -8713 • www.Kle info@kleinforj inForJu ud 412.749.9299
  • 8. WesBanco Bank Direct Mail Piece This direct mail piece was die-cut in the shape of a jar of pennies. It emphasized the importance of a home equity loan. Cover Inside 412.749.9299
  • 9. WesBanco Bank Direct Mail Piece This WesBanco direct mail piece, in the shape of a wallet, introduced their $50 Home Equity promotion. Inside, photos in the wallet showcased what you could do with a home equity loan. Cover Inside Reveal Inside 412.749.9299
  • 10. Martin Public Relations Collateral 412.749.9299
  • 11. Shady Side Academy View Book Pittsburgh’s largest private school, Shady Side Academy, underwent many changes including the redesign and layout of the school’s admissions view book. The piece highlighted the learning process while te lling a story that was understood by both parents and students. 412.749.9299
  • 12. Union Ironworkers Brochure/Folder This brochure, explaining the many aspects of the Union Ironworkers, also doubled as a folder that held fact sheets specific to each Ironworker Local Hall. 412.749.9299
  • 13. Make-A-Wish Annual Report The narrative of this annual report for Make-A-Wish focused on how wishes make kids feel. The financials were inserted in a custom folder on the back cover. 412.749.9299
  • 14. Make-A-Wish Annual Report This Make-A-Wish annual report tells the story of a wish with a childrens book feel. 412.749.9299
  • 15. Genco Folder This folder was in the shape of a box that, when opened, displayed fact sheets about Genco and their services. Cover Inside 412.749.9299
  • 16. Martin Public Relations Non-Traditional Advertising 412.749.9299
  • 17. St. Vincent Hospital Sidewalk Advertising Cracks in the sidewalks outside the hospital were stitched up with stencils. 412.749.9299
  • 18. St. Vincent Hospital Non-Traditional Advertising Trees outside the hospital with branches resembling arms were wrapped in a plaster cast and hung by a sling. 412.749.9299
  • 19. Union Ironworkers Bar Coasters These bar coasters were placed in bars/restaurants in the South Bend, Indiana area. WE BENT IRON WE BUILT WE WORKED WITH OUR OWN YOUR OFFICE. OUR ASS OFF. BARE HANDS. WHAT DID YOU DO TODAY? WHAT DID YOU DO TODAY? WHAT DID YOU DO TODAY? 412.749.9299
  • 20. Union Ironworkers Bumper Stickers Bumper stickers helped assist the Union Ironworkers marketing campaign by emphasizing the idea that Ironworkers do more than you may realize. I IMPROVED YOUR COMMUTE. GE HAT BRIDED. I BUILT T TCROSS YOU I HELPED YOU GET w rk Iron TO WORK TODAY. I BUILT THE OFFICE YOU’RE HEADING TO. 412.749.9299
  • 21. Martin Public Relations Print Ads 412.749.9299
  • 22. Union Ironworkers Trade Ads These trade ads focused on the main benefits of the Union Ironworkers. 412.749.9299
  • 23. Pittsburgh Pirates Newspaper Ads These newspaper ads showed the dedication and attitude of the Pittsburgh Pirates. 412.749.9299
  • 24. Pittsburgh Pirates Newspaper Ads These newspaper ads showed the dedication and attitude of the Pittsburgh Pirates. 412.749.9299
  • 25. Great Stuff Magazine Ads These ads for the Dow Chemical Company promote the easy-to-use product Great Stuff. 412.749.9299
  • 26. Martin Public Relations Posters 412.749.9299
  • 27. Shady Side Academy Banners To launch the Shady Side Academy Capital Campaign, banners were designed and placed along the driveways and roads of the school’s three campuses. 412.749.9299
  • 28. Union Ironworkers Jobsite Poster Series These jobsite posters show the many aspects of the Union Ironworkers. UNION IRONWORKERS built a gladiator arena. Not to mention the city that surrounds it. Ironworkers Local 3 and Century Steel, Forest City Erectors, Tri-City Steel, A C Dellovade, 1-877-592-IRON West Penn Door, Dillion Construction and EPI built Heinz Field in Pittsburgh, PA. UNION IRONWORKERS do more than just beams and bolts. Ironworkers Local 5, with Superior Iron, installed the many statues at the Korean War Veterans Memorial. 1-877-592-IRON 412.749.9299
  • 29. Zippo 75th Anniversary Poster Series Highlighting Zippos 75th anniversary, these posters show that there’s a story behind every Zippo. 412.749.9299
  • 30. Martin Public Relations websites 412.749.9299
  • 31. Union Ironworkers Website This website (targeted to contractors and apprentices) showcases the various projects Union Ironworkers complete, the training they receive and a challenge for contractors to help them further understand the benefits of the Union Ironworkers. 412.749.9299
  • 32. Union Ironworkers Apprenticeship Competition Website The website for the Union Ironworkers International Apprenticeship Competition featured photos and videos of the competition. It also served as our media kit. 412.749.9299
  • 33. Union Ironworkers Social Networking Sites To connect Union Ironworkers to each other from coast to coast (and to gather data to help our campaign) we created various social networking sites. 412.749.9299
  • 34. Arnie Klein For Judge Website The website for Arnie Klein highlighted his many endorsements as well as info on the Judge candidate. 412.749.9299
  • 35. Martin Public Relations Bios 412.749.9299
  • 36. Martin Public Relations Bios As founder and president of Martin Public Relations, Chris oversees the storytelling campaigns that the company has built its reputation on. Throughout his fifteen year career, he has told stories for American icons and national heroes as well as directed campaigns for national and international corporations and small businesses alike. Along the way Chris has learned to direct not only public relations programs, but implement and execute marketing and advertising campaigns. At Martin Public Relations, Chris oversees a talented team who create great stories for partners such as the Union Chris Martin Ironworkers; Ironworker Management Progressive Action Trust (IMPACT); ARMS Insurance Group; PeriOptimum; President James, Smith, Dietterick & Connelly; Arnie Klein for Judge; David Levdansky for PA State Representative; and West- inghouse. 412.749.9299 x 204 Prior to starting Martin Public Relations he told stories for many clients including BP, Bryant Heating and Cooling, The Dow Chemical Company, Equitable Resources, Gabriel Brothers and Zippo among others. His work has led to various awards and ongoing client praise. Additionally, he has worked with various government agencies including the Flight 93 National Memorial, the City of Pittsburgh, Pennsylvania Department of Health and the Pennsylvania Department of Transportation. Not only has he overseen the story telling aspect for various partners, but he has also led seminars and workshops on crisis communications and working with the media. Chris has been awarded various honors from several public relations and client associations including the Public Relations Society of America, the International Association of Business Communicators and the American Society of Highway Transportation Officials. He has also been published in various industry journals including PR Tactics, PR News and Advertising Age along with sharing his thoughts on client and industry issues with several blog and Web sites. 412.749.9299
  • 37. Martin Public Relations Bios As creative director of Martin Public Relations, John is responsible for telling stories visually; maintaining the creative output of the company, as well as developing the many creative ideas that help our partners’ reach their objectives. John has been instrumental in telling our political partners’ stories through strong design and a keen understanding of their needs while establishing a strong foundation for the growth of Martin Public Relations by creating an industry leading campaign for the Ironworkers. During his twelve year career, John has created his unique and creative story telling approach while working John Miller at Pittsburgh’s two largest advertising agencies. At these shops he worked for the Pittsburgh Pirates, Creative Director Make-A-Wish, Checkers/Rally’s Drive-Thru Restaurants, Rite Aid, Saint Vincent Hospital, WesBanco Bank and Musselman’s Apple Sauce. 412.749.9299 x 200 At Martin Public Relations, John has created great stories for partners such as the Union Ironworkers; Ironworker Management Progressive Action Trust (IMPACT); ARMS Insurance Group; James, Smith, Dietterick & Connelly; Arnie Klein for Judge and David Levdansky for PA State Representative. John’s creative style has not gone unnoticed as evidence from the awards sitting on his mantle. John has been awarded several addys (Judges Award of Excellence and Gold at District 2) a Mobius award and his work has been featured in the Creativity Annual. 412.749.9299
  • 38. Martin Public Relations Bios Telling stories comes natural to Elisha. As an on-air talent for a Midwest radio station she not only developed scripts for clients, but also produced and provided her considerable voice talents to the spots. Additionally, she has served as an event marketer for various clients throughout Florida focusing on recruitment and training within the non-profit and retail categories. In each of her previous roles she also oversaw the administrative functions in addition to lending her creative and marketing expertise. As manager, Elisha oversees the organizational structure of Martin Public Relations. In addition to telling stories elisha Bowling for our partners, she will work closely with Chris Martin to ensure a high level of quality partner relations. Manager 412.749.9299 x 205 412.749.9299
  • 39. Martin Public Relations Bios Jennifer’s career includes time at several prominent agencies where she gained experience in telling stories for many national and international brands in various categories. Her categorical experience ranges from business-to-business, travel and tourism, health and beauty, education, retail and non-profit. Her expertise in media relations includes extensive contacts within regional and national print, television, radio and Internet outlets including consumer/trade fashion and beauty magazines, women’s, men’s, family and home publications, celebrity outlets and recognized Web-zines and blogs. Jennifer Taylor Manager She has told stories for such clients as Morton’s of Chicago, Columbia Gas, AT&T Wireless, the Greater Pittsburgh Convention and Visitors Bureau and BAA Airmall. Additionally, she has developed events and media relations 412.749.9299 x 205 campaigns for such clients as Estee Lauder, Nivea, Herbal Essences, Secret, Head & Shoulders, Coppertone, Swarovski, Cover Girl, Dr. Scholl’s, Hickory Farms, the Canadian Tourism Commission, The Islands of the Bahamas, Marriott International, Singapore Airlines and Virgin Atlantic Airways. At Martin Public Relations she will work directly with clients to appropriately tell their stories and also manage accounts accordingly. 412.749.9299
  • 40. Martin Public Relations We think our work speaks for itself, so now is the time to explain how it was created. Martin Public Relations’ approach is to take the time to listen to our partners, develop an authentic strategy based on partner needs and start telling the story. Our golden rule is simple – is it the right approach for our partner? In fact, our partners are integral in every phase of our work. Strategic thinking, market knowledge and experience have led us to develop this philosophy, but we also have built a creative place based on our unique personalities. Our company’s personality is based on fun, but also is reliable and committed to telling stories that help our partner’s businesses grow. Our team works hard to ensure that our partners receive the highest personal service combined with well planned strategies that generate results. So, why do we do it? We truly enjoy telling stories and would like to tell yours. 412.749.9299