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10 Leadership Principles - How to build a strong iconic brand - Martin Roll Company
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10 Leadership Principles - How to build a strong iconic brand - Martin Roll Company

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10 Leadership Principles - How to build a strong iconic brand - Martin Roll Company

10 Leadership Principles - How to build a strong iconic brand - Martin Roll Company


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  • 1. 10 Leadership Principles – How to build a strong iconic brand Martin Roll Company Martin Roll roll@venturerepublic.com www.martinroll.com
  • 2. 10 Leadership Principles1. Elevate the marketing function (CMO)2. Think like a leader – act like a challenger3. Differentiate! Be aspirational (emotional brand drivers)4. Involve all stakeholders5. Balance brand promise with brand delivery = touchpoints6. Innovation – The strategic theme towards 20207. Glocalize: Be culturally knowledgeable and sensitive8. Unique organizational culture – live the brand9. Measure and benchmark brand performance10.Avoid arrogance and complacency – raise the bar and be your own change agent © Martin Roll Company 2012 – All rights reserved - www.martinroll.com
  • 3. www.martinroll.com © Martin Roll Company 2012 – All rights reserved - www.martinroll.com
  • 4. Martin Roll• Martin Roll delivers the combined value of an experienced international strategist and a senior advisor to corporate boards and top-management teams of Fortune 500 companies• Martin Roll facilitates business leaders and organizations to think bold for future strategies. By focusing on building iconic businesses and brands, Martin Roll advises boardrooms on how to create sustainable competitive advantage and enhance shareholder value• Martin Roll brings more than 20 years of management experience from the international advertising and branding industry• Weekly columist at Forbes + several global media © Martin Roll Company 2012 – All rights reserved - www.martinroll.com
  • 5. Martin Roll• Martin Roll is a frequent guest lecturer at Nanyang Business School, INSEAD, CEIBS and many other leading global business schools• Martin Roll is the author of the international bestseller Asian Brand Strategy, a compelling book of frameworks for Asian branding (“Best Global Business Books” by Strategy+Business magazine)• His next books (2013) looks at the role and responsibilities of the CMO, and on value creation through branding and how this guides leadership and performance at CEO and boardroom level• MBA from INSEAD © Martin Roll Company 2012 – All rights reserved - www.martinroll.com
  • 6. Contact detailsMartin Roll CompanyLevel 21, Centennial Tower3 Temasek AvenueSingapore 039190Phone: +65 65 49 71 41Fax: +65 65 49 70 01Mobile: +65 91 26 35 04roll@venturerepublic.com www.martinroll.com © Martin Roll Company 2012 – All rights reserved - www.martinroll.com