A case study for a recent design project for a TEDxWoman's event in Beijing May 2015, it was an awesome project and ended up being a great way to share our three phase design process.

1. Presentation Consultant | Graphic Design | Visual Story Telling.
Clean thinking & bold design for CMO's / SME / B2B.

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A Case Study Of
Our Three Phase
Design Process
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In Phase 01 we work together with the
client to discover as much about the
project as possible, we:
1.Define the desired outcomes;
2.Clearly highlight all of the moving
parts.
3.Ensure all wants and needs of
project stakeholders have been
identified so we can generate as
much value as possible.
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Phase 01

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Phase 01
Project Description:
Create an event visual for the next TEDxWoman’s
Event in Beijing with the overarching theme of
momentum that communicates the following
ideas and concepts:
1 时代 / Shi Dai = Time / Big time / Our time / big picture
2 契机 / Qi Ji = Opportunity / Grab an opportunity / Right now
3 动量 / Dong Liang = Momentum / Energy / Power

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The event is seen through a woman’s lense, stance, posture and point of
view - but is not exclusively all women speakers and needs to appeal to a
wide audience which relates to inspiration and innovation.
The design needs to be:
1.Strong/ Mindful/ Modern/ Fearless
2.Absent of cliches of weak girly pink flowers
3.Creating an image which fits in an stands out in the TEDx visual world
4.Bold, eye catching; it must work well as a backdrop to a presentation,
not be distracting during the talks, and can be printed large scale and
is visible small scale on digital platforms.
5.Not revolutionary or controversial in any way"
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Phase 01

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https://www.pinterest.com/hbhvj/039/
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TEDx Pinterest Mood Board
Phase 01

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Phase 02 is the design phase where
we start with a set of three options and
provide directions to help the client to
choose from amongst those options.
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Phase 02

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Phase 02
Design Round 01 - Presenting Three Directions

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Design Round 01 - Presenting Three Directions
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Phase 02

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After discussion and feedback, we then refine
the design, in most cases generating three
iterations.We provide the client with regular
updates explaining our design decisions and
overall rationale in order to design the best
possible outcome to meet the requirements
defined in Phase 01.
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Phase 02

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Phase 02
Sketch Development

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Design Iteration - Refining The Approved Concept
Phase 02

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Phase 03 is the final phase where we prepare the completed
files for production and delivery.We deliver error-free files
and consult with the printer/producer to clearly define the
handover process, but normally do not oversee final
production beyond that.
All updates throughout all three phases are presented as PDF
files that can be easily shared via email, Dropbox,WeiYun and
WeChat.The client can check in, share and update the
project at any time, allowing us to complete all work in good
time before the deadline.
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Phase 03

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Design Phase 03 - Handing Over The Deliverables
Phase 03

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Phase 03 The Final Deliverables

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Phase 03 The Final Deliverables

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Phase 03 The Final Deliverables

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Phase 03 The Final Deliverables

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The Event In Beijing May 2015

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The Event In Beijing May 2015

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The Event In Beijing May 2015

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The Event In Beijing May 2015

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The Event In Beijing May 2015

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The Event In Beijing May 2015

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The Event In Beijing May 2015

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贺婧 | HE Jing
Art critic / Curator / TEDxWoman Organiser
“Martin delivered us such a original
proposal with passion, energy and
creativity. He gave this event a strong
image, which not only represented
perfectly the spirit of TEDxWomen, but also
shared its rich significations to our public.”
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If you have additional questions,
please contact me on LinkedIn.

29. Three ways to stay in touch
And share value
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LinkedIn WeChat Instagram

30. Presentation Consultant | Graphic Design | Visual Story Telling.
Clean thinking & bold design for CMO's / SME / B2B.