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It business climate v3

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A Presentation on the needs of British ITC companies to widen there territory to include Scandinavian markets.

A Presentation on the needs of British ITC companies to widen there territory to include Scandinavian markets.

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    It business climate v3 It business climate v3 Presentation Transcript

    • IT Business Climate – Comparing the UK and Scandinavian Markets Martin Hingley 5 th October 2010
      • 03:30 Registration
      • 04:00 Welcome - Espen Gregersen, Copenhagen Capacity
      • 04:15 IT Business Climate – Comparing the UK and Scandinavian Markets – Martin Hingley, ITCandor
      • 04:55 UK Business Experience in Scandinavia - Ray Power, CEO, Active Reception
      • 05:15 Break
      • 05:30 Perceptions and Prejudices - Mike Simons, Chief Editor, Computerworld UK
      • 05:40 Panel -What does it take to make it in Scandinavia?
      • 05:55 Access Scandinavia , Espen Gregersen
      • 06:25 Networking
    • IT Business Climate - Agenda
      • IT Climate, Themes and Challenges in 2010
      • Comparative Demographics
      • IT Purchasing Profile
        • Countries by Category
        • Average Spending per Head
      • Historical growth rates by Offering
      • Hardware market shares
      • IT Forecasts
      • Sources used in this presentation include:
      • IT Market data and business demographics – ITCandor Ltd
      • GDP, population and national debt - IMF
    • IT Climate, Themes And Challenges 2010
      • The World ITC market will grow 5% - but the UK market only 2%
      • The IT market has recovered well, but is threatened by uncertainty
      • The Icelandic volcano slowed Europe, BP’s spills left the US unaffected
      • Smart Phones – and especially iPhones and apps – are growing rapidly
      • Cloud Computing promises cheaper corporate apps – threatens managed services suppliers
      • Fat and thin clients drive Corporate Client Refresh
      • The UK government has implemented CRC demanding reduction in energy usage
      • Business and Industry expertise drives IT supplier success
      • UK companies typically expand into the USA, Germany and France
    • Some Scandinavian Demographics Norway Population – 4.9m Businesses – 169k GDP - $433b ITC Spending - $44b Denmark Population – 5.5m Businesses – 147k GDP - $314b ITC Spending - $40b Finland Population – 5.4m Businesses – 145k GDP - $240b ITC Spending - $27b Sweden Population – 9.3m Businesses – 133k GDP – $444b ITC Spending - $62b
    • UK and Scandinavia – Business Numbers by Size (Employees) 2,459,381 83,046 10,650 6,474 1,110 1,792 557,627 30,438 3,338 1,823 404 637 1 10 100 1,000 10,000 100,000 1,000,000 10,000,000 0-19 20-99 100-199 200-499 500-1000 >1000
      • The UK is four times the size of Scandinavia
      • The UK has proportionately more large companies
      • Both regions have many self-employed businesses
      Notes: A logarithmic scale is used in this chart UK Scandinavia
    • UK and Scandinavia – Businesses by Vertical Market (>20 Employees) 0% 5% 10% 15% 20% 25% 30% 35% Agriculture/… Manufacturing Transport/… Retail/… Finance Business Services Central Government Local Government Health Education Other
      • Retail is particularly strong in the UK
      • Manufacturing is stronger in Scandinavia
      • Finance are similar in ratio, but generate more of GDP in the UK
      • Government accounts are stronger in the UK
      Notes: Companies with less than 20 employees have been excluded from this chart UK Scandinavia
    • ITC Spending By Category Q2 2010 – Higher Telecoms, Lower IT Services In Scandinavia 45% 47% 41% 11% 12% 16% 29% 25% 27% 15% 16% 16% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% UK Scand- inavia USA
      • Spending on Telecoms Services strongest in Scandinavia
      • IT Services strongest in the UK
      • Software biggest in the USA
      • Total Spending
      • USA - $418b
      • UK – $104b
      • Scand - $38.1b
      Hardware IT Service Software Telecom Service
    • ITC Spending/Total Population – the UK and Scandinavia Spend Most $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 $9,000 2003 2004 2005 2006 2007 2008 2009 Germany France Italy Russia UK USA Scandinavia
      • The UK and Scandinavia lead the world in spending on ITC
      • USA has higher IT spending, but less on Telecoms
      • Southern lags Northern Europe
      • Russia and emerging countries are far behind
    • Worldwide ITC Offerings – Revenue, Revenue Growth and Net Profit
      • Revenue ($b) for the year to June 2010 – y axis
      • Revenue Growth (annual this v last) x axis
      • Net Profit – size of bubble
    • ITC Spending Growth – The USA Leads Recovery
      • All countries were badly affected by the recession and credit crunch
      • Sweden ’s decline (and recovery) were delayed)
      • All countries recovering with the USA in the lead
      Notes: Spending growth is expressed in constant (local) currency -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 2007 2008 2009 2010 UK USA Scandinavia
    • Some Examples of Comparative IT Spending Growth
      • PC – UK had deeper decline
      • Converged Device – includes Smart Phones
      • SaaS – dramatic growth everywhere
      • Implemen-tation – USA leads, especially in building private Clouds
      PC Converged Device SaaS Implementation 2007 2008 2009 2010 -15% -10% -5% 0% 5% 10% 15% 20% 25% UK USA Scandinavia 2007 2008 2009 2010 -20% -10% 0% 10% 20% 30% 40% 50% 60% UK USA Scandinavia 2007 2008 2009 2010 0% 50% 100% 150% 200% 250% 300% 350% UK USA Scandinavia 2007 2008 2009 2010 -15% -10% -5% 0% 5% 10% 15% UK USA Scandinavia
    • Hardware Market Shares H1 2010 – UK and Scandinavia UK Total: $33.9b Scandinavia Total: $13.2b
      • Handset suppliers hold strong positions
      • Nokia has a bigger share in the UK than in home territory
      • HP has a stronger position in Scandinavia
      • Top 7 suppliers have higher market share in the UK
      Samsung 11.8% Nokia 9.1% Apple 8.6% HP 7.3% Dell 5.7% Cisco 3.4% Acer 2.7% Others 51.2% Samsung 12.3% HP 11.9% Nokia 6.1% Apple 4.9% Canon 4.2% Cisco 3.3% Dell 3.2% Others 53.9%
    • Sovereign Debt/GDP – Norway’s Oil Keeps it in Surplus -13% -4% -7% 12% -5% -18% 1% -20% -15% -10% -5% 0% 5% 10% 15% UK Sweden Denmark Norway Finland Iceland Scand- inavia
      • The credit crunch - harder consequences in the UK
      • Norway –oil tax adds surpluses
      • Iceland very small, but challenged
      • Scandinavia overall has a small surplus
      • Don’t expect to grow UK government business for now
    • ITC Growth Forecasts – the UK will lag behind Scandinavia
      • ITC spending fell dramatically in all countries in 2009
      • Both regions are recovering in 2010
      • ‘ Austerity ’ will be stronger in UK government accounts
      • Scandinavia offers stronger growth throughout the forecast period
      -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 UK USA Scandinavia
    • IT Business Climate Conclusions
      • The UK ITC market is crowded – especially in software and services areas
      • The credit crunch hit the UK harder than Scandinavia as will the governments austerity package
      • Scandinavia has no sovereign debt – largely due to the taxation of Norway’s oil
      • Average spending on ITC is almost as high in Scandinavia as in the UK
      • Good opportunities in PC, converged device, SaaS, broadband, Internet services - including downloads and apps - and implementation services - such as building private Clouds
      • The ITC forecast predicts stronger growth in Scandinavia for the foreseeable future
      • UK IT suppliers should consider expanding operations there