2nd screen presentation October 2013 - m spicer

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Building on my Second Screen talk from September 2012, I look at defining the Second Screen, its current adoption and thoughts on its future application

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2nd screen presentation October 2013 - m spicer

  1. 1. http://teamone-usa.com/2012/11/the-second-screen-scale/ Second Screen, Integrating Media and Mobile Apps www.cemas.mobi Mispicer.com
  2. 2. “When we consider a project, we really study it-not just the surface idea, but everything about it. And when we go into that new project, we believe in it all the way. We have confidence in our ability to do it right. And we work hard to do the best possible job“ Walt Disney Synergy
  3. 3. Synergy is the interaction of multiple elements in a system to produce an effect different from or greater than the sum of their individual effects. The term synergy comes from the Greek word synergia συνέργια from syner gos, συνεργός, meaning "working together".
  4. 4. Synergy – The early days
  5. 5. 1957
  6. 6. "The Disney Stores promote the consumer products, which promote the [theme] parks which promote the television shows. The television shows promote the company“ Michael Eisner – CEO, Walt Disney Company 1997
  7. 7. About Today’s Talk Google Study 2nd Screen - Sequential Usage 2nd Screen – Simultaneous Usage Lean Back apps Lean Forward apps The Future?
  8. 8. A ‘Second screen App’ is an application primarily created to enrich the viewing experience on the First Screen Wikipedia This is a talk about Television http://en.wikipedia.org/wiki/Second_screen
  9. 9. Google Study : “The New Multi Screen World” August 2012 http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
  10. 10. http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
  11. 11. http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
  12. 12. http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
  13. 13. Sequential Usage: A History
  14. 14. Ceefax – Start of the ‘Second Screen’? (Sequential Based)
  15. 15. Commercial - Teletext Regional Advertising Holidays
  16. 16. Simultaneous Usage: Now
  17. 17. http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
  18. 18. Second screen device, sometimes also referred to as "companion device", is a term that refers to an additional electronic device that allows a content consumer to interact with the content they are consuming Wikipedia http://en.wikipedia.org/wiki/Second_screen
  19. 19. http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
  20. 20. Simultaneous Usage: Lean Back Apps
  21. 21. 'The X Factor' fifth judge is you http://xfactor.itv.com/2013/app/
  22. 22. Simultaneous Usage: Lean Forward Apps
  23. 23. The Avengers Companion app (iPad)
  24. 24. Synched to film playback
  25. 25. J.A.R.V.I.S – Stand alone and Companion app (Iron Man 3) Synched to film playback and standalone (Siri type app)
  26. 26. “When we consider a project, we really study it-not just the surface idea, but everything about it. And when we go into that new project, we believe in it all the way. We have confidence in our ability to do it right. And we work hard to do the best possible job“ Walt Disney Synergy
  27. 27. http://disneysecondscreen.go.com/PiratesOfTheCaribbeanOnStrangerTides/#video
  28. 28. 2nd Screen apps : The Future?
  29. 29. Games (and platforms)
  30. 30. Continue game and brand engagement away from the game
  31. 31. iFruit – work on the game on your i device
  32. 32. Wii U (but proprietary 2nd screen) Future is with standard devices (apple, android) not proprietary
  33. 33. Xbox One and Smart Glass

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