Overview of Creative Class and the “3Ts”

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Overview of Creative Class and the “3Ts”

  1. 1. Overview of Creative Class and the “3Ts” October 22, 2008 Kevin Stolarick, PhD Research Director
  2. 2. What is the “Creative Class”? 2
  3. 3. What is the Creative Class? What You Do (Job Occupation) vs. Where You Work (Industry) 10 Year Job Growth Estimate • Working Sector 10% • Service Sector 14% • Creative Sector 20%
  4. 4. Who Works in Creative Class? Creative Class: TAPE T = Technology and R&D Innovation A = Arts and Culture P = Professional and Managerial E = Educating and Training
  5. 5. Why Occupations? Among all people who either work in the IT industry or work in an IT occupation (or both): –50.2% work in an IT occupation but not in the IT industry –25.7% work in the IT industry but aren't in an IT occupation –Only 24.1% work in an IT occupation in the IT industry IT Occupations IT Industry
  6. 6. The Rise of the Creative Class
  7. 7. The Rise of the Creative Class
  8. 8. U.S. Creative Class Economy Creative Service Working Workers (Talent) 40,379,520 59,769,270 31,949,350 % of Workforce 30.5% 45.1% 24.1% % of Wages 48.8% 30.4% 20.6%
  9. 9. U.S. Creative Class • 30 (% of the workforce) • 40 (million people) • 50 (% of the wages) • 70 (% of the discretionary income)
  10. 10. Canada & Ontario’s Creative Economy Creative Service Working Workers (Talent) 4,874,885 5,788,767 3,333,726 Can ada % of Workforce 35.5% 38.7% 23.0% Workers (Talent) 2,027,152 2,210,604 1,311,995 Onta rio % of Workforce 33.2% 39.4% 22.7%
  11. 11. The “3Ts” of Regional Growth 11
  12. 12. The “3Ts” Regional Growth Technology
  13. 13. Technology “A high technology base is both a necessary condition for and a result of a region having a strong creative economy. Being known as a quot;high-techquot; region helps to attract the creative workforce, which, in turn, generates new technologies making the region even more high-tech.”
  14. 14. Technology • High Technology: – Concentration of high-tech companies – Growth of high-tech companies • Innovation: – # of patented innovations per 1,000 people – Growth in patented innovations
  15. 15. The “3Ts” Talent Regional Growth Technology
  16. 16. Talent “The concentration of people in the Creative and Super Creative Classes, has a stronger relationship with economic growth. Creative people don't just cluster where the jobs are. They cluster in places that are centers of creativity and also where they like to live. Places need a people climate -- or a creativity climate -- as well as a business climate.”
  17. 17. Talent • Talent Index (Bachelors Degree and above) • % Super Creative (scientists, engineers, artists, musicians, designers) • % Creative Class (super creative + professionals)
  18. 18. The “3Ts” Talent Regional Growth Technology Tolerance (Inclusiveness)
  19. 19. Tolerance / Inclusiveness “Diversity has become a politically charged buzzword. To some it is an ideal and rallying cry, to others a Trojan-horse concept that has brought us affirmative action and other liberal abominations. Creative Class people use the word often, but not to press any political hot buttons. Diversity is simply something they value in all its manifestations.”
  20. 20. Tolerance / Inclusiveness • Melting Pot Index (% foreign born) • Gay/Lesbian Index (% gay & lesbian population) • Boho Index (% culturally creative) • % Nonwhite & Non-black • % Interracial Marriage • Integration Index • Composite Diversity Index (CDI)
  21. 21. The “Fourth T” Talent Regional Growth Technology Tolerance (Inclusiveness) Territory Assets (Amenities)
  22. 22. Territory Assets “What Creative people look for in communities are abundant high- quality amenities and experiences, an openness to diversity of all kinds, and above all else the opportunity to validate their identities as creative people. Places are valued for authenticity and uniqueness … Authenticity comes from several aspects of a community … It comes from the mix … Authenticity is the opposite of generic.”
  23. 23. Territory Assets (Quality of Place) • Economy/Growth • Housing • Culture • Climate • Education • Healthcare • Recreation • Dis-amenities – Crime, Weather • Transportation – Connectedness
  24. 24. The “4Ts” Talent Regional Growth Technology Tolerance (Inclusiveness) Territory Assets (Amenities)
  25. 25. Creativity Index “The key to understanding the new economic geography of creativity and its effects on economic outcomes lies in the 3T's of economic development: Technology, Talent, and Tolerance. Each is a necessary but by itself an insufficient condition: To attract creative people, generate innovation and stimulate economic growth, a place must have all three.”
  26. 26. Creativity Index • Technology • Tolerance (Inclusiveness) • Talent
  27. 27. The “4Ts” Talent Regional Growth and Technology Tolerance Prosperity (Inclusiveness) Territory Assets (Amenities)
  28. 28. Prosperity Successful regions are not just growing … They do no just build wealth … Successful regions are PROSPEROUS 28
  29. 29. Defining “Prosperity” Prosperity The condition of being prosperous, successful, or thriving; good fortune, success, well-being, wealth. Prosperous Having continued success or good fortune; consistently successful, esp. economically; flourishing, thriving. Oxford English Dictionary
  30. 30. Dimensions of Prosperity • Growth • Environment/Green • Wealth/Money • Participation / Social Capital • Welfare • Achieving Potential – Education • Happiness/Satisfaction – Healthcare • Magnetism – Wellness/Health • Competitiveness • Productivity • City Size • Taxes • ∆’s (changes over time) • Social Contract • Cultural/Arts Measures • Equality/Affordability • Sustainability • Inclusiveness • Others?
  31. 31. For More Information • Richard Florida’s books – “The Rise of the Creative Class” – “The Flight of the Creative Class” – “Who’s Your City?” • www.martinprosperityinstitute.org • www.creativeclass.com 31
  32. 32. Thank You Kevin Stolarick October 22, 2008

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