Enterprise Terminology Management as a Basis for powerful Semantic Services


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Slides for the Workshop at the Publishers' Forum 2013 on 22 April 2013 in Berlin managed by Martin Kaltenböck (SWC) and Christian Dirschl (WKD): Enterprise Terminology Management as a Basis for powerful Semantic Services for Content Publisher

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Enterprise Terminology Management as a Basis for powerful Semantic Services

  1. 1. Enterprise Terminology Managementas a Basis for Powerful Semantic Servicesin Content PublishingPublishers‘ Forum 2013Berlin, 22 of April 2013Martin KaltenböckSemantic Web Companywww.semantic-web.atChristian DirschlWolters Kluwer Deutschland GmbHwww.wolterskluwer.de@semwebcompany
  2. 2. Agenda of the WorkshopChallenges and IntroductionSolution: Linked Controlled VocabulariesTerminology WKD Use Case (C. Dirschl, WKD)Conclusion & Outlook: a new Business Model?Semantic Services on Top of Terminology Mgnt.Q&A and Open Discussion… bring your own Use Cases!© Semantic Web Company – http://www.semantic-web.at/
  3. 3. Semantic Web Company (SWC)SWC FACTSSEMANTIC INFORMATION MANAGEMENT• Semantic Web Company founded 2001 in Vienna, Austria• 20 experts in strategy, coding, consulting, research• Product: PoolParty Suite (launched 2009)• Serving global 500 companies• EU- & US-based consulting servicesPartner Network© Semantic Web Company – http://www.semantic-web.at/
  4. 4. SWC Customers (excerpt) World Bank Roche Diagnostics Credit Suisse Wolters Kluwer Biogen Idec Wood MacKenzie UNIQA Insurance AG Pearson REEEP British Museum Education ServicesAustralia Daimler A1 Telekom© Semantic Web Company – http://www.semantic-web.at/
  5. 5. Challenges and Introduction© Semantic Web Company – http://www.semantic-web.at/
  6. 6.  We use different terminologies… We use different languages… We use different classification systems… We use different meta data management systems… We use different glossaries and definitions… We use content from several data silos…What are the challenges?Innovationmanagement InnovationmanagementHRMarketing© Semantic Web Company – http://www.semantic-web.at/
  7. 7.  Terminology = Controlled Vocabulary = SKOS Thesaurus SKOS = Simple Knowledge Organisation System L(O)D = Linked (Open) Data Linked Controlled Vocabularies = using L(O)D principles Concept based tagging = semantic tagging = semanticannotation URI = Uniform Resource Identifier ….I am using a special Terminology ;)© Semantic Web Company – http://www.semantic-web.at/
  8. 8.  What is a thesaurus, what is the difference to a taxonomyor an ontology? A thesaurus is expressiveenough to improve mostenterprise applicationssignificantly but it is not too complexto create and maintain itin a sustainable wayTaxonomy – Thesaurus - Ontology© Semantic Web Company – http://www.semantic-web.at/
  9. 9. SKOS stands for ‚Simple KnowledgeOrganization System‘© Semantic Web Company – http://www.semantic-web.at/ 9• W3C Standardsince 2009• Based on SemanticWeb standards• Open for linking withadditional linked datahttp://www.w3.org/2004/02/skos/
  10. 10. What is a Concept? The Semiotic TriangleconceptobjectlabelA-ClassA-KlasseW 176Mental modelof „A-Class“anotherobjectAnothermental modelof „A-Class“© Semantic Web Company – http://www.semantic-web.at/ 10
  11. 11. Concept-tagging vs. Term-taggingEnterprise vocabulary--- ------ --- --- ---- ----- ---- ------- --- - --- --- ---- ----- ------Concept TaggingContent from CMSTerm Tagging‚Term-tags‘ become a ‚concept‘as part of the enterprise vocabularyConcept-tagging is done on topof concepts which are alreadypart of the enterprisevocabulary, thus contextualisedand linked to other concepts.Term-tagging means that tagsare extracted from text(automatically via text mining)which are not part of thecontrolled vocabulary yet.Term-tags can be inserted intothe enterprise vocabulary.This extends and refines thevocabulary more and more.© Semantic Web Company – http://www.semantic-web.at/ 11
  12. 12. Solution: Linked Controlled Vocabularies© Semantic Web Company – http://www.semantic-web.at/
  13. 13. Using Linked (Open) Data Principles• Use URIs to denote things.• Use HTTP URIs so that these things can bereferred to and looked up ("dereferenced")by people and user agents.• Provide useful information about the thingwhen its URI is dereferenced, leveragingstandards such as RDF, SPARQL.• Include links to other related things (usingtheir URIs) when publishing data on the Web.Linked Data Principles Tim Berners-LeeWHY?• To enable connected vocabularies over severaldepartments (also different languages)• To enrich a Terminology in the areas ofconcepts, synonyms, definitions, relations….• To enable contextualization / data integrationlinking different TerminologiesLinked Controlled Vocabularies© Semantic Web Company – http://www.semantic-web.at/
  14. 14. © Semantic Web Company – http://www.semantic-web.at/ 141. Each concept in one or many concept schemes2. Each concept has one URI3. Each concept has one ore more labels4. (Poly-)Hierarchical and non-hierachical relations5. Matching between concepts from various sources1. Controlled Vocabularies
  15. 15. Linked Controlled Vocabularies• Simple Knowledge Organisation System is a W3Cstandard to develop enterprise vocabularies• SKOS provides several properties for vocabularylinking (mapping):– skos:exactMatch– skos:closeMatch– skos:broadMatch– skos:narrowMatch– skos:relatedMatchhttp://www.w3.org/TR/2009/REC-skos-reference-20090818/© Semantic Web Company – http://www.semantic-web.at/
  16. 16. 16© Semantic Web Company – http://www.semantic-web.at/
  17. 17. Semantic Services on Top of Terminology Mgnt.© Semantic Web Company – http://www.semantic-web.at/
  18. 18. Semantic Services on Top ofTerminology ManagementTopic Pages & Dossier PagesSEO / SEMSemantic SearchRecommender SystemsContent AggregationData Integration (Services)Matchmaking ServicesSmart Glossary Services© Semantic Web Company – http://www.semantic-web.at/
  19. 19. © Semantic Web Company – http://www.semantic-web.at/ 19Live-Demohttp://scot.curriculum.edu.au/Smart Glossary ServicesExample: Schools Online Thesaurus
  20. 20. Dossier Pages:From ‚Gopher‘ to ‚Super-Mashups‘© Semantic Web Company – http://www.semantic-web.at/ 20Live-Demohttp://www.reegle.info/countries
  21. 21. Topic Pages: Mashups providing a quickoverview© Semantic Web Company – http://www.semantic-web.at/ 21ShortDescriptionRelatedConceptsGeo-SearchContent(Twitter,Videosetc)fomseveraldifferentsourcesAPIhttp://CMS
  22. 22. © Semantic Web Company – http://www.semantic-web.at/ 22Live-Demohttp://www.gbpn.org/newsroom/news-aggregatorContent AggregationExample: GBPN News Aggregator
  23. 23. SKOS & Linked data alignment© Semantic Web Company – http://www.semantic-web.at/ 23Live-Demohttp://bit.ly/semantic_search
  24. 24. The Business Perspective:Costs of Data Integration© Semantic Web Company – http://www.semantic-web.at/ 24Source: Price Waterhouse Coopers – Technology Forecast, Spring 2009
  25. 25. Semantic Search„Innovation management methods“ SearchHRMarketing/SalesResearch Production© Semantic Web Company – http://www.semantic-web.at/Live-Demohttp://pilot4.poolparty.biz/alcedo/
  26. 26. Querying structured data ANDunstructured data in one stepIndustryNewsShow me industry news which mention countries or regionsto which our export volume has increased over the last 5 yearsat least by 10% and which deal with one of our products and/orwith one of our competitors.(Federated) SPARQL QueriesExport statistics© Semantic Web Company – http://www.semantic-web.at/
  27. 27. Terminology WKD Use Case (C. Dirschl, WKD)© Semantic Web Company – http://www.semantic-web.at/
  28. 28. © Semantic Web Company – http://www.semantic-web.at/ContentAcquisition Manually collectingdata from differentsources Most information ispublicly not available 1:1 contractualrelationships withauthorsContent EnrichmentComposing/Bundling Using internaltaxonomies andthesauri Mainly manualenrichment Linking of WKcontent onlySalesCustomerService Online libraries asisolated applications Hardly anyintegration with Webcontent Only first steps inintegration of clientsoftware and contentContentAcquisitionContentEnrichmentComposingBundlingPublishingInterfacingSalesCustomerServiceCustomerPublishingInterfacing Publishing mainly inthe context of adistinct product Publishing oftexts, not informationContent Supply Chain
  29. 29. © Semantic Web Company – http://www.semantic-web.at/Jurion PlatformjDeskReal integration inlocal processesjCloudSecure accessand mobilityjStoreAccess to many sourcesand immediate usagejBookIndividualisation ofcontentjLinkNetworking andPersonalisationjCreateCreate and sellknowledgejSearchSemantic search onlegal information
  30. 30. © Semantic Web Company – http://www.semantic-web.at/Overview Search and Content Enrichment architectureCMSCustomerContentMetadataDB/Serviceswww… CrawlerImportpath3rd PartyContentUGCImportpathClassification*Metadata RecognitionContent EnrichmentClassification*Metadata RecognitionContent EnrichmentIndexConcept Recognition*Doc. SegmentationNormalizationIndexConcept Recognition*Doc. SegmentationNormalizationUser QueryQuery Analysis• Concept Recogn.*• Named Entity Recogn.• Semantic expansion*• Link to Taxonomy*SearchSearch Result (Raw)Result Analysis• Relevance RankingRefinement• Data organization(e.g. faceting)• Further analysis (e.g.ontology, linked data)SearchResult(Final)SearchFeedback(e.g.ontology)* Domain specific requirementsEnrichmentPreprocessing/IndexingSearchUserInformation
  31. 31. © Semantic Web Company – http://www.semantic-web.at/Jurion – Autosuggest from dedicated knowledge domain databaseDomain knowledge in PoolParty is thebasis for auto complete;No keywords, but detailed legal conceptsare offered
  32. 32. © Semantic Web Company – http://www.semantic-web.at/PoolParty for Metadata Storage and DevelopmentTool for storing the domainknowledge vocabulary; independentof content and metadata database;sound basis for applied knowledgemanagement
  33. 33. © Semantic Web Company – http://www.semantic-web.at/Pebbles for Additional Metadata AssignmentVocabulary maintained in PoolParty isassigned to content via an editorialworkflow;Additional free metadata can also beapplied
  34. 34. © Semantic Web Company – http://www.semantic-web.at/Pebbles as a means to include external knowledgeLeveraging the external knowledge availablein the Semantic Web;Automatic inclusion of e.g.synonyms, definitions and references
  35. 35. © Semantic Web Company – http://www.semantic-web.at/Linked Data Publishingvocabulary.wolterskluwer.de
  36. 36. © Semantic Web Company – http://www.semantic-web.at/Cooperation between SWC and WKDMetadata ManagementText MiningData IntegrationSemantic SearchThesaurus ManagementKnowledge ExtractionKnowledge Model CreationKnowledge Model MaintenanceKnowledge Model DevelopmentOpen Data UsageLinked Data UsageWolters KluwerSemantic Web Company
  37. 37. © Semantic Web Company – http://www.semantic-web.at/Cooperation between SWC and WKDMetadata ManagementText MiningData IntegrationSemantic SearchThesaurus ManagementKnowledge ExtractionKnowledge Model CreationKnowledge Model MaintenanceKnowledge Model DevelopmentOpen Data UsageLinked Data UsageWolters KluwerSemantic Web Company
  38. 38. Conclusion & Outlook: a new Business Model?© Semantic Web Company – http://www.semantic-web.at/
  39. 39. Enterprise Terminologies:An Explicit Metadata Layer• Metadata are stored and processed separately from data• Metadata management is part of the enterprise information management strategyHRMarketing/SalesResearch Production© Semantic Web Company – http://www.semantic-web.at/
  40. 40. Linked enterprise vocabularies are thebackbone for a semantic infrastructure© Semantic Web Company – http://www.semantic-web.at/ 40Information integration on semantic levelApplication (integrated views)http://company.com/research/1452http://company.com/production/729Lean manufacturingLean productionhttp://company.com/regions/Belgiumhttp://company.com/regions/Beneluxbroaderrelatedmatch
  41. 41. Experienced publishers can provide support in each of these steps:1. Publishers have expertise in their specific domain and can support others with this knowledge aboutadequate concepts and its usage.2. Publishers can consult partners or customers concerning the different processes that come up withcreating standardized data or transforming existing data in the desired format.3. Publishers can take over the creation of taxonomies or thesauri by using existing resources orengaging their internal domain experts’ network.4. Enrichment can be supported by publishers in form of planning and executing the linking with external(cloud) or internal (publisher’s) resources and quality management of the linking.5. Also curation can be executed manually or automatically by specialized tools. Publishers might havebetter experience in quality improvement of data and appropriate tools at hand.6. Values of controlled vocabularies lie in the internal structural processes. They can improvefunctionalities of applications or enable additional services and even completely new applications.Publishers can support in order to use the potential of these data and to monetize the advantages ofalready existing applications by introducing proper showcases.7. Maintenance is also an important topic that has to be taken into account as language, data andinformation change over time. This service can be offered by publishers.Publishers could therefore support the implementation of external linked data infrastructures byprocess consulting and content expertise.Source: A systemic perspective on linked open vocabularies (Blumauer, Dirschl, Eck, Pellegrini)A Business Model for Publishers?© Semantic Web Company – http://www.semantic-web.at/
  42. 42. http://www.semantic-web.at/http://poolparty.bizMartin KaltenböckManaging Partner & CFOm.kaltenboeck@semantic-web.at42„We are happy aboutany comments andquestions – and pleasebring in your own usecases now!“Christian DirschlContent Architectcdirschl@wolterskluwer.dewww.wolterskluwer.de