This document provides an introduction to open data business opportunities. It discusses open government and open data principles and initiatives in Europe and Austria. Several business sectors are identified that could benefit from open data, including public, private, and non-profit organizations. Business models are proposed along the open data value chain, from data acquisition and production to packaging, technology development, and distribution. The document emphasizes the economic potential of open data and linked open data. It calls for further awareness raising and support to develop open data products and business models in Austria.

1. Open Data Business
Introduction & Basics
22.03.2012, OGD BusinessDay2012, RTR - Vienna
Martin Kaltenböck, CMC
Managing Partner & CFO, Semantic Web Company (SWC)
@semwebcompany
@lod2project
TODAY: #ogdb2012
These slides are published under :
http://creativecommons.org/licenses/by/3.0

2. Agenda
Introduction
Open Government & Open Data
Overview of Open Data Activities
EU / EC and Austria
Open Data (and) Business
Relevant fields of economy, business requirements & models
Summary & Outreach
Open Data Business in 2012
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3. Introduction
Open Government
and Open Data
Grafik: openchandler.org

4. Where it really started!
© Semantic Web Company – http://www.semantic-web.at/ 4

5. What is Open Government?
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6. Open Government and Open Data
Some of the most important enablers for Open
Government are free access to information and the
possibility to freely use and re-use this information
(e.g. data, content, etc).
After all, without information it is not possible to
establish a culture of collaboration and
participation among the relevant stakeholders.
Therefore, Open Government Data (OGD) is often
seen as a crucial aspect of Open Government.
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7. What is Open Government Data?
Open Government Data (OGD) is a worldwide
movement to open up data (& information) of the
government / public administration* - that is NOT
personal (individual related) – in human- and
maschine readable open formats (non proprietary)
for use & re use!
OPEN stands for lowering the barriers to ensure as broad as possible
re-use (for everybody)!
There is a new paradigm in publishing Government Data
= look, take and play!
* ….. data and information produced or commissioned by government or government controlled entities
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8. Principles of Open Government Data
http://sunlightfoundation.com/policy/documents/ten-open-data-principles/
1. Completeness
2. Primacy
3. Timeliness
4. Ease of Physical and Electronic Access
5. Machine readability
http://www.opengovdata.org/home/8principles
6. Non-discrimination
7. Use of Commonly Owned Standards (e.g. open formats)
8. Licensing
Finally, compliance must be reviewable.
PLUS: Sunlight Foudation, August 2010:
9) Permanence
10) Usage Costs
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9. 5 Stars for Open Data by Tim Berners Lee
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10. Open (Government) Data
in the EU, in Austria
Grafik: openchandler.org

11. Open (Government) Data in Europe
Outreach EC Activities
20. 10. 2011, OGD Camp 2011 Warsaw - http://blogs.ec.europa.eu/neelie-kroes/tag/open-data/
• June 2012 – Launch of EC Open Data Portal (Data &
I’ve said before that I’m a big fan of open data. Opening up public data will get citizens involved
Information of EC departments)
in society and political life, increase the transparency of public administration, and improve public
decision making. Those benefits cannot be overestimated. And public data can be used in many
unexpected ways, too: as the father of the Internet, Tim Berners-Lee, put it: “if people put data onto
• 100 Mio Euros for Open Data related acticities in EC
the web… it will be used by other people to do wonderful things in ways that they never would have
imagined”.
funded R&D projects
There’s a huge amount of money here, and a huge amount of opportunity. I want to see Europe
at the forefront of this development. So I‟m going to be taking action to open up Europe‟s public
• 2013 – Launch of a Pan-European Data Portal
sector, by promoting creative and innovative re-use of public data.
(Single Point of Access to Open Data of EU27) 11

12. Best Practise: data.gov.uk
Source: Open Data Blog ZEIT:
http://bit.ly/pwXtBz
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13. Open Government Data in Austria
What happened so far
• Open Government Data is a BLSG Topic (Bund, Länder, Städte, Gemeinden)
• Open Data is on KIG priority list (Kompetenzzentrum Internet Gesellschaft)
• Data Portal of the City of Vienna since May 2011
• Data Portal of the City of Linz since Oktober 2011
• Cooperation OGD Austria since Juli 2011: Recommendations for Open Data in Austria
BUT: What is still missing in Austria
(Federal Chancellery, Cities of: Vienna, Linz, Graz, Salzburg, plus: OKFO (Open
Knowledge Forum Österreich) & intense exchange with IOÖ).
• is a commitment on
1st set of recommendations published by Cooperation OGD Austria
Outreach
highest political level!!
• 1st OGD BusinessDay in 2012 – focus: use of data – http://ogdb.eventbrite.com
• National Open Data Porta: Pre-launch April 2012, Launch 2012
• OGD2012 Conference on 26 June 2012 in Linz – http://www.ogd2012.at
• Cities of Graz & Salzburg will launch their Open Data Portals soon
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14. Open Data (and) Business
Grafik: openchandler.org

15. Open Data Business - Sectors
Public Sector NPO & NGO Private Sector
Data Integration (BI, MI, Data Warehouse)
• Example: Industrial Facilities: competitive advantage by market intelligence solutions
• Example : Media & Publishing: cost savings through automated data enrichment
• Example : Real Estate: better information on properties (direct access to cadastre data)
• Example : Transport / mobility (real time information): better occupancy rates
Applications (APPS)
• Direct revenues through license fees for data re-use
• Direct tax revenue through new job creation, better economic development
• Direct revenues for the economy on top of better & innovative products & services
Data Enrichment
• Sale of enriched data on top of open data
• Enrichment of data by meta data (increase in value of data)
• Converter services for harmonised data formats (ETL, Data Integration Services)
Data Visualisation & -analysis Services
• Services in the fields of data analysis and data visualisation
Infrastructure
• Cloud services
• SLAs for enterprise data management
Open Data Innovation
• Open Innovation via crowd sourcing mechanisms
• Open Innovation via mass customisation
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16. Business Modells along Content Production
Source: Studie amt24.de
Technol.
Acquisition Production Packaging Distribution
Production
Purchase of Text Production of Text Selection of Products Printing Distribution
Purchase of Media Production of Media Editorial Enrichment Provision of broadcasting Broadcasting
Acquisition Advertisement Positioning Advertisement
Value Chain in the Media Industry of Wirtz
Technol.
Acquisition Production Packaging Distribution
Production
External assignment of Internal data Standardisation, Technical Infrastructur Data Portal
data collection & creation Collection & creation conversion, metadata along end user needs Visualisation
for distribution Analysis
Value Chain of Linked Open Government Data in public administration following Wirtz
Interfaces & API
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17. Linked (Open) Data Value Chain
by Latif et al., TU Graz
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18. Stakeholder WS: Economy/Industry
Discussed topics
• Data: types, scale, apps
• Expolitation and business models
• Data quality & accessability
Most important statements (overview)
• Central register needed (at least for basis data)
• Standards for data, meta data and interfaces
• Only free data enables innovation
• Data quality evaluated and marked
• Costs for detail granularity possible e.g. SLAs
• Marginal costs as a basis for cost models
• Comparability of data from several sources
• Very important are georeferencing
• Classification of data is important
• Develop licenses for all public departments
©2011 Semantic Web Company -http://www.semantic-web.at 18

19. LOD – Huge Economic Potentials
Data have swept into every industry and business function and are now an
important factor of production, alongside labor and capital.
Harnessing big data in the public sector has enormous potential, too. If US health
care were to use big data creatively and effectively to drive efficiency and quality,
the sector could create more than $300 billion in value every year. Two-thirds of
that would be in the form of reducing US health care expenditure by about 8 percent.
In the developed economies of Europe, government administrators could save
more than €100 billion ($149 billion) in operational efficiency improvements
alone by using big data, not including using big data to reduce fraud and errors and
boost the collection of tax revenues.
And users of services enabled by personal location data could capture $600 billion in
consumer surplus.
http://www.mckinsey.com/mgi/publications/big_data/index.asp
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20. Cost of Data Integration – 2 Approaches
Why LINKED
Open Data???
Source: Price Waterhouse Coopers – Technology Forecast, Spring 2009
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21. Summary & Outreach
Open Data Business
Grafik: openchandler.org

22. Summary: Open Data Business 2012
What are the next steps in 2012?!
• To build awareness in Austrias economy for Open Data Business
(Enterprises, SMEs, EPUs, NGO & NPO, Associations)
• Reach critical market size through national & international Open Data networks
(Data Interchange)
• Create models for stable and high quality data provision & -delivery to ensure
sustainable commercial use (SLAs and CC)
• Use full potentials & benefits by going the Linked Open Data (LOD) way
• Develop products & cost models along the Open Data value chain
• Transform existing- and innovate new business models in the sector
• Support for a sustainable Open Data Business by politics throughout
relevant measures of funding and / or PPPs et al.
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23. Outreach: Open Data Business 2012
New EU Public Sector Directive (PSI) is on the way
• Open Up data & Information of Libraries, Museums & Archives
• Obligation for pro-active data publishing instead publish on request
• Obligation for a national neutral independent regulatory body
• Provision of all data & information in machine-readable formats
• Principle of marginal costs & transparency of calculation of charges & fees
• PSI Directive as a central instrument of the open data policy of the EC
OGD BusinessDay 2012: Open Data (&) Business, 22.03. 2012, Vienna
Information & Registration: http://ogdb.eventbrite.com/
European Data Forum 2012, 6-7 June12, Copenhagen, DK, http://data-forum.eu
OGD2012 Conference, Linz, Austria, 26.06. 2012, http://www.ogd2012.at
Infos & Mailinglists:
Open Data & Business (EN): http://lists.okfn.org/mailman/listinfo/ogd-business
OKFO / OGD Austria (DE): http://opendata.at/okfo
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24. David Eaves Centre for the Study of Democracy, Canada
„
Words to every OGD advocate:
Building an Open Government
Data Infrastructure is like
building a electric power grid. It„s
hard to measure it„s impact on
society and on economy, but it is
evident that there is one.
“
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25. Infos & Kontakt
Martin Kaltenböck, CMC
Semantic Web Company GmbH (SWC)
Lerchenfelder Gürtel 43
A-1160 Wien
Semantic Web Company (SWC) LOD2 Open Knowledge Forum
Creating Knowledge out Austria (OKFO)
Web of Interlinked Data
http://www.semantic-web.at
http://blog.semantic-web.at Web Web
http://www.lod2.eu http://gov.opendata.at
m.kaltenboeck@semantic-web.at http://blog.lod2.eu
Phone: +43-1-402 12 35–25 http://data-forum.eu
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