With shrinking budgets, 21st century destination marketing organisations can no longer afford 20th century marketing. Here I suggest how you can do it the social media (well, social web) way. Watch a YouTube vid of me presenting this talk in Cape Town (after the last slide).

1. Hello.
I’m your friend from the Cape

2. Social media.
Tourism’s new frontier.

3. Bad name.
It’s social.
But it’s not media.

4. Media:
One-way messaging

5. "Twitter is not a new media. It's
the global conversation we've
always thirsted for."
Jack Dorsey, a founder of both Twitter & FourSquare

6. So let’s call it
The social web

7. “Selling tourism:
Instead of doing things for other people,
it’s now about doing things with them.
And it’s about changing from ‘I went there’ to
‘Hey! Someone invited me!’”
Ron Mader, founder and editor, Planeta.com

8. Social Web:
It’s about people
Not tools

9. It’s the biggest thing that’s ever happened
to the way we talk to each other.
Like ever ever ever EVER!

10. Shanghai Web Designers www.go-gulf.com

11. So what?

12. 21st century tourism
can’t afford
20th century media.
That’s what.

13. Tourism:
Meeting people,
Making friends

14. Everyone’s using the web today.
So start on line.
Make friends
before they leave home.

15. It’s a m-a-r-a-t-h-o-n.
Not a sprint

16. “Retention is for wimps.
“We measure the percent of customers who have our name tattooed
on one of their body parts.”
Harley Davidson

17. I have a dream

18. Information
Office
Conversation
Office

19. Use the social web to
Build relationships
Be personal
Be authentic
Be transparent

20. Amplify the love

21. Build a community
Connect
Reciprocate
Follow
Retweet
Link

22. Content is king, but visuals are key
Images
Video

23. Let go.
You can’t control the conversation.
But you’ve employed adults:
No need to treat them like children.

24. The goal:
“When people are financially invested, they
want a return. When people are emotionally
invested, they want to contribute.”
Simon Sinek

25. All media is now social media.
Yet the basic rules remain the same.
brandinfiltration.com/wtf

26. Rule #1:
Listen
brandinfiltration.com/wtf

27. Rule #2:
Engage
brandinfiltration.com/wtf

28. Rule #3:
Be real
brandinfiltration.com/wtf

29. Rule #4:
Be respectful
brandinfiltration.com/wtf

30. Rule #5:
Have fun
brandinfiltration.com/wtf

31. Which is
what tourism’s
all about...

32. Martin Hatchuel
martin@barefootclients.co.za 0027(0)84 951 0574
www.barefootclients.co.za www.thistourismweek.co.za
Thank you:
Blue crane: Dick Daniels carolinabirds.org
Blue marble: NASA
Reveille: NASA
Balloon: Benh Lieu Song http://commons.wikimedia.org/wiki/User:Benh
Harley Davidson & Little Spielberg: by me