Share	  Mossel	  Bay	  	  
Lifestyle	  	  Why?	Share Mossel Bay
Business	  	  Why?	Share Mossel Bay
Economy	  	  Why?	Share Mossel Bay
Beauty	  	  Why?	Share Mossel Bay
Awareness	  a8racts	  	  visitors	  	  Why?	Share Mossel Bay
Don’t panic!	 	The people you talk to	are more important	than the tools with which you talk to them
The	  (social)	  network	  effect 	 	We naturally gravitate to the social mediaplatforms where we can interact with thepeop...
Eyjafjallajökull 	KLM	  and	  the	  2010	  ash	  cloud	  	  
Ay-­‐yah-­‐fyad-­‐layer-­‐kuh-­‐tel	  	  
Ash	  Week	  by	  numbers	  15	  to	  21	  April	  100,000	  flights	  10	  million	  travellers	  
Cost	  to	  Europe’s	  economy:	  US$	  5	  billion	  Airline	  capacity	  Worldwide	  -­‐30%	  	  	  Europe	  -­‐75%	  	 ...
Oh.	  It’s	  all	  of	  us	  
Digital	  media	  	  is	  the	  	  secret	  weapon	  in	  the	  fight	  for	  customer	  loyalty	  	  	  Our	  lesson?	  
1.	  Voluntweesm	  2.	  Storytelling	  Fesval	  3.	  Travel	  Fesval	  	  The	  plan	  
Voluntweesm	  	  Share	  Mossel	  Bay	  on	  line	  	  One.	  	  
(But	  Twi8er’s	  only	  one	  example)	  	  (And	  it’s	  not	  even	  a	  very	  good	  one)	  	  
Mossel	  Bay	  Storytelling	  Fesval	  1.	  365-­‐day	  on-­‐line	  collaboraon	  2.	  5-­‐day	  real-­‐world	  party	  	 ...
Collect,	  collate,	  curate	  	  Entertain,	  educate,	  discover	  Sensise,	  share,	  culvate	  	  Wiki:anon-lineencycl...
Mossel	  Bay	  Travel	  Fesval	  3-­‐days	  on	  line	  &	  in	  the	  real	  world	  	  Three	  	  
Day	  1:	  talks	  &	  seminars	  	  Day	  2:	  table-­‐top	  exhibion	  	  Day	  3:	  tours,	  oungs,	  visits,	  open	  ...
1.Voluntweetism	2.The Mossel Bay Storytelling Festival	3.The Mossel Bay Travel Festival 	Thepower	of us all	Share Mossel B...
(The holy grail of marketing)	Create	  the	  aura	  
Mossel Bay Tourism	www.visitmosselbay.co.za 		Martin Hatchuel martin@barefootclients.co.za - April 2013		Eyjafjallajokull ...
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Share Mossel Bay

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A new way of talking: tweetism, the Mossel Bay Story Telling Festival, and the Mossel Bay Travel Festival

Plus: How to prononunce Eyjafjallajökull - and why the social lessons from Ash Week are significant for Mossel Bay

Published in: Travel, Business
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Share Mossel Bay

  1. 1. Share  Mossel  Bay    
  2. 2. Lifestyle    Why? Share Mossel Bay
  3. 3. Business    Why? Share Mossel Bay
  4. 4. Economy    Why? Share Mossel Bay
  5. 5. Beauty    Why? Share Mossel Bay
  6. 6. Awareness  a8racts    visitors    Why? Share Mossel Bay
  7. 7. Don’t panic!   The people you talk to are more important than the tools with which you talk to them
  8. 8. The  (social)  network  effect    We naturally gravitate to the social mediaplatforms where we can interact with thepeople we care about. If these people move onto a different platform, we usually follow them,because it’s social benefits we seek; media andcontent are just means to an end.   WEARESOCIAL.SG 
  9. 9. Eyjafjallajökull KLM  and  the  2010  ash  cloud    
  10. 10. Ay-­‐yah-­‐fyad-­‐layer-­‐kuh-­‐tel    
  11. 11. Ash  Week  by  numbers  15  to  21  April  100,000  flights  10  million  travellers  
  12. 12. Cost  to  Europe’s  economy:  US$  5  billion  Airline  capacity  Worldwide  -­‐30%      Europe  -­‐75%    Middle  East  -­‐20%    Africa  -­‐30%  
  13. 13. Oh.  It’s  all  of  us  
  14. 14. Digital  media    is  the    secret  weapon  in  the  fight  for  customer  loyalty      Our  lesson?  
  15. 15. 1.  Voluntweesm  2.  Storytelling  Fesval  3.  Travel  Fesval    The  plan  
  16. 16. Voluntweesm    Share  Mossel  Bay  on  line    One.    
  17. 17. (But  Twi8er’s  only  one  example)    (And  it’s  not  even  a  very  good  one)    
  18. 18. Mossel  Bay  Storytelling  Fesval  1.  365-­‐day  on-­‐line  collaboraon  2.  5-­‐day  real-­‐world  party    Two.    
  19. 19. Collect,  collate,  curate    Entertain,  educate,  discover  Sensise,  share,  culvate    Wiki:anon-lineencyclopaediacreatedbyacommunity
  20. 20. Mossel  Bay  Travel  Fesval  3-­‐days  on  line  &  in  the  real  world    Three    
  21. 21. Day  1:  talks  &  seminars    Day  2:  table-­‐top  exhibion    Day  3:  tours,  oungs,  visits,  open  houses    Voorkamer  museum:  a  museum  in  your  own  home  
  22. 22. 1.Voluntweetism 2.The Mossel Bay Storytelling Festival 3.The Mossel Bay Travel Festival Thepower of us all Share Mossel Bay
  23. 23. (The holy grail of marketing) Create  the  aura  
  24. 24. Mossel Bay Tourism www.visitmosselbay.co.za Martin Hatchuel martin@barefootclients.co.za - April 2013 Eyjafjallajokull pic by Árni Friðriksson via commons.wikimedia.org
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