Humanise me 	Responsible	  travel	  
“In about 60 years, tourism has grown nearly 100times from less than 10 million to 1 billioninternational overnight trips....
Arrivals		From10 million 	to 1 billion
...in...
60	  years	  
Double.	  2030	  	  ?	  	  
Increased demand	Diminishing returns	Increasing impact
Environmental & social chAos
Ar9cle	  Mail	  Online:	  China	  rounds	  up	  and	  puts	  its	  beggars	  in	  CAGES	  ...	  so	  they	  couldnt	  spoi...
“‘This year we decided we would no longer acceptbeggars wandering everywhere, distressing ourguests and spoiling it for ev...
“By 2030, the world will need at least 	•  50 % more food, 	•  45 % more energy and 	•  30 % more water 	- all at a time w...
V volatility	U uncertainty	C complexity	A ambiguity 		VUCA	  
V -Value participants & places	U - Understanding 	C - Creativity - Collaboration - Caution 	A - Agility & Action	VUCA	  An...
...But these concepts are too big for *me* 	Awe	  inspiring!	  	  !	  
The	  journey	  of	  1,000	  miles	  begins	  with	  a	  single	  ...	  tweet?	  	  
 	Creating better places to live in,	and better places to visit. 	#ResponsibleTravel	  
Niche	  tourism	  	  Eco-­‐tourism	  Safari	  travel	  Food	  tourism	  Pro-­‐poor	  tourism	  Not!	  	  Rather,	  it’s	  ...
 	  	  	  	  	  	  	  	  	  	  Sustainable	  tourism	  	  Not!	  	  	  (Green-­‐washing!)	  
How	  can	  i	  do	  it?	  	  Responsible	  travel	  Learn	  Adopt	  	  Implement	  	  Monitor	  	  Share	  LAIMS	  
How	  can	  i	  do	  it?	  	  Responsible	  travel	  Learn	  Environmental	  impact	  Social	  impact	  Economic	  impact	...
How	  can	  i	  do	  it?	  	  Responsible	  travel	  Adopt	  My	  responsibility?	  My	  impacts?	  	  Write	  em	  down	 ...
How	  can	  i	  do	  it?	  	  Responsible	  travel	  Implement	  Baby	  steps	  	  Grow	  the	  process	  	  Full	  steam	...
How	  can	  i	  do	  it?	  	  Responsible	  travel	  	  Monitor	  	  Diarise	  you	  Diarise	  me	  LAIMS	  
How	  can	  i	  do	  it?	  	  Responsible	  travel	  Share	  Bragging	  rights	  Educate	  Social	  web	  LAIMS	  
Accredita9on	  =	  sales?	  	  The	  research	  is	  inconclusive	  	  
Do	  host	  communi9es	  respond	  to	  RT?	  	  Yes.	  Yes.	  Yes.	  Yes.	  Yes.	  Yes.	  Yes.	  Yes	  Yes
Do	  travellers	  respond	  to	  RT?	  	  Yes.	  Yes.	  Yes.	  Yes.	  Yes.	  Yes.	  Yes.	  Yes	  Yes
“You	  don’t	  have	  tourists	  in	  your	  house.	  You	  have	  visitors.”	  –	  Hugo	  Antonio	  San9ago.	  Oaxaca,	  ...
JustRTit!	  	  	  #ResponsibleTourism	  #ResponsibleTravel	  	  
JustRTit!	  	  Mar$n	  Hatchuel	  	  www.thistourismweek.co.za	  -­‐	  @ThisTourismWeek	  Ron	  Mader	  	  www.planeta.com...
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Responsible Travel - Humanise Me

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Presentation for our #MarketingSA get together on 15 May, 2013 at Umthentwini, KwaZulu

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Responsible Travel - Humanise Me

  1. 1. Humanise me Responsible  travel  
  2. 2. “In about 60 years, tourism has grown nearly 100times from less than 10 million to 1 billioninternational overnight trips.That may sound likegood news – and the growth is impressive – butthere are signs that, as an efficient economic engine,it’s running out of steam.At best, it’s producingdiminishing returns; at worse, it contains within itthe seeds of its own destruction. In plain language,we’re killing the goose that laid the golden egg.” Anna Pollock
  3. 3. Arrivals From10 million to 1 billion
  4. 4. ...in...
  5. 5. 60  years  
  6. 6. Double.  2030    ?    
  7. 7. Increased demand Diminishing returns Increasing impact
  8. 8. Environmental & social chAos
  9. 9. Ar9cle  Mail  Online:  China  rounds  up  and  puts  its  beggars  in  CAGES  ...  so  they  couldnt  spoil  the  fun  at  town  fair  by  Sara  Malm  hIp://www.dailymail.co.uk/news/ar9cle-­‐2205536/China-­‐rounds-­‐CAGES-­‐beggars-­‐-­‐-­‐didnt-­‐spoil-­‐view-­‐town-­‐fair.html    
  10. 10. “‘This year we decided we would no longer acceptbeggars wandering everywhere, distressing ourguests and spoiling it for everyone else,’ explainedone organiser before adding that no one is forcingthem to beg and that they have voluntarily enteredthe cages.” Sara Malm Mail Online Funfair  Nanchang,  Jiangxi  Province,  China  
  11. 11. “By 2030, the world will need at least •  50 % more food, •  45 % more energy and •  30 % more water - all at a time when environmental boundaries arethrowing up new limits to supply. It will also needto have reduced its production of carbon by over 80%.” Anna Pollock
  12. 12. V volatility U uncertainty C complexity A ambiguity VUCA  
  13. 13. V -Value participants & places U - Understanding C - Creativity - Collaboration - Caution A - Agility & Action VUCA  Anna  Pollock  
  14. 14. ...But these concepts are too big for *me* Awe  inspiring!    !  
  15. 15. The  journey  of  1,000  miles  begins  with  a  single  ...  tweet?    
  16. 16.   Creating better places to live in, and better places to visit. #ResponsibleTravel  
  17. 17. Niche  tourism    Eco-­‐tourism  Safari  travel  Food  tourism  Pro-­‐poor  tourism  Not!    Rather,  it’s  a  way  of  life    
  18. 18.                      Sustainable  tourism    Not!      (Green-­‐washing!)  
  19. 19. How  can  i  do  it?    Responsible  travel  Learn  Adopt    Implement    Monitor    Share  LAIMS  
  20. 20. How  can  i  do  it?    Responsible  travel  Learn  Environmental  impact  Social  impact  Economic  impact  LAIMS  
  21. 21. How  can  i  do  it?    Responsible  travel  Adopt  My  responsibility?  My  impacts?    Write  em  down  LAIMS  
  22. 22. How  can  i  do  it?    Responsible  travel  Implement  Baby  steps    Grow  the  process    Full  steam    LAIMS  
  23. 23. How  can  i  do  it?    Responsible  travel    Monitor    Diarise  you  Diarise  me  LAIMS  
  24. 24. How  can  i  do  it?    Responsible  travel  Share  Bragging  rights  Educate  Social  web  LAIMS  
  25. 25. Accredita9on  =  sales?    The  research  is  inconclusive    
  26. 26. Do  host  communi9es  respond  to  RT?    Yes.  Yes.  Yes.  Yes.  Yes.  Yes.  Yes.  Yes  Yes
  27. 27. Do  travellers  respond  to  RT?    Yes.  Yes.  Yes.  Yes.  Yes.  Yes.  Yes.  Yes  Yes
  28. 28. “You  don’t  have  tourists  in  your  house.  You  have  visitors.”  –  Hugo  Antonio  San9ago.  Oaxaca,  Mexico    
  29. 29. JustRTit!      #ResponsibleTourism  #ResponsibleTravel    
  30. 30. JustRTit!    Mar$n  Hatchuel    www.thistourismweek.co.za  -­‐  @ThisTourismWeek  Ron  Mader    www.planeta.com  -­‐  @RonMader    Photos  Henna Hands Gveret Tered Chinese beggers Mail Online Casa de Josefina Lòpez Ron Mader    
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