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Mossel Bay Trav Fest 2013

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We think Mossel Bay's first Travel Festival (18-20 October) - affiliated to the New York Travel Festival - was a fine success. …

We think Mossel Bay's first Travel Festival (18-20 October) - affiliated to the New York Travel Festival - was a fine success.

For a wrap-up, please visit http://bit.ly/1bUfY2G

There's more about Mossel Bay at http://www.visitmosselbay.co.za/

Published in: Social Media, Travel
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  • 1. www.bit.ly/MBTFest
  • 2. The  Mossel  Bay  Travel  Fes/val  is  an  online   and  real  world  celebra/on  of  the  experience   of  being  in  Mossel  Bay  –  for  locals  and  visitors  alike.     It’s  also  a  celebra/on  of  travel  in  general  
  • 3. New  York      Mossel  Bay   #NYTravFest       #MBTravFest    
  • 4. Aims   On  line:   •  Share  Mossel  Bay  (live  streaming;  TwiIer;  Facebook)   •  Awareness  (first  #MosselBay  then  #MBTravFest)   Real  World:     •  Networking  opportuni/es   •  Showcase  Mossel  Bay  in  context    (Mossel  Bay  –  Southern  Cape  –   Western  Cape  Province  –  South  Africa)    
  • 5. Targets:   Travel  trade  (hosted  buyers)   Tourism  industry   Travellers    
  • 6. Minister’s  Tourism  Plenary   •  Status  of  the  Western  Cape’s  tourism  industry  –   Alan  Winde,  MEC  for  Finance  Economic   Development  and  Tourism   •  The  New  York  Travel  Fes/val  –  Roni  Weiss     •  Dealing  with  brand  damage  and  rebuilding  a   brand  image  –  Judy  Lain,  Wesgro   •  Responsible  tourism  –  Bekithemba  Langalibalele,   Na/onal  Department  of  Tourism   •  Introduc/on  to  the  Tourism  Union  of  South   Africa–  Joleen  Du  Plessis     www.bit.ly/MBYTube     Day  1:  A  day  of  Discussion   Garden  Court  Mossel  Bay    
  • 7. AYernoon  breakaway  sessions   •  Jazz  Kuschke  photojournalist:  Making  the  most  of  your  holiday  photos.     •  How  the  tourism  industry  can  access  the  German  Market  with  Michael  Frauen,   pearlsofafrica.de     •  Dr.  Peter  Nilssen  –  Our  Origins:  the  significance  of  the  archaeology  of  Mossel  Bay   and  the  Pinnacle  Point  Caves   www.bit.ly/MBYTube     Day  1:  A  day  of  Discussion   Garden  Court  Mossel  Bay    
  • 8. Cheese  and  wine  show   Protea  Hotel  Mossel  Bay   •  Local  products     Day  1:  A  day  of  Discussion   Garden  Court  Mossel  Bay    
  • 9. Day  2:  A  day  of  Exhibi/ons     Mari/me  Museum  &  field  garden,  Dias  Museum  Complex    
  • 10. Product  Presenta/ons     Lecture  room  of  The  Granary,  Dias  Museum  Complex   •  NightsBridge  and  Ac/vityBridge  –  the  South   African  real-­‐/me  on-­‐line  reserva/ons  system  for   small  accommoda/on  providers  and  aIrac/ons   and  adventures  companies   •  ChainStay  –  anew  web  site  for  mountain  bikers   and  tourism  products  that  offer  or  support   mountain  biking  –  Alewijn  Dippinaar     •  Bonniedale  Holiday  Farm  –  Nico  Hesterman   •  The  giant  horses  at  Outeniqua  Moon  Percheron   Stud  –  Chris/ne  WaI   •  Big  Tree  Marke/ng’s  tourism  products  –  Lindsey   Gibaud   •  Jeremy  van  Wyk  –  Cultural  tours  in  Mossel  Bay   •  A  Thousand  Sensa/ons  –  a  new  package  that   explores  the  Big  5  of  spor/ng  adventure  in  the   Garden  Route  -­‐  Alewijn  Dippinaar   www.bit.ly/MBYTube     Day  2:  A  day  of  Exhibi/ons     Mari/me  Museum  &  field  garden,  Dias  Museum  Complex    
  • 11. Point  of  Human  Origins  Experience,  Pinnacle  Point     Day  3:  A  day  of  Travelling   Mossel  Bay    
  • 12. Pinnacle  Point  Golf  Club   18  holes  +  shared  cart  +  halfway  house   R  380.00  (40%  discount)     Special  Offers    
  • 13. “Overall,  it  worked  very  well  in  line  with  what   we  did  in  New  York”       Reasons  people  found  it  interes/ng  and  different,  which  was  the  whole  point:   •  Having  conversa/ons   •  Using  a  ‘working’  space  with  character  (Dias  Museum  Complex)   •  Strong  social  media       -­‐  Roni  Weiss     Successes  
  • 14. In-­‐depth  discussions   Product  presenta/ons   Presence  on  the  social  web   Live  streaming   Exhibitor  mix     Cheese  and  wine  show   Educa/on  of  hosted  buyers   “We  really  fell  in  love  with     Mossel  Bay”   -­‐  Lindsey  Gibaud  (Big  Tree  Marke/ng)   Highlights  
  • 15. Eden  Express   Die  Burger   Weekend  Argus   Print  Media  
  • 16. •  We  failed  to  allow  /me  to  introduce  our  guests  to  Mossel  Bay  before  the  Fes/val   began.  (1/2  day  orienta/on  tour?)   Scheduling:   Live  streaming   •  Sound:  we  need  direct  feed  from  speakers  (or  mics)  to  broadcas/ng  computer   •  Video:  there’s  too  much  contrast  between  lit  and  unlit  areas  of  the  room  (ask   camera  operators  to  focus  only  on  the  presenta/on  screens)     Exhibi/ons   •  Aisles  between  exhibitor’s  tables  were  too  narrow   •  We  failed  to  consider  the  rugby  –  exhibitors  and  public  leY  earlier  than  expected   •  Announcements  via  the  PA  may  have  been  disrup/ve       Oops   Disappointment!   •  We  sent  invita/ons  to  hosted  buyers  too  close  to  departure  date     •  We  scheduled  the  presenta/on  by  the  organiser  of  the  hosted  buyers  tour,   Lindsey  Gibaud  of  Big  Tree  Marke/ng,  directly  aYer  lunch  on  Day  2,  but  made   aIendance  at  the  presenta/on  compulsory  for  hosted  buyers.  The  lunch  was  held   off-­‐site.  This  meant  the  buyers  didn’t  have  enough  /me  to  eat!   •  Lawyer  leY  us  too  liIle  /me  to  apply  for  a  license  to  sell  liquor  at  the  Exhibi/ons   Wind!  The  cruise  ship  Amadea  couldn’t  disembark  her  passengers  L       Introduc/ons:  
  • 17. Day  1:  Discussions   •  More  interac/ons  (on  line  &  real  world)   •  Live  stream  presenta/ons  from  around  the  world   •  Increase  size  (and  possibly  dura/on)  of  the  cheese  and  wine  event,  and   invite  public  par/cipa/on     Day  2:  Exhibi/ons   •  More  exhibitors     •  Packages  and  special  offers  for  sale  to  the  public   •  Live  streaming  from  the  exhibi/on  floor  to  introduce  tourism  products   (short  interviews  with  product  owners  –  streamed  via  tablets?)   Day  3:  Travelling   •  A  wide  selec/on  of  tours  of  Mossel  Bay   •  Voorkamer  Museums   •  Public  par/cipa/on     Wish  list    
  • 18. Social  web:   •  Voluntwee/sm  (people  Twee/ng  and  sharing  their  experiences  of  Mossel   Bay  during  the  Fes/val)   •  Travel  Chats  via  Google+  Hangouts  (We  answer  ques/ons  from  people   around  the  world:  e.g..  “How  long  is  the  flight  from  Jozi  to  George?”)     General:   •  •  •  •  Special  offers  in  local  restaurants  throughout  the  Fes/val   Dress  the  town,  shops,  restaurants,  etc.   Partner  with  the  proposed  Johannesburg  Travel  Fes/val     Increased  marke/ng  budget     Wish  list    
  • 19. Roni  Weiss’s  tour  of  South  Africa   •  •  •  •  •  •  •  Wesgro   Susanne  Faussner-­‐Ringer,  Greenways  Hotel,  Cape  Town   Winchester  Mansions  Hotel,  Cape  Town   Linkside2  Guest  House,  Mossel  Bay   Turnberry  Bou/que  Hotel,  Oudtshoorn   Oudtshoorn  Tourism   South  African  Tourism:  Jan  HuIon,  Abby  Swartz,  Meruschka  Govender  (@MzansiGirl)   Lucky  draw  prizes   •  •  •  •  Oystercatcher  Trail  (Grand  prize)   Point  of  Human  Origins  Experience   Garden  Route  Casino   3  Colours  Blue  Guesthouse     Mossel  Bay  Travel  Fes/val   •  Organisers,  exhibitors,  par/cipants,  sponsors   •  Full  list:  www.bit.ly/MBThks         Thank  you    
  • 20. Mossel  Bay  Travel  Fes/val   26  –  28  September  2014  

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