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Towards enactment in management learning


Presentation on enactment in management learning delivered at EABIS experiential learning congress

Presentation on enactment in management learning delivered at EABIS experiential learning congress

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  • 1. Dr Martin Rich
    Professor Clive Holtham
    Towards enactment in management learning: balancing rational and intuitive approaches
  • 2. One of our challenges…
    … was to use the city where we were based to facilitate management education
  • 3. Enactment is like PechaKucha
    Or performing in an orchestra
    Or managing in real life
    Because you need to keep up with the pace
  • 4. London as a creative hub
  • 5. Enactive learning for MBAs
    From Business mastery
    To Business mystery!
  • 6. Lectures have been around for a long time
    Michael Faraday lecturing in 1856
    © Whipple museum, Cambridge
    (educational use of image permitted)
  • 7. And are still the core of much student experience
    Clive Holtham leading a seminar at the Whitechapel Art Gallery, 2008
  • 8. But you could argue that lectures only address one side of the brain
    Left brain/rational
    Right brain/intuitive
  • 9. Ideas behind the business mystery:
    Students ‘own’ the learning process
    Learning by exploring
  • 10. Combining art with management
    Not always knowing where the next class will take place
  • 11. Need to produce something at the end of the course
  • 12. Themes (influenced by Roger Putzel)
    Students’ ownership
  • 13. Constructivist
    And nottransmissive
  • 14. Practice of management – dérive for first year undergraduate students
    Guy Debord – picture from
  • 15. Groups of students are assigned a City institution
  • 16. Part of their transition to being students and being in London
  • 17. Involvement + novelty = learning
  • 18.
  • 19.
  • 20. Media credits
    Used under creative commons licences
    Bach Brandenburg concerto number 5, 3rd movement by Advent chamber orchestra from
    ‘Gherkin’ by Jim Linwood
    Tower Bridge by Jonathan Herbert
    Routemaster bus by Roger Marks
    Canterbury labyrinth by Nick Sarebi
    Whitechapel art gallery by John Keogh
    Globe Theatre by Neil Willsey
    Royal Festival Hall by Olivier Bruchez
    Left brain/right brain cartoon by vaXzine
    Lloyds of London by Sam Newman
    St Paul’s Cathedral by DavideSimonetti
    1775 world map from