Social Media Monitoring

A New Paradigm in Brand Management: Social Media Monitoring Understanding and responding to conversations about brands, reputation and end-user opinion in Social Media Prepared by Techrigy Inc.

Do you know what they’re saying about your brand…your reputation…your competition :
Across the blogosphere?
In wikis?
In online video?
In forums and social networks?
On microblogs like Twitter?
Throughout the social media universe?

What is Social Media ?
User-generated content: blogs, wikis, Twitter, video and photo-sharing, forums, social networks…
A one-to-many conversation outside of traditional media
Grassroots and unregulated
Extremely fast-moving and fluid
The fastest growing sector of the Internet: traffic, users, time spent and information-sharing

Social Media Monitoring lets you see what they’re saying:
Discover conversations in real time
Understand positive/negative opinion (sentiment analysis)
Know gender, age and location
Watch trends develop
Drill down to the individual influencer

Social Media Analysis tells us what it means:
Who’s talking about your brand…and why?
What are they saying?
How influential are they?
How fast is the word spreading?
How can you take advantage of it?

How Social Media Monitoring Works:
Keyword-based discovery: Your brands, products, people, competitors and more
Rules are set to sort and refine results
Real time searches can be run at any interval and results delivered via email and RSS
Flexible reporting tools allow you to drill down to specific sites and conversations
Once discovered, you can engage the participants

View Results in a Dashboard:
Quick overview of activity
Identify spikes in the conversation
Activity in Top 100 and Top 1000 Blogs
Demographic overview

Understand Sentiment and Demographics
Estimation of positive/negative responses
Gender
Age
Geo-location with mapping

Identify and Communicate with Influencers
All reponses are ranked by influence
Drill-down takes to you stats, rankings, inbound links
See actual keywords in the context they appeared
Reach out to the user

Compare Over Time and Across Categories
Charting options offer extensive analysis, instantly
Compare with competitors, compare timeframes, sort and compare with rules and categories
View tag clouds, themes, trends
Sort and save results

Generate Reports and Share Intelligence
Automated report generation and distribution via email and RSS
Drill down to individual results and details
Copy and paste results into presentations
Multiple Save As options

The Value Proposition:
Knowledge is power
Protect and enhance brand equity
Manage reputation: risk, rumors and emerging opinion
Identify new markets and emerging competition
Target social media influencers with viral campaigns

Understand the conversation… because it may be about your brand.

SM2: Providing Visibility Into Social Media
Want to know more?
Call us at 585-586-0160
Email us at info@techrigy.com
Visit us at www.techrigy.com
Join us at http://conversation.techrigy.com

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Social Media Monitoring

by Martin Edic on Jul 11, 2008

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Social Media Monitoring — Presentation Transcript