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Scaled in mail best practices

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  • 1. InMail Best PracticesLinkedIn Recruiter Professional Services Exclusive Talent SolutionsLinkedIn Confidential ©2013 All Rights Reserved
  • 2. Agenda Engaging Passive Talent InMail Best Practices Tracking your Response Rate Live Demo Colleen Carr Recruitment Product Consultant LinkedIn | Internet | Greater Chicago Connections: 500+| Recommendations: 22 Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 3. Truly global. Ever-growing. 200M+ members +4M / month, 2 new members / second CAN: 7m+ EU: 39m+ IND: 18m+ USA: 74m+ BRZ: 11m+ AUS: 3m+LinkedIn Supported Languages (19): Czech, Danish, Dutch, English, French, German, Indonesian, Italian, Japanese,Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish. Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 4. POLL ……30%What % of LinkedIn.com members are considered .…..80% Passive Talent? .…..50% Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 5. Fundamental DifferencesActive vs. Passive Candidates Active Candidates Passive Leads Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 6. Tips to Engage Passive TalentTips from LinkedIn Recruiter Customers Source for success – Connect with internal managers – Think out of the box Make a great first impression Build meaningful connections Think long-term with your relationships Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 7. POLLWhat % of LinkedIn.com members say they’d be open to receiving communication from a Recruiter? Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 8. Contact Preference - LinkedIn 95%! Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 9. What’s wrong with this InMail? Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 10. What’s wrong with this InMail? Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 11. Instead… Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 12. InMail Best PracticesSell the conversation, not the job! Avoid “Job or Career Opportunity” as first two words of subject line Start a conversation Personalize the message Keep it short and sweet Offer next steps Ask for referrals LinkedIn is not a job board! Avoid: – Cutting and pasting job description or link to a job post – Directing passive candidates to look at a job and send you a resume Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 13. Tracking Response RatesTalent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 14. POLL  You know your most recent InMail response rate or have tracked in the past  You have never checked your InMail response rateTalent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 15. LinkedIn Reports Controlled by your Administrator Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 16. LinkedIn Reports By date(s), seat holder Download details Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 17. Let’s go live! Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 18. POLLThe next time I write an InMail I will… Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
  • 19. Questions? Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved