DIGITAL DNA
                              how technology and new economic
                                    forces are c...
WE ARE LIVING IN
EXCITING TIMES
...AND THIS
  INTERNET
     THING
“There is only one time in the history of
each planet when its inhabitants first
wire up its innumerable parts to make
one...
What about
the
image by rutty on flickr.com




It is fueled by
  technology
image by rutty on flickr.com


change is fueled by



           It is fueled by
             technology
              and ...
Technology Change
Change




                Social Change

                Business Change

                Political Cha...
A R E YO U R E A DY ?
image by joel on flickr.com
Pre 1990:
  People are                 not connected
  1990:
  Connecting                 People to Information
  2000:
  ...
image by chewie2008 on flickr.com
what does this mean?

                       image by chewie2008 on flickr.com
new products




what does this mean?

                       image by chewie2008 on flickr.com
new products

                         new business models




what does this mean?

                       image by chewi...
new products

                             new business models

                       new competitive advantages




what...
new products

                             new business models

                       new competitive advantages

       ...
new products

                             new business models

                       new competitive advantages

       ...
new products

                             new business models

                       new competitive advantages

       ...
do not focus on the digital
as a technology - focus on
the opportunities and effects
                   image by chewie200...
image by yushimoto_02 on flickr.com
image by yushimoto_02 on flickr.com




DIGITAL
 DNA
image by yushimoto_02 on flickr.com



     digitalization
                           globalization



democratization

   ...
image by julian- on flickr.com
image by julian- on flickr.com




DIGITALIZATION
Clock Speed            Transistor Count
CPU Speed




     1970   1975   1980   1985   1990   1995   2000   2005   2010
$1
$1   $ 0.1
$1   $ 0.1   $ 0.0001
$1     $ 0.1     $ 0.0001   -$?


         Production Cost


0
the size of a firm is based on
transaction and
collaboration costs




                       image by losciale.com
the size of a firm is based on
transaction and
collaboration costs
                       averag
                         ...
for a long time digital has not
changed things, but now we
will see a new generation of
digital effecting our everyday
liv...
make the product
more than it is
make the product
more than it is
make the product
more than it is
GLOBALIZATION
Value



                                        Cost
Dollars




          Number of Connected Devices
if we only had one country...

what laws would we have?
which language would we speak?
what currency would we use?
question:

is geography the best
platform to build a
country on?
image by Marc Shandro on flickr.com
image by Marc Shandro on flickr.com




      DEMOCRATIZATION
Old school marketing:
We accepted things because
we didn´t have a choice
Old school marketing:
We accepted things because
we didn´t have a choice
          - Information asymmetry
          - Pow...
Pixels

                                                               Storage



                                        ...
Users experience technology
democratization which give them
the power over:
                 TOOL
                      S
...
TIME
TOOLS
INFORMATION
MEDIA
broadcasting:
“the more they spend
the less it works - the less
it works the more they
spend”
Seth Godin - Permission Mark...
the new generation of
marketing is all about
understanding and
respecting the power
of the user
the new generation of
marketing is all about
understanding and
respecting the power
of the user
if you put helping the user
at any time first.

even if you don’t feel that
you will benefit from it.

you will.
image by Pieter Musterd on flickr.com
SOCIALIZATION



         image by Pieter Musterd on flickr.com
Number of users (N)
N
                      2 -N-1




                      N(N-1)/2




                         N
Number of users (N)
?
“A brand is a collective
perception in the
minds of consumers”
Faris Yakob




                      image by adbusters.org
BUILDING
  BUSINESS
   OUT OF
DIGITAL DNA
 MATERIAL?
DIGITALIZATION                 GLOBALIZATION




                    BUILDING
                    BUSINESS
               ...
the key to build
sucessfull business
by digital DNA
material?
the key to build
sucessfull business
by digital DNA
material?
          Efficiency
       Transparency
        Conversatio...
Efficiency
Build digital solutions
that give users time
instead of robbing their
time. Set users free.
Make them efficient.
Transparency
Help users to seek and
share information on
everything and
everybody. Deliver
valuable information in
the rig...
Conversation
Conduct a positive and
helpful dialogue with
the outside world. Listen
closely and speak in a
natural human t...
Desirability
Make products and
services smarter, easier,
fun, innovative and
attractively designed.
Be the one that people...
FUTURE
                          BUSINESS
                           MODEL

             DIGITALIZATION           DIGITALI...
image by johnniecraig.wordpress.com
THANK YOU
martin.deinoff@creuna.com
@martindeinoff
+46 733 113 172


or just Google me... ;)




image by johnniecraig.wor...
Digital DNA
Digital DNA
Digital DNA
Digital DNA
Digital DNA
Digital DNA
Digital DNA
Upcoming SlideShare
Loading in...5
×

Digital DNA

1,508

Published on

How new economic forces shape the competitive landscape.

The laws of Moore and Metcalf have changed our world at its core. Deregularization, digitalization, globalization and socialization supersede what we learned at school. This presentation shows why copies can be better than originals, why giving away is sometimes is better than getting paid, why small is often better than big and why companies are no longer in control. You will also see why you should care about all these tendencies of the digital age in order to keep your bottom-line black.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,508
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
76
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Digital DNA

  1. 1. DIGITAL DNA how technology and new economic forces are changing business Martin Deinoff +46 733 113 172 www.twitter.com/martindeinoff image by liber on flickr.com
  2. 2. WE ARE LIVING IN EXCITING TIMES
  3. 3. ...AND THIS INTERNET THING
  4. 4. “There is only one time in the history of each planet when its inhabitants first wire up its innumerable parts to make one large Machine. Later that Machine may run faster, but there is only one time when it is born. You and I are alive at this moment” Kevin Kelly, Wired Magazine
  5. 5. What about the
  6. 6. image by rutty on flickr.com It is fueled by technology
  7. 7. image by rutty on flickr.com change is fueled by It is fueled by technology and to see the a is often difficult
  8. 8. Technology Change Change Social Change Business Change Political Change Time
  9. 9. A R E YO U R E A DY ?
  10. 10. image by joel on flickr.com
  11. 11. Pre 1990: People are not connected 1990: Connecting People to Information 2000: Connecting People to People 2010: Everything is connected image by joel on flickr.com
  12. 12. image by chewie2008 on flickr.com
  13. 13. what does this mean? image by chewie2008 on flickr.com
  14. 14. new products what does this mean? image by chewie2008 on flickr.com
  15. 15. new products new business models what does this mean? image by chewie2008 on flickr.com
  16. 16. new products new business models new competitive advantages what does this mean? image by chewie2008 on flickr.com
  17. 17. new products new business models new competitive advantages new brand development what does this mean? image by chewie2008 on flickr.com
  18. 18. new products new business models new competitive advantages new brand development new competitors what does this mean? image by chewie2008 on flickr.com
  19. 19. new products new business models new competitive advantages new brand development new competitors new markets what does this mean? image by chewie2008 on flickr.com
  20. 20. do not focus on the digital as a technology - focus on the opportunities and effects image by chewie2008 on flickr.com
  21. 21. image by yushimoto_02 on flickr.com
  22. 22. image by yushimoto_02 on flickr.com DIGITAL DNA
  23. 23. image by yushimoto_02 on flickr.com digitalization globalization democratization socialization
  24. 24. image by julian- on flickr.com
  25. 25. image by julian- on flickr.com DIGITALIZATION
  26. 26. Clock Speed Transistor Count CPU Speed 1970 1975 1980 1985 1990 1995 2000 2005 2010
  27. 27. $1
  28. 28. $1 $ 0.1
  29. 29. $1 $ 0.1 $ 0.0001
  30. 30. $1 $ 0.1 $ 0.0001 -$? Production Cost 0
  31. 31. the size of a firm is based on transaction and collaboration costs image by losciale.com
  32. 32. the size of a firm is based on transaction and collaboration costs averag e size is down 80% image by losciale.com
  33. 33. for a long time digital has not changed things, but now we will see a new generation of digital effecting our everyday lives
  34. 34. make the product more than it is
  35. 35. make the product more than it is
  36. 36. make the product more than it is
  37. 37. GLOBALIZATION
  38. 38. Value Cost Dollars Number of Connected Devices
  39. 39. if we only had one country... what laws would we have? which language would we speak? what currency would we use?
  40. 40. question: is geography the best platform to build a country on?
  41. 41. image by Marc Shandro on flickr.com
  42. 42. image by Marc Shandro on flickr.com DEMOCRATIZATION
  43. 43. Old school marketing: We accepted things because we didn´t have a choice
  44. 44. Old school marketing: We accepted things because we didn´t have a choice - Information asymmetry - Power over media & tools - Communication obstacles
  45. 45. Pixels Storage Bandwidth 1970 1975 1980 1985 1990 1995 2000 2005 2010
  46. 46. Users experience technology democratization which give them the power over: TOOL S T IME IO N MAT F O R MEDIA IN
  47. 47. TIME
  48. 48. TOOLS
  49. 49. INFORMATION
  50. 50. MEDIA
  51. 51. broadcasting: “the more they spend the less it works - the less it works the more they spend” Seth Godin - Permission Marketing
  52. 52. the new generation of marketing is all about understanding and respecting the power of the user
  53. 53. the new generation of marketing is all about understanding and respecting the power of the user
  54. 54. if you put helping the user at any time first. even if you don’t feel that you will benefit from it. you will.
  55. 55. image by Pieter Musterd on flickr.com
  56. 56. SOCIALIZATION image by Pieter Musterd on flickr.com
  57. 57. Number of users (N)
  58. 58. N 2 -N-1 N(N-1)/2 N Number of users (N)
  59. 59. ?
  60. 60. “A brand is a collective perception in the minds of consumers” Faris Yakob image by adbusters.org
  61. 61. BUILDING BUSINESS OUT OF DIGITAL DNA MATERIAL?
  62. 62. DIGITALIZATION GLOBALIZATION BUILDING BUSINESS OUT OF DIGITAL DNA MATERIAL? DEMOCRATIZATION SOCIALIZATION
  63. 63. the key to build sucessfull business by digital DNA material?
  64. 64. the key to build sucessfull business by digital DNA material? Efficiency Transparency Conversation Desirability
  65. 65. Efficiency Build digital solutions that give users time instead of robbing their time. Set users free. Make them efficient.
  66. 66. Transparency Help users to seek and share information on everything and everybody. Deliver valuable information in the right context, and stand stronger in a transparent world.
  67. 67. Conversation Conduct a positive and helpful dialogue with the outside world. Listen closely and speak in a natural human tone. You will obtain greater value and social status.
  68. 68. Desirability Make products and services smarter, easier, fun, innovative and attractively designed. Be the one that people will want to own, use and share.
  69. 69. FUTURE BUSINESS MODEL DIGITALIZATION DIGITALIZATION GLOBALIZATION GLOBALIZATION DEMOCRATIZATION DEMOCRATIZATION SOCIALIZATION SOCIALIZATION FUTURE FUTURE FUTURE PEOPLE BRAND PRODUCTS AND POSITION AND PROCESSES SERVICES DIGITALIZATION DIGITALIZATION GLOBALIZATION GLOBALIZATION DEMOCRATIZATION DEMOCRATIZATION SOCIALIZATION SOCIALIZATION FUTURE MARKETING AND SALES
  70. 70. image by johnniecraig.wordpress.com
  71. 71. THANK YOU martin.deinoff@creuna.com @martindeinoff +46 733 113 172 or just Google me... ;) image by johnniecraig.wordpress.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×