Digital DNA
Upcoming SlideShare
Loading in...5
×
 

Digital DNA

on

  • 1,984 views

How new economic forces shape the competitive landscape. ...

How new economic forces shape the competitive landscape.

The laws of Moore and Metcalf have changed our world at its core. Deregularization, digitalization, globalization and socialization supersede what we learned at school. This presentation shows why copies can be better than originals, why giving away is sometimes is better than getting paid, why small is often better than big and why companies are no longer in control. You will also see why you should care about all these tendencies of the digital age in order to keep your bottom-line black.

Statistics

Views

Total Views
1,984
Views on SlideShare
1,678
Embed Views
306

Actions

Likes
1
Downloads
72
Comments
0

12 Embeds 306

http://www.creuna.dk 89
http://accessibility_checker.siteimprove.com 74
http://www.creuna.no 58
http://creuna.dk.demo.creuna.net 31
http://www.slideshare.net 27
http://creuna.no.demo.creuna.net 13
http://creuna.dk.local.creuna.net 4
http://video.creuna.dk 4
http://no.cweb_stage.co.int 2
http://dk.cweb_stage.co.int 2
http://creuna.dk.demo.cs.local 1
http://www.creuna.dk.creuna.net 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Digital DNA Digital DNA Presentation Transcript

  • DIGITAL DNA how technology and new economic forces are changing business Martin Deinoff +46 733 113 172 www.twitter.com/martindeinoff image by liber on flickr.com
  • WE ARE LIVING IN EXCITING TIMES
  • ...AND THIS INTERNET THING
  • “There is only one time in the history of each planet when its inhabitants first wire up its innumerable parts to make one large Machine. Later that Machine may run faster, but there is only one time when it is born. You and I are alive at this moment” Kevin Kelly, Wired Magazine
  • What about the
  • image by rutty on flickr.com It is fueled by technology
  • image by rutty on flickr.com change is fueled by It is fueled by technology and to see the a is often difficult
  • Technology Change Change Social Change Business Change Political Change Time
  • A R E YO U R E A DY ?
  • image by joel on flickr.com
  • Pre 1990: People are not connected 1990: Connecting People to Information 2000: Connecting People to People 2010: Everything is connected image by joel on flickr.com
  • image by chewie2008 on flickr.com
  • what does this mean? image by chewie2008 on flickr.com
  • new products what does this mean? image by chewie2008 on flickr.com
  • new products new business models what does this mean? image by chewie2008 on flickr.com
  • new products new business models new competitive advantages what does this mean? image by chewie2008 on flickr.com
  • new products new business models new competitive advantages new brand development what does this mean? image by chewie2008 on flickr.com
  • new products new business models new competitive advantages new brand development new competitors what does this mean? image by chewie2008 on flickr.com
  • new products new business models new competitive advantages new brand development new competitors new markets what does this mean? image by chewie2008 on flickr.com
  • do not focus on the digital as a technology - focus on the opportunities and effects image by chewie2008 on flickr.com
  • image by yushimoto_02 on flickr.com
  • image by yushimoto_02 on flickr.com DIGITAL DNA
  • image by yushimoto_02 on flickr.com digitalization globalization democratization socialization
  • image by julian- on flickr.com
  • image by julian- on flickr.com DIGITALIZATION
  • Clock Speed Transistor Count CPU Speed 1970 1975 1980 1985 1990 1995 2000 2005 2010
  • $1
  • $1 $ 0.1
  • $1 $ 0.1 $ 0.0001
  • $1 $ 0.1 $ 0.0001 -$? Production Cost 0
  • the size of a firm is based on transaction and collaboration costs image by losciale.com
  • the size of a firm is based on transaction and collaboration costs averag e size is down 80% image by losciale.com
  • for a long time digital has not changed things, but now we will see a new generation of digital effecting our everyday lives
  • make the product more than it is
  • make the product more than it is
  • make the product more than it is
  • GLOBALIZATION
  • Value Cost Dollars Number of Connected Devices
  • if we only had one country... what laws would we have? which language would we speak? what currency would we use?
  • question: is geography the best platform to build a country on?
  • image by Marc Shandro on flickr.com
  • image by Marc Shandro on flickr.com DEMOCRATIZATION
  • Old school marketing: We accepted things because we didn´t have a choice
  • Old school marketing: We accepted things because we didn´t have a choice - Information asymmetry - Power over media & tools - Communication obstacles
  • Pixels Storage Bandwidth 1970 1975 1980 1985 1990 1995 2000 2005 2010
  • Users experience technology democratization which give them the power over: TOOL S T IME IO N MAT F O R MEDIA IN
  • TIME
  • TOOLS
  • INFORMATION
  • MEDIA
  • broadcasting: “the more they spend the less it works - the less it works the more they spend” Seth Godin - Permission Marketing
  • the new generation of marketing is all about understanding and respecting the power of the user
  • the new generation of marketing is all about understanding and respecting the power of the user
  • if you put helping the user at any time first. even if you don’t feel that you will benefit from it. you will.
  • image by Pieter Musterd on flickr.com
  • SOCIALIZATION image by Pieter Musterd on flickr.com
  • Number of users (N)
  • N 2 -N-1 N(N-1)/2 N Number of users (N)
  • ?
  • “A brand is a collective perception in the minds of consumers” Faris Yakob image by adbusters.org
  • BUILDING BUSINESS OUT OF DIGITAL DNA MATERIAL?
  • DIGITALIZATION GLOBALIZATION BUILDING BUSINESS OUT OF DIGITAL DNA MATERIAL? DEMOCRATIZATION SOCIALIZATION
  • the key to build sucessfull business by digital DNA material?
  • the key to build sucessfull business by digital DNA material? Efficiency Transparency Conversation Desirability
  • Efficiency Build digital solutions that give users time instead of robbing their time. Set users free. Make them efficient.
  • Transparency Help users to seek and share information on everything and everybody. Deliver valuable information in the right context, and stand stronger in a transparent world.
  • Conversation Conduct a positive and helpful dialogue with the outside world. Listen closely and speak in a natural human tone. You will obtain greater value and social status.
  • Desirability Make products and services smarter, easier, fun, innovative and attractively designed. Be the one that people will want to own, use and share.
  • FUTURE BUSINESS MODEL DIGITALIZATION DIGITALIZATION GLOBALIZATION GLOBALIZATION DEMOCRATIZATION DEMOCRATIZATION SOCIALIZATION SOCIALIZATION FUTURE FUTURE FUTURE PEOPLE BRAND PRODUCTS AND POSITION AND PROCESSES SERVICES DIGITALIZATION DIGITALIZATION GLOBALIZATION GLOBALIZATION DEMOCRATIZATION DEMOCRATIZATION SOCIALIZATION SOCIALIZATION FUTURE MARKETING AND SALES
  • image by johnniecraig.wordpress.com
  • THANK YOU martin.deinoff@creuna.com @martindeinoff +46 733 113 172 or just Google me... ;) image by johnniecraig.wordpress.com