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Digital Marketing Course – Spring 2012
City University London
Eden
Garden
Wedding Venue
Sylkia J. Cartagena
Michail Chatzakis
Dominika Erazmus
Ellen Gourmand
Kinga Kowenicka
Despoina Spanou
Description
Our wedding venue offers the opportunity to celebrate and enjoy a magnificent wedding,
but without all the work that it usually takes.
We will offer wedding packages that include:
•Wedding coordinator to manage all RSVP
•Design and production of all stationery: invitations, table settings, etc
•Pre arranged menu, flowers, and decoration
•Music (bride and groom just have to select among the music library). Option to live
music with partner musicians.
•Transportation of guests from venue to partner hotels
Our added value is that the couple do not have to spend time choosing menus, music,
stationery, flowers, etc. Everything is already tastefully designed.
Eden
Garden
Introduction
Target Market
Couples who are planning to get married.
Who work a lot of hours per week, travel often, have a very full agenda, and do not have the
time to plan and organize a wedding.
These people tend to read the news and look for magazine articles in the web. They also are
often subscribed to newsletters of companies of their interest, so the information gets to
them. (So this is our big window to reach them!)
They only have to decide on one of the three different packages available, depending on
their budgets.
Heavenly Dreams - luxury wedding
Field of Dreams - middle budget wedding
Smart Dreams - wedding on a budget
Eden
Garden
Target Market
Eden
Garden
www.edengardenweddings.co.uk
All of our advertising, will be aimed to get editorials including a mention of the
website. Editorials have a higher value and credibility than ads.
Offline: Advertising in Wedding Magazines
Eden
Garden
Marketing Plan
Top 100 Wedding Venues in UK
Eden
Garden
Online Advertising
Advertising and partnership with Wedding Websites & Blogs
To Get Editorials and mentions with link to our website
The text links to
the venue’s
webpage.
Advertising in Online Newspapers:
and trying to do some smart timing! 
Eden
Garden
Online Advertising
Cobranding by offering a Wedding Giveaway.
The contest can be partnered with an online magazine, so we get:
Eden
Garden
CoBranding
•An editorial in their website
•A newsletter sent to their database
announcing the contest, and the
venue
•The database of the people who
enroll in the contest, so we have
their profile and email contact.
Participation form, asks for contact information
in order to build a targeted database.
Eden
Garden
Permission Marketing
Getting in Online Wedding Venues Lists
When typing “wedding venues” in Google, this is what we get:
How to get
in here, with
these guys?
Eden
Garden
Search Engine Optimization
The same with second rank on the list:
Getting in Online Wedding Venues Lists
Eden
Garden
Search Engine Optimization
We pay a yearly fee. Is worth it
considering the ranking of the
site on the list:
Wedding photos and images on our website to catch up Google Images traffic.
Particular attention will be made to name and describe the images.
Eden
Garden
Search Engine Optimization
This photo in our website:
Catch up Google images traffic
(2nd place for « wedding dress »):
Both our web’s metadata and text must include the terms:
Eden
Garden
Metadata and Key Phrases
wedding venues
affordable wedding venue
wedding venue price
list of wedding receptions
cheap wedding venues…
Eden
Garden
Social Media
Facebook Page
Eden
Garden
Social Media
Targeted Ads
Eden
Garden
YouTube
Didactic wedding videos on Youtube
For example: a video suggesting the best (or worst) wedding songs
Eden
Garden
Trade Fairs
Make cards and brochures to be
delivered during the Wedding Fairs
QR codes to take potential
customers directly to our website
Thank You!
Eden
Garden
Wedding Venue

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Eden garden

  • 1. Digital Marketing Course – Spring 2012 City University London Eden Garden Wedding Venue Sylkia J. Cartagena Michail Chatzakis Dominika Erazmus Ellen Gourmand Kinga Kowenicka Despoina Spanou
  • 2. Description Our wedding venue offers the opportunity to celebrate and enjoy a magnificent wedding, but without all the work that it usually takes. We will offer wedding packages that include: •Wedding coordinator to manage all RSVP •Design and production of all stationery: invitations, table settings, etc •Pre arranged menu, flowers, and decoration •Music (bride and groom just have to select among the music library). Option to live music with partner musicians. •Transportation of guests from venue to partner hotels Our added value is that the couple do not have to spend time choosing menus, music, stationery, flowers, etc. Everything is already tastefully designed. Eden Garden Introduction
  • 3. Target Market Couples who are planning to get married. Who work a lot of hours per week, travel often, have a very full agenda, and do not have the time to plan and organize a wedding. These people tend to read the news and look for magazine articles in the web. They also are often subscribed to newsletters of companies of their interest, so the information gets to them. (So this is our big window to reach them!) They only have to decide on one of the three different packages available, depending on their budgets. Heavenly Dreams - luxury wedding Field of Dreams - middle budget wedding Smart Dreams - wedding on a budget Eden Garden Target Market
  • 5. All of our advertising, will be aimed to get editorials including a mention of the website. Editorials have a higher value and credibility than ads. Offline: Advertising in Wedding Magazines Eden Garden Marketing Plan Top 100 Wedding Venues in UK
  • 6. Eden Garden Online Advertising Advertising and partnership with Wedding Websites & Blogs To Get Editorials and mentions with link to our website The text links to the venue’s webpage.
  • 7. Advertising in Online Newspapers: and trying to do some smart timing!  Eden Garden Online Advertising
  • 8. Cobranding by offering a Wedding Giveaway. The contest can be partnered with an online magazine, so we get: Eden Garden CoBranding •An editorial in their website •A newsletter sent to their database announcing the contest, and the venue •The database of the people who enroll in the contest, so we have their profile and email contact.
  • 9. Participation form, asks for contact information in order to build a targeted database. Eden Garden Permission Marketing
  • 10. Getting in Online Wedding Venues Lists When typing “wedding venues” in Google, this is what we get: How to get in here, with these guys? Eden Garden Search Engine Optimization
  • 11. The same with second rank on the list: Getting in Online Wedding Venues Lists Eden Garden Search Engine Optimization We pay a yearly fee. Is worth it considering the ranking of the site on the list:
  • 12. Wedding photos and images on our website to catch up Google Images traffic. Particular attention will be made to name and describe the images. Eden Garden Search Engine Optimization This photo in our website: Catch up Google images traffic (2nd place for « wedding dress »):
  • 13. Both our web’s metadata and text must include the terms: Eden Garden Metadata and Key Phrases wedding venues affordable wedding venue wedding venue price list of wedding receptions cheap wedding venues…
  • 16. Eden Garden YouTube Didactic wedding videos on Youtube For example: a video suggesting the best (or worst) wedding songs
  • 17. Eden Garden Trade Fairs Make cards and brochures to be delivered during the Wedding Fairs QR codes to take potential customers directly to our website