About Broad ranging marketing experience including strategy formulation, communications, budgeting and planning, digital marketing, product management, PR, marcoms and research.
Over 15 years experience in the IT industry of which last 7 years has been spent working in the mobile sector.
Specialities: Developing strong marketing plans and executing effectively.
Creating effective communications programs and messaging in complex and fast paced market environments.
Strategic product positioning and messaging.
Anticipating how macro industry trends impact on product direction and positioning.