Here we shall talk about basic rules to be kept in mind while designing a billboard.

1. Basics of
Billboard Advertising
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2. Billboard
• Billboard also known as hoarding is a large outdoor advertising structure typically found
in high traffic areas and busy roads.
• Billboards typically shows large witty slogans and distinctive visuals.
• Billboards are generally placed on highways, expressways where they command high
density consumer exposure.
• Poster is also a form of billboard advertising, viewed principally by residents and
commuter traffic, with some pedestrian exposure.
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3. Billboard
Keep It Clear and Precise
• Billboard are meant to be read while we are on the move, so lesser the words used, better
is for the reader to read the entire message.
• Six seconds are considered to be industry standard for reading a Billboard.
• So a great communication is a perfect combination of length of message and its ease of
reading.
• Avoid Paragraphs and Long texts, if it gets compulsory then avoid a billboard.
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4. Billboard
Be Noticeable, but not a Distraction
• Billboard are targeted at bikers, pedestrians, drivers and cyclists majorly consuming few
seconds of them.
• So the job of the advertiser is to get noticed on a busy road , but it should never be a
reason for causing any accidents.
• So the balance between Being Noticed and still not distractive enough is a very critical
point for advertiser.
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5. Billboard
Don’t expect a Direct Response
• Billboard are meant for branding purpose which is a one way communication, so don’t
expect a direct response from the customers.
• So the detailed contact in terms of phone numbers and other online portals is not a great
idea and it won’t be effective..
• Billboards are ideal for Brand building and campaign supporting, not suitable for
interactive communication.
• For Interactive Advertising, one should prefer print ad, TV Commercial, Radio, Website
and Direct Mail.
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6. Billboard
Be Smart but Not Too Clever
• Smart Billboards grab attention , leave a lasting impression and boring billboards are
ignored.
• Don’t get too hard on the audience. Don’t force your audience to think too much to
understand your message..
• Billboards should be smart and not a complex puzzle.
• Keep it Simple and Subtle Clever
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7. Billboard
Number Matters
• Billboards purchased in bulk offer a good bargaining discount and are very much
effective as compared to just a single billboard.
• Billboards are more effective when used more in number as they support each other for a
major branding purpose..
• Higher the number of Billboards, higher is the number of eyeballs grabbed. So
depending on the marketing objective and expected target audience, the number of
billboards can be chosen.
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8. Billboard
Be Creative
• Be creative in your ideas.
• There are so many options available in billboards like in 3D, animations or any
interactive billboard.
• Take this as an opportunity to do something eye catching and memorable.
• It can create good PR for free, if it is catchy enough to catch attention of media.
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9. Thank You
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