Mobile is everywhere                    Martin de KeijzerMarch 14, Vlissingen The Netherlands
Introduction               2
About meMartin de KeijzerDutch web developer     Mobile specialist for Ibuildings     PHPBenelux Board Member     @Martin1...
Mobile is everywhere!                        4
5
6
7
8
9
Who has a smartphone?                        10
11
Who has a tablet?                    12
13
Your brand can be  everywhere!                    14
AppsYour connection to the mobile world                                      15
Apps       16
I got an idea                17
Possibilities                18
Choose your options                      19
Tip      Your app should do just 1               thing!            And it needs to do it very well!!!                     ...
Business apps                Focusses on getting                   a task done.                                      21
(Social) News AppsFocus on sharing  information.Functionality anddesign are equally   important.                       22
Games        Strong focus on design          and entertainment                             23
Tip: User Experience is king!             A questionable UX design                                        24
Tip 1: User Experience is king!             A questionable UX design                                        25
PlatformsMany platforms for many budgets                                  26
So many platforms                    27
There’s more               28
“We support all platforms”                             29
New kids on the block                        30
Legacy devices                 Apple is fairly safe                                        31
Legacy devices                 32
Legacy devices       source: http://developer.android.com/about/dashboards/index.html                                     ...
Tip Support what you can afford.      In terms of BYOD; make a device scope policy                                        ...
TechnologiesChoosing the right underlying technology                                           35
Native development                     36
Web apps           37
Hybrid apps              38
The battle             39
Powers and weaknesses                        40
DistributingGetting your app in the wild                               41
App stores             42
Private distribution                         Apple closed environmentAndroid .apk file links                               ...
SecuritySafe data            44
Encrypt data               45
Constrain access                   46
Hardware tokens for extremely sensitive data                                               47
Do not store sensitive data on devices                                         48
HardwareHow hardware will help                         49
Common sensors / built-in features                                     50
Multitouch             51
Call       52
Text messaging                 53
Location           54
NFC      55
Vibration            56
Contact lists                57
Camera         58
Bluetooth            59
Mobile & BYODIn conclusion                60
So many people, so many devices                                  61
Decide on the possibilities that count                                         62
63
QUESTIONS            64
Thank you for listening            mdkeijzer@ibuildings.nl                      @Martin1982
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Mobile is everywhere

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Mobile is everywhere, and that brings challenges and possibilities for your business. During this talk we will look at these challenges and possibilities and the decisions that need to be taken upon.

This talk is mainly aimed at business managers and decision makers, but also shows a lot of insightful things to developers who want to start working with mobile technologies.

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Mobile is everywhere

  1. 1. Mobile is everywhere Martin de KeijzerMarch 14, Vlissingen The Netherlands
  2. 2. Introduction 2
  3. 3. About meMartin de KeijzerDutch web developer Mobile specialist for Ibuildings PHPBenelux Board Member @Martin1982 http://www.martindekeijzer.nl 3
  4. 4. Mobile is everywhere! 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. Who has a smartphone? 10
  11. 11. 11
  12. 12. Who has a tablet? 12
  13. 13. 13
  14. 14. Your brand can be everywhere! 14
  15. 15. AppsYour connection to the mobile world 15
  16. 16. Apps 16
  17. 17. I got an idea 17
  18. 18. Possibilities 18
  19. 19. Choose your options 19
  20. 20. Tip Your app should do just 1 thing! And it needs to do it very well!!! 20
  21. 21. Business apps Focusses on getting a task done. 21
  22. 22. (Social) News AppsFocus on sharing information.Functionality anddesign are equally important. 22
  23. 23. Games Strong focus on design and entertainment 23
  24. 24. Tip: User Experience is king! A questionable UX design 24
  25. 25. Tip 1: User Experience is king! A questionable UX design 25
  26. 26. PlatformsMany platforms for many budgets 26
  27. 27. So many platforms 27
  28. 28. There’s more 28
  29. 29. “We support all platforms” 29
  30. 30. New kids on the block 30
  31. 31. Legacy devices Apple is fairly safe 31
  32. 32. Legacy devices 32
  33. 33. Legacy devices source: http://developer.android.com/about/dashboards/index.html 33
  34. 34. Tip Support what you can afford. In terms of BYOD; make a device scope policy 34
  35. 35. TechnologiesChoosing the right underlying technology 35
  36. 36. Native development 36
  37. 37. Web apps 37
  38. 38. Hybrid apps 38
  39. 39. The battle 39
  40. 40. Powers and weaknesses 40
  41. 41. DistributingGetting your app in the wild 41
  42. 42. App stores 42
  43. 43. Private distribution Apple closed environmentAndroid .apk file links 43
  44. 44. SecuritySafe data 44
  45. 45. Encrypt data 45
  46. 46. Constrain access 46
  47. 47. Hardware tokens for extremely sensitive data 47
  48. 48. Do not store sensitive data on devices 48
  49. 49. HardwareHow hardware will help 49
  50. 50. Common sensors / built-in features 50
  51. 51. Multitouch 51
  52. 52. Call 52
  53. 53. Text messaging 53
  54. 54. Location 54
  55. 55. NFC 55
  56. 56. Vibration 56
  57. 57. Contact lists 57
  58. 58. Camera 58
  59. 59. Bluetooth 59
  60. 60. Mobile & BYODIn conclusion 60
  61. 61. So many people, so many devices 61
  62. 62. Decide on the possibilities that count 62
  63. 63. 63
  64. 64. QUESTIONS 64
  65. 65. Thank you for listening mdkeijzer@ibuildings.nl @Martin1982
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