Mobile is everywhere
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Mobile is everywhere

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Mobile is everywhere, and that brings challenges and possibilities for your business. During this talk we will look at these challenges and possibilities and the decisions that need to be taken......

Mobile is everywhere, and that brings challenges and possibilities for your business. During this talk we will look at these challenges and possibilities and the decisions that need to be taken upon.

This talk is mainly aimed at business managers and decision makers, but also shows a lot of insightful things to developers who want to start working with mobile technologies.

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Transcript

  • 1. Mobile is everywhere Martin de KeijzerMarch 14, Vlissingen The Netherlands
  • 2. Introduction 2
  • 3. About meMartin de KeijzerDutch web developer Mobile specialist for Ibuildings PHPBenelux Board Member @Martin1982 http://www.martindekeijzer.nl 3
  • 4. Mobile is everywhere! 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. Who has a smartphone? 10
  • 11. 11
  • 12. Who has a tablet? 12
  • 13. 13
  • 14. Your brand can be everywhere! 14
  • 15. AppsYour connection to the mobile world 15
  • 16. Apps 16
  • 17. I got an idea 17
  • 18. Possibilities 18
  • 19. Choose your options 19
  • 20. Tip Your app should do just 1 thing! And it needs to do it very well!!! 20
  • 21. Business apps Focusses on getting a task done. 21
  • 22. (Social) News AppsFocus on sharing information.Functionality anddesign are equally important. 22
  • 23. Games Strong focus on design and entertainment 23
  • 24. Tip: User Experience is king! A questionable UX design 24
  • 25. Tip 1: User Experience is king! A questionable UX design 25
  • 26. PlatformsMany platforms for many budgets 26
  • 27. So many platforms 27
  • 28. There’s more 28
  • 29. “We support all platforms” 29
  • 30. New kids on the block 30
  • 31. Legacy devices Apple is fairly safe 31
  • 32. Legacy devices 32
  • 33. Legacy devices source: http://developer.android.com/about/dashboards/index.html 33
  • 34. Tip Support what you can afford. In terms of BYOD; make a device scope policy 34
  • 35. TechnologiesChoosing the right underlying technology 35
  • 36. Native development 36
  • 37. Web apps 37
  • 38. Hybrid apps 38
  • 39. The battle 39
  • 40. Powers and weaknesses 40
  • 41. DistributingGetting your app in the wild 41
  • 42. App stores 42
  • 43. Private distribution Apple closed environmentAndroid .apk file links 43
  • 44. SecuritySafe data 44
  • 45. Encrypt data 45
  • 46. Constrain access 46
  • 47. Hardware tokens for extremely sensitive data 47
  • 48. Do not store sensitive data on devices 48
  • 49. HardwareHow hardware will help 49
  • 50. Common sensors / built-in features 50
  • 51. Multitouch 51
  • 52. Call 52
  • 53. Text messaging 53
  • 54. Location 54
  • 55. NFC 55
  • 56. Vibration 56
  • 57. Contact lists 57
  • 58. Camera 58
  • 59. Bluetooth 59
  • 60. Mobile & BYODIn conclusion 60
  • 61. So many people, so many devices 61
  • 62. Decide on the possibilities that count 62
  • 63. 63
  • 64. QUESTIONS 64
  • 65. Thank you for listening mdkeijzer@ibuildings.nl @Martin1982