Social Gaming and Virtual Goods

Social Games & Virtual Goods

Agenda
Social Gaming
Virtual Goods

User needs are changing. It´s about sharing. It´s about gaming. Web 2.0 Post Web 2.0

Let me entertain you!

Facebook is a playground.
Social Gaming is HOT: Compared to Messaging apps (3x page view multiple) and Dating apps (20x multiple), social gaming apps are seeing, on average, a 50x multiple compared to other categories.
(Developer Analytics)

Do you want to play a game? Social Context + Casual Gaming = Social Gaming

Design for Fun!

German-style board games  Themed  Simple rules  Turn based  Action points  Random events
No loosers
Main difference: never ending game!

Virtual goods – real money. WhatsYourPlace.de Virtual places 6 month: 50.000 € Facebook.com Virtual gifts 2007: 15 mio. US$ 2008: 30 mio. US$ Habbo.com Virtual furniture 2006: 54 mio. US$ Gaiaonline.com Virtual items 1. Mio. US$ per month Mob Wars Virtual items 22.000 US$ per day

Virtual goods are becoming mainstream. 2007 2012 2.7 billion US$ Virtual Goods 10.3 billion US$ Virtual Goods http://executivesummary.wordpress.com/2008/02/18/virtual-goods-market-size/

Virtual goods in online communities Virtual Worlds Social Games Social Networks Average Revenue per Monthly Active User per Year $0.37 $3.56 $8.23 source: http://www.snipclip.com

Virtual goods are more than content. Digital content Virtual goods Bound to a medium Bound to a platform Context not relevant Context relevant Availability Exclusivity Copyable Protected No identity Unique identities Unsalable Tradeable Consumption Possession

You must provide an added value. Identity by Exclusivity Communication by Interaction Advantages by Functionality

Prepared for the implications. Trophy Effect Economic Rivalry Virtual Trade

You need all of them.
Web 1.0:
„ Content is king“
Content-driven
Web 2.0:
„ Everything is social“
Community-driven
Gaming:
„ Entertainment is everything“
Function-driven

Blogging about virtual goods www.Paid content is back.com

info@snipclip.com // +49-89-23 51 99 64 // Lichtenbergstr. 8 / 85748 Garching bei München

http://www.slideshare.net	104
http://www.paidcontentisback.com	100
http://www.socialgaminghub.com	84
http://socialwizz.com	34
http://education.weebly.com	11
http://www.e-presentations.us	3
http://www.sc-dev.de	2
http://www.sinksource.net	2
http://localhost:3739	2
http://sinksource.net	1
http://lakeson.blogspot.com	1

Social Gaming and Virtual Goods

by Martin Szugat

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