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Track martijn peeters

  1. 1. Martijn Peeters<br />Marketing Manager Consumer Division<br />Olympus Netherlands<br />January 2006 – October 2010<br />
  2. 2. Consumer- & tradeshows<br />Miscelanious marketing <br />
  3. 3. What: Olympus stand <br />Where: Foto-3-daagse (tradeshow) Nieuwegein<br />When: 2008<br />Purpose: Introduce line-up and special DAKAR KIT<br />Result: Outstanding booth with dessert / DAKAR touch<br />
  4. 4. A real DAKAR BOWLER<br />on the booth, sand on the floor, a dakar movie and Tim Coronel (Dakar driver) made the experience complete<br />
  5. 5. What: Olympus stand <br />Where: Foto-3-daagse (tradeshow) Nieuwegein<br />When: 2009<br />Purpose: Promote PEN and creativity (ART / Magic filters)<br />Result: Museum booth with all (Olympus) masterpieces <br />
  6. 6. The PEN was photoshopped in all 7 “masterpieces” as an extra attention grabber<br />
  7. 7. What: Olympus stand <br />Where: ZOOM EXPERIENCE – Utrecht (15k visitors)<br />When: 2007<br />Purpose: Promote underwater photography & <br /> € 100,- cashback promotion on E-510 camera<br />Result: Hi-tech booth with DSLR and Compact side <br />
  8. 8. What: Olympus stand <br />Where: ZOOM EXPERIENCE - Utrecht<br />When: 2008<br />Purpose: Attract visitors to Olympus stand to promote <br /> the products<br />Result: 200m2 booth with catwalk and 20+ models<br />
  9. 9. A fashionshow sponsored by Pepe Jeans/ Humberto and Muchacho Malo. 20+ models, 2 graffitti artists and a popular DJ playing all day made the Olympus booth one of the most attractive of the ZOOM EXPERIENCE<br />
  10. 10. What: Olympus stand <br />Where: ZOOM EXPERIENCE - Utrecht<br />When: 2009<br />Purpose: Attract visitors to Olympus stand to promote <br /> the E-System (DSLR camera’s)<br />Result: 200m2 booth with catwalk and 20+ models<br />
  11. 11. A fashionshow sponsored by Mexx / Sussies and Cowboys Belt. 20+ models, a jazz band playing all day made the Olympus booth AGAIN one of the most attractive of the ZOOM EXPERIENCE<br />
  12. 12. Consumer- & tradeshows<br />Miscelanious marketing <br />
  13. 13. What: PIMP YOUR CAMERA<br />Where: Various locations<br />When: 2006<br />Purpose: Guerillia PR – position Olympus as hip & young<br /> via tattooïng your camera (Henk Schiffmacher)<br />Result: 20+ clippings / <br /> costs € 30k - gross media value € 300k<br />
  14. 14. Henk Schiffmacher is Hollands most famous tattoo artist and nowadays a well known painter as well.<br />Bringing Henk to a store causes a rouse immediately.<br />Press love him (and he’s not shy in return)!<br />
  15. 15. What: Camerawerpen (camera throwing contest) <br />Where: Hoofdddorp<br />When: August <br />Purpose: Guerillia PR – attract attention for tough camera<br />Result: 20+ clippings / gross media value € x<br />
  16. 16. The challenge was to come up with a sales promotion which made the press with a budget of max € 1000,-<br />Everybody entering the camera throwing championship got a discount on buying a new camera, as they had to throw their own…<br />(trade-in promotion)<br />Best result 70+ meters!!!<br />
  17. 17. What: Olympus µ-850SW commercial <br />Where: Masos des Pals (Spain)<br />When: April 2008 (broadcasted in May – June 2008)<br />Purpose: Create commercial to promote the µ-850 / tough<br /> camera with extreme low budget<br />Result: 20 / 25 sec commercial and increase in M/S from<br /> 5% to 15% in valuerange > € 200 - < € 300,-<br />
  18. 18. The total budget for production of the commercial was €40k… we managed!<br />All is produced at extreme low-costs – although the end result doesn’t show this at all.<br />The final commercial with the making off as well was send out to dealers on DVD. <br />Click link below to see commercial:<br />http://www.youtube.com/watch?v=U1MYqBninZo<br />
  19. 19. What: Olympus PEN introduction <br />Where: Fabrique - Utrecht<br />When: June 2009 <br />Purpose: Dealerintrodution Olympus PEN <br />Result: 250+ dealers at event with ehtousisam<br />
  20. 20. The introduction of the PEN is the biggest for Olympus in years. The dealer event was aimed at awareness fun and experience! See the youtube clip for the comments of dealers / attendees.<br />Click link below for an impression:<br />http://www.youtube.com/watch?v=UECBzdoD85g<br />
  21. 21. What: PEN Tour<br />Where: Various locations in NL (3 months)<br />When: July – Oct 2009<br />Purpose: Promote PEN to end-users outside the <br /> photo-shops / subscribe to Lend-a-PEN promo<br />Result: 2000+ consumers interested / 400+ camera’s <br /> “lent to consumers” / <br />
  22. 22. The introduction of the PEN is the biggest for Olympus in years. <br />Without ATL we had to come up with another way to get consumers to the stores. LEND-A-PEN consumers were able to try the PEN for a day (pick-up at dealerside)<br />
  23. 23. What: PEN Academy<br />Where: Zoeterwoude (Olympus NL)<br />When: May 2010<br />Purpose: Train in-store sales staff on selling PEN <br />Result: 400+ attendes / 84% of attendees has gained <br /> better knowledge and is selling more<br />
  24. 24. The PEN academy was aimed at increasing affection for the PEN concept.<br />Seeing is believing. 400+ countersalesmen have experienced the power of the PEN in various photo experience settings with models (Graffitti / Catwalk / Strobist / Light graffitti)<br />84% of attendees became more enthusiastic about the PEN!<br />
  25. 25. Martijn Peeters<br />Marketing Manager<br />Kamera Express<br />October 2010 – present<br />
  26. 26. What: Kamera Express stand <br />Where: ZOOM EXPERIENCE - Utrecht<br />When: November 2010<br />Purpose: Generatesales and attractvisitors, re-load the<br />Kamera-express image<br />Result: 200m2boothwithcatwalk and 20+ models<br />
  27. 27. A fashionshowsponsoredby Mexx <br />A booth built out of EURO-PALLETS foranunique, hip look&feel<br />The biggeststaff – 70+ peopleincl make-up, models, sales-staff, suppliers<br />Once more one of the most attractive stands of the ZOOM EXPERIENCE<br />
  28. 28. What: Kamera Express stand <br />Where: ZOOM CAMPUS - Nieuwegein<br />When: October 2011<br />Purpose: Generatesales, enforceKamera-Express brand<br />Result: 105m2boothwith35 meter long counter<br />
  29. 29. 35 meter long counter, 7.5 meter high visual as back wall, 9kW light, 26 personsstaff and a huge volume in products made this a verysuccessfulleventfor Kamera Express<br />All promotionswerecommunicated via a 20 page brochure, which is made in house.<br />

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