@martikonstant                                                                           	  LEVERAGE LARGE™ 	   	 Marti Ko...
STARTUP	RESTART	LEVERAGE LARGE™ 	   	 Marti Konstant   © Konstant Change 2012
TO	            GROW	LEVERAGE LARGE™ 	   	 Marti Konstant   © Konstant Change 2012
What’s	your	offer?	LEVERAGE LARGE™ 	   	 Marti Konstant   © Konstant Change 2012
TOP THREE START-UP PRIORITIES	 	  Reach	Relationship	Revenue	Alan Wells, game producer for the iPhone version of Live Poke...
For a steady pipeline of engaged	buyers &influencers	LEVERAGE LARGE™ 	   	 Marti Konstant   © Konstant Change 2012
LEVERAGE LARGE™ 	   	 Marti Konstant   © Konstant Change 2012
Leverage 	influence	at the core	The number of	connections is less	important than 	proximity to the core	Diagram Source: Dr....
DEFINE YOUR ECOSYSTEM	Who’s	your	customer?	LEVERAGE LARGE™ 	   	 Marti Konstant   © Konstant Change 2012
IN ACTION	LEVERAGE LARGE™ 	   	 Marti Konstant   © Konstant Change 2012
Standing on the	 Shoulders of giants	 -Sir Isaac NewtonLEVERAGE LARGE™ 	   	 Marti Konstant   © Konstant Change 2012
LEVERAGE LARGE™ 	   	 Marti Konstant   © Konstant Change 2012
27,389 	                        views | one partner video in five days	                      1,709 	                       ...
Amplification	Tools, People &Services	Nick Kellet on ROI of amplificationLEVERAGE LARGE™ 	   	 Marti Konstant   © Konstant ...
Start here:	Identify your ecosystem	Build the right relationships		Leverage large brands, people &partners	  LEVERAGE LARG...
OTHER PEOPLE’S MONEY	                      OTHER PEOPLE’S NETWORKS 	                           THE OPRAH EFFECT	LEVERAGE L...
HOW	Co-marketing 	               		Content marketing                       	   		Guest blogging high-traffic blogs	Follow l...
Tools	Triberr – blogger collaboration	Buffer – spreads communications over time	Blogs 	Twitter	Facebook	List.ly		Tools tha...
ADVICE	LEVERAGE LARGE™ 	   	 Marti Konstant   © Konstant Change 2012
Domain relevance	Alignment	Confidence attracts	Trust 	Timing: when need intersects withknowledge offer	LEVERAGE LARGE™ 	   ...
REMEMBER	Help others to	achieve their goals	Seth GodinLEVERAGE LARGE™ 	   	 Marti Konstant   © Konstant Change 2012
@martikonstant                                                           www.konstantchange.com                           ...
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Leverage Large - Marti Konstant

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Strategy for startups and small companies who want to grow through affiliation and collaboration with relevant brands and other highly visible companies

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Leverage Large - Marti Konstant

  1. 1. @martikonstant  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  2. 2. STARTUP RESTART LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  3. 3. TO GROW LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  4. 4. What’s your offer? LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  5. 5. TOP THREE START-UP PRIORITIES  Reach Relationship Revenue Alan Wells, game producer for the iPhone version of Live Poker,offered in response to Tomasz Tunguz, Redpoint Ventures, distribution,engagement, monetization.  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  6. 6. For a steady pipeline of engaged buyers &influencers LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  7. 7. LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  8. 8. Leverage influence at the core The number of connections is less important than proximity to the core Diagram Source: Dr. Hernan Makse, professor of physics at The City Collegeof New York (CCNY) – identifying social influence in networksLEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  9. 9. DEFINE YOUR ECOSYSTEM Who’s your customer? LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  10. 10. IN ACTION LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  11. 11. Standing on the Shoulders of giants -Sir Isaac NewtonLEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  12. 12. LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  13. 13. 27,389   views | one partner video in five days 1,709   guest blog views Results 150+   tweets and retweets for each PR / partner announcement 25-30   media/analyst interviews for partner announcement Community of thousands  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  14. 14. Amplification Tools, People &Services Nick Kellet on ROI of amplificationLEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  15. 15. Start here: Identify your ecosystem Build the right relationships Leverage large brands, people &partners  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  16. 16. OTHER PEOPLE’S MONEY OTHER PEOPLE’S NETWORKS THE OPRAH EFFECT LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  17. 17. HOW Co-marketing Content marketing Guest blogging high-traffic blogs Follow large Engage social media celebrities (authentic) PR engagement hi-traffic pubs & journalists Hi-profile conferences LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  18. 18. Tools Triberr – blogger collaboration Buffer – spreads communications over time Blogs Twitter Facebook List.ly Tools that amplify: http://list.ly/list/1WG-social-media-amplification-tools   LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  19. 19. ADVICE LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  20. 20. Domain relevance Alignment Confidence attracts Trust Timing: when need intersects withknowledge offer LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  21. 21. REMEMBER Help others to achieve their goals Seth GodinLEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  22. 22. @martikonstant www.konstantchange.com  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
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