Leverage Large - Marti Konstant

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Strategy for startups and small companies who want to grow through affiliation and collaboration with relevant brands and other highly visible companies

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Leverage Large - Marti Konstant

  1. 1. @martikonstant  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  2. 2. STARTUP RESTART LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  3. 3. TO GROW LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  4. 4. What’s your offer? LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  5. 5. TOP THREE START-UP PRIORITIES  Reach Relationship Revenue Alan Wells, game producer for the iPhone version of Live Poker,offered in response to Tomasz Tunguz, Redpoint Ventures, distribution,engagement, monetization.  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  6. 6. For a steady pipeline of engaged buyers &influencers LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  7. 7. LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  8. 8. Leverage influence at the core The number of connections is less important than proximity to the core Diagram Source: Dr. Hernan Makse, professor of physics at The City Collegeof New York (CCNY) – identifying social influence in networksLEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  9. 9. DEFINE YOUR ECOSYSTEM Who’s your customer? LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  10. 10. IN ACTION LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  11. 11. Standing on the Shoulders of giants -Sir Isaac NewtonLEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  12. 12. LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  13. 13. 27,389   views | one partner video in five days 1,709   guest blog views Results 150+   tweets and retweets for each PR / partner announcement 25-30   media/analyst interviews for partner announcement Community of thousands  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  14. 14. Amplification Tools, People &Services Nick Kellet on ROI of amplificationLEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  15. 15. Start here: Identify your ecosystem Build the right relationships Leverage large brands, people &partners  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  16. 16. OTHER PEOPLE’S MONEY OTHER PEOPLE’S NETWORKS THE OPRAH EFFECT LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  17. 17. HOW Co-marketing Content marketing Guest blogging high-traffic blogs Follow large Engage social media celebrities (authentic) PR engagement hi-traffic pubs & journalists Hi-profile conferences LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  18. 18. Tools Triberr – blogger collaboration Buffer – spreads communications over time Blogs Twitter Facebook List.ly Tools that amplify: http://list.ly/list/1WG-social-media-amplification-tools   LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  19. 19. ADVICE LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  20. 20. Domain relevance Alignment Confidence attracts Trust Timing: when need intersects withknowledge offer LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  21. 21. REMEMBER Help others to achieve their goals Seth GodinLEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  22. 22. @martikonstant www.konstantchange.com  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012

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