Brand for Demand - Creative Lead Generation

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  • 1. Brand for demand (OR HOW CREATIVITY GENERATES LEADS) Marti Konstant @martikonstant Brand for Demand Marti Konstant Marketing Hackathon
  • 2. Creativity creates interest. provoke. Brand for Demand Marti Konstant Marketing Hackathon
  • 3. captivate. Creativity needs to also have depth to engage us. Brand for Demand Marti Konstant Marketing Hackathon
  • 4. inter C mon join the conversation! But unless you interact it doesn t count. act. Brand for Demand Marti Konstant Marketing Hackathon
  • 5. your customers are stalking you. Do you know WHERE they are?
  • 6. random access (not linear) Brand for Demand Marti Konstant Marketing Hackathon
  • 7. jump in! Come visit all the hangouts. Brand for Demand Marti Konstant Marketing Hackathon
  • 8. 2 success stories Brand for Demand Marti Konstant Marketing Hackathon
  • 9. Iggy Innovationness Kick-Ass Smart Brand Values Example For Software Company Brand for Demand Marti Konstant Marketing Hackathon
  • 10. Create a brand mascot and other social objects - Iggy started out as just fun.
  • 11. But then one day he went to work.
  • 12. He got his own Flickr account.
  • 13. Now he s a mascot and ambassador.
  • 14. He s a shared social experience. Brand for Demand Marti Konstant Marketing Hackathon
  • 15. A truly social object. Brand for Demand Marti Konstant Marketing Hackathon
  • 16. GeekTV Brand for Demand Marti Konstant Marketing Hackathon Create sharable, fun, educational content.
  • 17. GeekTV Brand for Demand Marti Konstant Marketing Hackathon
  • 18. Nurture. How are you? Continue the conversation. engage. Brand for Demand Marti Konstant Marketing Hackathon
  • 19. Yes, we can bring market-leading virtualization to Europe One year & still kickin’ ass Iggy does Dallas Google had an HTC dream & we’re in it Live, from Sydney-do microkernels really suck? When does size matter? Brand for Demand Marti Konstant Marketing Hackathon Sample headlines that engage
  • 20. Brand for Demand Marti Konstant DemandCon March 2012 results. 1.5 billion devices Marketing fills 70% of pipeline A community of thousands
  • 21. meet Kate. Marketing Director for Apkudo Brand for Demand Marti Konstant Marketing Hackathon
  • 22. The company & product launch
  • 23. effortless. intuitive. fun. community.
  • 24. Provoke with a promise.
  • 25. Captivate with zen.
  • 26. + = + Create buzz.
  • 27. = Programmers like beer! Interact. Create community.
  • 28. Make em part of the story.
  • 29. results. Buzz Over 1,100 developers Waiting list Brand for Demand Marti Konstant Marketing Hackathon
  • 30. provoke. captivate. interact. Brand for Demand Marti Konstant Marketing Hackathon
  • 31. jointhe conversation! Marti Konstant @martikonstant Brand for Demand Marti Konstant Marketing Hackathon