Digitizing your business / Class assignment.
Our team developed a new digital business model for Whole Foods market, to support revenue streams and future-proof the business.
This PPT describes briefly the current business model, set out a framework of the category and consumer motivation and presents a new model recommending the benefits of The Personal Shopper - virtual figure.
Digitizing your business model - Professor: Neil Perkin
Master of Digital Marketing - HULT London
Illustration: Carlos Rivas
[Originally the characters were created as a representation of colleagues in Advertising]